Market Overview
Underpads, also known as Chux, are super absorbent pads designed to protect the mattress from urine damage. The pad is placed above or below the linens (personal preference) and absorbs leaking liquid. Moreover, underpads are often used to protect the skin of patients who are incontinent. These products effectively absorb moisture and present a quick-drying surface to the skin. In addition to wearable incontinence products, disposable underpads can be used for backup protection, though are not recommended for use as a sole protection against incontinence. Available in a variety of absorbencies, underpads offer bed and furniture protection and can also be used during general procedures and wound care. Underpads can be used in hospitals as well as at home. They are widely used in hospital beds where continuous or intermittent absorbing of fluid is required. These products are very popular in all developed countries and in India; they are imported for retailing purposes. However, their application is limited due to lack of knowledge about the benefits of such products.
Market Dynamics
Drivers
- Increasing prevalence of chronic bladder-related diseases
- Growing acceptance of disposable underpads use among the aged population.
Restraints
- Increase in preference of reusable disposable underpads will be a major market hindering factor
- Alternatives of disposable underpads will hinder market growth
Market Segmentation
The European Super Absorbent Polymer (SAP) market for disposable underpads is growing with a CAGR of 2.6% during the forecast period (2019-2027)
The Europe super absorbent polymer segment is estimated to witness a significant growth due to rising hygiene awareness in the region is expected to drive the market during the forecast period. Increasing investments in the development of bio-based super absorbent polymers are projected to create opportunities to the market in the coming years. Germany is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period. Disposable underpads increased in popularity with the introduction of super absorbent polymers. Super absorbent polymers are used in underpads due to their ability to absorb liquids and keep them trapped, even under pressure. Super absorbent polymers used in disposable underpads can absorb about 30 times their weight in urine. The swollen gel holds the liquid in a solid, rubbery state and prevents the liquid from leaking onto the skin and clothing.
Regional Analysis
Germany has been challenged by ever-rising health care costs, which now consume 10.4 percent of the country’s GDP. But it has been more proactive than most countries in seeking new ways to rein in those costs. Health insurance has been mandatory in Germany since 2009. About 10 percent of the population has private health insurance, the premiums for these plans vary based on each patient’s risk factors. Tax subsidies are used to finance approximately 10 percent of healthcare services. In addition, patients are required to make out-of-pocket copayments for many services, including drug prescriptions, employers underwrite the cost of a few services, and there are a handful of other, minor sources of funding.
More than 85% of the German Population is covered by social health insurance that is compulsory for the entire population, for up to a certain gross income per month, which is about EUR 4,125, or an annual income of EUR 50,850. Social Health Insurance (SHI) is provided by 145 independent, not-for-profit sickness funds. SHI premiums are based on a fixed percentage of gross salaries or wages (14.6%), split between employers and employees (7.3% each).
The German health care system is funded by government and private contributions. The public system is largely financed by wage deductions, with the rest coming from government subsidies. Only about 12 percent of the population has a full private health insurance, while the majority of residents are covered by the public health insurance system. But more than 20% of the publicly insured population have additional private health insurance to improve their health care. Since, the German population has many healthcare benefits the market of disposable underpads will grow rapidly in the country.
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