Global edible straws market is expected to reach USD 446.96 million in 2028, from its recorded value of USD YY million in 2020, growing with a CAGR of 10.14% during the forecast period.
Edible straws are biodegradable structures produced from plant-based materials such as rice, wheat, fruits and vegetables, sugar and corn, and are intended for use in sipping beverages. These structures are designed to be consumed after use in drinking beverages
These drinking straws evolved as an effective alternative to plastic straws owing to its eco-friendly nature. Also, edible straws are beneficial to the consumer in terms of additional nutrition and aesthetic pleasure
The growing emphasis on adopting environmentally safer alternatives to plastic drinking straws is anticipated to drive the market growth over the forecast period
Foodservice industry including hotels, restaurants and cafes evolved as the major end user of these products. These food establishments are using edible straws with beverages such as cold drinks, fruit juices, cocktail, milk and coffee based drinks among others
The market is largely fragmented with a large number of suppliers operating with a wide range of products catering the global customers. These manufacturers are focusing towards development of new flavors and adoption of new sustainable and economic raw materials that offer superior functionality without compromising on customer experience
Rice and wheat evolved as the key categories by material accounting for 60% and 20% of the total market revenue respectively in 2020. Asia Pacific markets such as South Korea, China and Vietnam are leading the global market in production and consumption of rice-based straws owing to the vital role of rice in Asian cuisines
Also, the growing trend of gluten-free products is another key factor likely to turn-around the market scenario over the forecast period. Wheat based edible straws are witnessing lowering interest from consumers owing to the high gluten content
Taste and longevity are the key purchasing parameters in edible straws.
Market Dynamics
Drivers
- Regulatory restrictions and environmental concerns associated with plastic straws
- Growth in foodservice industry driving the demand for drinking straws
Restraints
- High Cost of edible straws
- Risk of dissolving and adding flavor to drink
Opportunities
- Development of new products and flavors
- Large addressable market for drinking straws
Development of new products and flavors
The introduction of new flavors and standards of edible straws is widening the growth prospects of edible straws market globally. Chocolate, Vanilla and several fruit-flavored straws made of edible sources are attracting young population towards the market
Also, the market is witnessing entry of several new raw materials that are proving to be adding new customer groups to the market.
Meat is one such category thriving in the market recently. Meat based edible straws are likely to find deep penetration in cocktails and other alcoholic drinks among adult population. These products are likely to aid the drinking experience by adding flavor to the drink and boosting nutrition
Large addressable market for drinking straws
Edible straws is a very niche segment in the global drinking straws industry accounting for less than 5% of the sales in most of the world’s markets
The total addressable market for drinking straws is estimated to be over USD 20 billion in 2019 and the sales of straws amounted to USD 7 billion. The market is dominated by plastic in terms of revenue followed by segments such as paper, bamboo and other biodegradable materials
The market is likely to reach new avenue with the growing demand for ready to drink beverages globally
However, edible straws made of cereals and vegetable wastes are considered as the most eco-friendly, sustainable and effective alternative to other straws
Geographical Analysis
Middle East and Africa edible straws market is likely to reach USD YY million in 2028, from its recorded value of USD 5.13 million in 2020, growing with a CAGR of 8.48% during the forecast period. Egypt, Saudi Arabia, UAE and South Africa are some of the countries in the Middle East and Africa where edible straws are widely used.
In October 2018, Capital Club Bahrain introduced edible straws. The lime-flavoured drinking aids are made from sugar and corn starch.It’s part of Capital Club Bahrain’s plan to adhere to the United Nations Sustainable Development Goals and create a sustainable working and dining environment, and it has also introduced disposable cutleries made from biodegradable materials.
In 2018, Students from GEMS Modern Academy in Dubai have been visiting restaurants to convince them to discontinue plastic straws or make them available only when customers ask. Such initiatives are expected to drive the market growth for edible straws.
The Department of Environmental Affairs is considering a total ban on all single-use plastics in South Africa. Major retailers in South Africa,Pick n Pay and Woolworths announced they would be phasing out plastic straws from their stores. This is expected to create opportunities for companies operating in the market.
Eat Me Straws is one of the key players in South Africa. A South African chemical engineering student from Stellenbosch University created three different ranges of edible straws: regular, healthy and vegan.
Edible pasta straws is a solution that planet straws offers to restaurants, businesses, shops and any household in South Africa. Italian restaurants and bars prefer edible pasta straws in South Africa and around the world have started using straws made from pasta as their natural choice.
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