Wi-Fi Analytics Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Wi-Fi Analytics Market is Segmented By Component (Solutions, Services), By Deployment (On-premise, Cloud), By Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), By End-Use (Smart Infrastructure, Retail, Sports and Entertainment, Hospitality, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Wi-Fi Analytics Market Overview

The Global Wi-Fi Analytics Market is expected to grow at a CAGR of 23.7% during the forecast period (2024-2031). 

Wi-Fi Analytics is the process of collecting & analyzing data using Wi-Fi networks.

The data is collected from access points to which customer devices such as smartphones and laptops are connected via a Wi-Fi network. It is used to report performance indicators like customer traffic, dwell time, and churn likelihood. It helps to improve operations, enhance marketing, and infer campaign results.

Wi-Fi Analytics Market Scope

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Wi Fi Analytics Market GrowthTrends

The market is driven by the rising demand for Wi-Fi Analytics with the increasing usage of the Internet of Things (IoT) and smart devices to understand the customer's behavior and to improve the marketing strategy.

Increase in the number of connected devices

The growing number of smartphones, smart devices, IoTs indicates an increase in internet penetration and growth in the number of Wi-Fi-connected devices. It is a key factor responsible for the growth of the Wi-Fi analytics market. The number of smartphones users worldwide in 2020 was reported to be 3.6 billion with a 5% annual increase from 2019. By the end of 2018, there were an estimated 22 billion connected devices. As per Cisco 2020 annual report, connected devices will be more than 3x the global population by 2023. Around 71% of the global population will be mobile subscribers by 2023. Additionally, more than 60% of the global population uses the internet and by the end of the year 2020, more than 70 billion people were using the internet, globally. Explain how the rise in the number of smartphones increases affects Wi-Fi analytics? This acts as a catalyst for the rise of a number of Wi-Fi hotspots in public places such as transport hubs, shopping complexes, shared taxis, and trains, and various other public places. This will allow any company to analyze the data they obtain through access points in order to improve operations. For instance, businesses can use Wi-Fi analytics tools to identify the demographics(age and gender) of the customers, which allows them to narrow down their customers and reach their target audience.

Launch in the Wi-Fi Analytics Innovative Solutions

There is an increase in the launch of the Wi-Fi analytics innovative solutions.

For instance, in 2020, Blix had launched AI-driven CountSmart Technology for Wi-Fi analytics. It solves the issues with other analytics providers which can only use data that is not encrypted or randomized, thus, making most smartphone-based analytics tools inaccurate. According to their report, their approach to Wi-Fi analytics performs a deep analysis of every packet of smartphone data, irrespective of randomization and encryption, allowing it to make use of 100% of available smartphone data. In addition to this, their algorithms are able to leverage the Blix Traffic database of more than 3 billion smartphone interactions to generate a unique identifier for every phone, all while providing complete privacy for the smartphone owner.  Thus, CountSmart is able to provide highly accurate retail analytics data, which businesses can confidently use to improve customers’ experience.

 Another instance, in June 2019, Inpixon launched the IPA Wi-Fi and support IPA Pod sensors within the IPA Wi-Fi solution. IPA Wi-Fi is an inexpensive, easy-to-activate visitor analytics solution that leverages a customer’s Wi-Fi infrastructure. It provides data like visitor counts, dwell times, path analysis, and other critical metrics for smart infrastructure stores, brands, shopping centers, office buildings, and other places that have a Wi-Fi network. It is available via a software-as-a-service (SaaS) subscription model. It also includes the integration option including the people-counting cameras to enable more accurate counts, weather information to help customers determine the impact of inclement weather on store traffic, and correlation of RF devices to security video camera images to help security personnel identify persons of interest and to know when they return to the site. These integration options are not available with other visitor analytics solutions. IPA Pod is a specialized Wi-Fi sensor that can expand coverage areas, increase the number of devices detected, and improve positional accuracy compared to using solely the existing Wi-Fi infrastructure.

In January 2018, Hughes Systique and Hughes Network Systems launched the Wi-Fi analytics solution. The HSC Analytics solution is cloud-hosted, easy to install and configure, and is an ideal analytics platform for businesses to improve their operations. This platform includes rich visualization for presence, social, and web analytics along with the ability to customize the graphs to suit different enterprise needs.

Covid-19 Impact on Wi-Fi Analytics Market

It is said that in terms of technology the world has skipped five years as the current pandemic has compelled them to shift their work online. Online classes, conference, and the work-from-home culture requires solutions that provide improved connectivity. This gives companies scope to improve their Wi-Fi services and innovate solutions that require analyzing data. The global crisis also created an increase in the demand for IoT. schools and libraries have deployed Wi-Fi hotspots outside buildings to facilitate access to distance learning for students and teachers that lack fixed broadband service at home, thus increasing its usage. Wi-Fi analytic tools can be used to improve student-teacher interactions and learning.

Wi-Fi Analytics Market Segment Analysis

The Wi-Fi analytics market is segmented based on the component of the solutions and services. The market is also segmented on the basis of Wi-Fi presence analytics and Wi-Fi marketing analytics. The solutions segment has the highest market share due to the higher adoption of the Wi-Fi analytic solutions that aid businesses like retail stores, hotels, restaurants, and other industries which require customer data for improving operations and have Wi-Fi network availability.

The solutions can be used for customer engagement, customer experience management, customer behavior analytics, and customer loyalty management. The market is dominated by the availability of several Wi-Fi analytic solutions. For instance, Samsung Electronics America, Inc. provides a new Wi-Fi Analytics solution for brick-and-mortar businesses in the U.S. . For businesses with regular visitor interactions– including theatres, stadiums, hotels, outdoor entertainment districts, and retailers – Samsung Guest Analytics provides a Wi-Fi platform that boosts customer satisfaction and data analysis opportunities. The solution helps businesses gain access to key factors – such as foot traffic patterns, dwell time in specific areas, and guest behavior in a store – while providing fast Wi-Fi connectivity for visitors. Customers ‘opt-in’ to Wi-Fi service at an establishment, and that business uses the data to understand trends, craft a better journey throughout the establishment, and offer services tailored to the customer.

Wi Fi Analytics Market Geographical Share

By region, the wi-fi analytics market is divided into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa.

Among all of the regions, North America dominated the wi-fi analytics market due to the high usage of wi-fi analytics in various industries such as retails, e-commerce, manufacturing, and hospitality industries and due to a high number of IoT devices used in the region. According to a report by statista.com, there were 2.8 billion IoT connections in North America.  Competition between online and offline retail businesses has intensified. For instance, in 2018, Purple, a Wi-Fi analytics solutions company, installed over 19000 Cisco access points across 400 stores of Walmart in Canada to provide a better customer experience and improve operations of the retail stores.

increasing IoT adoption across various industries and rapid adoption of emerging technologies are some of the drivers in the region. Moreover, increasing deployment of enhanced Wi-Fi technologies such as 802.11ac Wave 2, 802.11ax, etc., are projected to drive North American Wi-Fi analytics market in the coming years. 

Wi Fi Analytics Market Companies

The Wi-Fi Analytics market is consolidated with the presence of numerous international and local market players. Cisco Systems Inc., Euclid Analytics, Cloud4Wi, Purple Wi-Fi, Fortinet Inc., Ruckus Wireless Inc., Blix, and Skyfii Limited are the leading market players with considerable market share. Upgrade in technology, revenue generation, and opportunities act as barriers to new entrants.

In order to stay in the market companies, come up with innovative Wi-Fi analytics solution launches, capacity utilization, technology advancement, new product development, and market expansion strategies. For instance, In April 2019, Cisco Systems, Inc. had launched innovative solutions i.e. Wi-Fi 6, the new standard for Wi-Fi networks. This innovative solution would enhance wireless connectivity service. Wi-Fi 6 delivers up to 400 percent greater capacity and is more effective in high-density settings like large lecture halls, stadiums, and conference rooms. It provides a smarter and more secure wireless network with custom, programmable chipsets, and access to industry-leading analytics capabilities.

The companies are entering into collaborations, mergers, strategic partnerships, and acquisitions to increase the demand for the wi-fi analytics market and their expansion across the globe. For instance, in 2021

Digital Colony completed its acquisition of DAS and Wi-Fi provider Boingo Wireless for a total of $854 million. With the adoption of 5G, Wi-Fi 6, and CBRS, demand for converged indoor networks will continue to increase over the forecasted period. Boingo provides indoor digital infrastructure serving the connectivity needs of businesses, is expected to build on its market leadership, and capitalize on this growth opportunity with the acquisition.

For instance, In November 2019, BT (British Telecommunication) group agreed to a multi-year partnership with Purple, the US-based company in Wi-Fi analytics. The partnership would lead to the integration of advanced customer engagement capabilities within BT Wi-Fi services enabling it to provide high street businesses with a level of customer insight, tracking, and analytics relating to footfall and user behavior.

In October 2019, Manchester Analytics firm Purple had taken over Ohio-based Logic Junction, with the combined businesses operating under its ‘Purple’ brand. Purple offers a Wi-Fi platform through which businesses can monitor customers’ shopping patterns and habits, allowing them to communicate with targeted messaging. This deal would enhance the Purple portfolio with its ‘wayfinding’ technology, which provides indoor navigation and location-based systems.

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• Visualize the composition of the wi-fi analytics market products in terms of component, deployment, application, and end-use highlighting the critical commercial assets and players.
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