Synbiotic Foods Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Synbiotic Foods Market  is segmented By Product Type (Dairy Products, Non-Dairy Products, Bakery and Confectionery, Dietary Supplements, Others) By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others) By Application (Digestive Health, Immune Health, Infant Nutrition, Weight Management, Sports Nutrition, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Market Overview

Global Synbiotic Foods Market reached US$ 700.12 million in 2023 and is expected to reach US$ 1,384.79 million by 2031, growing with a CAGR of 8.9% during the forecast period 2024-2031.

Growing awareness among consumers about the importance of gut health and its impact on overall well-being. As a result, there is a rising demand for synbiotic foods, which offer a combination of probiotics and prebiotics to support digestive health. Synbiotic foods are experiencing rapid growth as consumers seek products that offer additional health benefits beyond basic nutrition, driving innovation in the synbiotic foods market, with manufacturers introducing new products to cater to diverse consumer preferences.

For instance, on July 17, 2023, Danone launched a synbiotic supplement tailored for pregnant and lactating mothers, aimed at preventing the common issue of mastitis, which is often driven by inflammation. It is named 'Almimama', and this supplement incorporates the probiotic strain L. Danone leveraged its expertise in breastmilk research and breastfeeding to develop Almimama, a probiotic supplement designed to reduce the occurrence of mastitis.

Consumers in North America are becoming more conscious of the ingredients in their food products and are seeking out clean labels and natural options. Synbiotic foods free from artificial additives, preservatives, and GMO ingredients are gaining popularity in the region. Manufacturers are responding to this trend by offering clean-label synbiotic products to meet consumer demand.

Market Scope

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Market Dynamics

Growing Demand for Functional Foods

The increasing consumer preference for functional foods, driven by a growing awareness of health and wellness, is leading to a larger consumer base for synbiotic foods. As more consumers seek out foods with additional health benefits, the market for synbiotic foods is expected to grow. With the rising demand for functional foods, manufacturers are likely to diversify their product portfolios to include more synbiotic options. This diversification will cater to different consumer preferences and dietary needs, further fueling market growth.

For instance, the data provided by the Institute of Food Technologists on April 1, 2022, indicates that global sales of fortified/functional foods experienced growth, reaching $292 billion in 2021, up from $274 billion in 2020. Additionally, a survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 compared to 2020. This suggests a notable increase in consumer interest and consumption of functional foods during that period.

Rising Health Consciousness among Consumers

As consumers become more health-conscious, there is a growing preference for foods that offer additional health benefits beyond basic nutrition. Synbiotic foods, which combine probiotics and prebiotics to support digestive health and immunity, align well with this demand for healthier food options. For instance, in 2022, according to Frontiers Media S.A., synbiotics, which are combinations of live microbes and substrates that are selectively utilized by host organisms, have garnered significant interest owing to their capacity to enhance gastrointestinal health.

The food manufacturers are expanding their product offerings to include more synbiotic options in response to the rising health consciousness among consumers. This includes a variety of formats such as yogurts, fermented foods, beverages, and dietary supplements. The availability of a diverse range of synbiotic products is attracting health-conscious consumers and contributing to market expansion.

April 13, 2022, Seed, the pioneering microbiome science company conducting clinically and scientifically studied next-generation probiotics, launched its inaugural pediatric innovation, PDS-08 Pediatric Daily Synbiotic. This clinically studied, two-in-one powdered synbiotic is specifically formulated for children and adolescents aged 3 to 17, featuring 9 probiotic strains and a fiber-based prebiotic.

Limited Shelf Life

Synbiotic foods contain live probiotic bacteria, which have a finite lifespan. This means that manufacturers must ensure that their products are stored and transported under controlled conditions to maintain the viability of the probiotics. The need for refrigeration or other specific storage conditions can increase logistical complexities and costs, especially in regions with inadequate infrastructure. As a result, reaching certain markets or distribution channels is challenging, limiting the market's reach and growth potential.

Consumers are increasingly concerned about the freshness and efficacy of food products, particularly those containing live cultures like probiotics. The limited shelf life of synbiotic foods raises doubts among consumers about the freshness and potency of the probiotics, potentially leading them to choose alternative products with longer shelf lives. This consumer hesitation can hinder the market's growth as it limits adoption rates and repeat purchases.

Segment Analysis

The global synbiotic foods market is segmented based on product type, distribution channel, application, and region.

Growing Consumer Preference and Innovations in Dairy Products

The dairy products segment holds the largest share of the global synbiotic foods market. Dairy products, such as yogurt, kefir, and cheese, have long been favored by consumers as carriers for probiotics and prebiotics due to their familiarity, palatability, and perceived health benefits. This established preference for dairy-based synbiotic foods drives robust demand and consumption, positioning the dairy products segment as a major player in the market.

Dairy manufacturers continually innovate to develop new and improved synbiotic dairy products that appeal to evolving consumer preferences and market trends. These innovations may include the introduction of novel probiotic strains, enhanced formulations with optimized probiotic and prebiotic ratios, and the incorporation of natural flavors and ingredients. Such product innovations stimulate consumer interest and drive market growth within the dairy products segment.

Geographical Penetration

Rising Consumer Awareness and Demand, and Innovations in North America

North America dominates the global synbiotic foods market. North America boasts a population that is increasingly health-conscious and well-informed about the benefits of functional foods, including synbiotics. As consumers become more proactive about maintaining gut health and overall well-being, the demand for synbiotic foods is on the rise. This heightened consumer awareness and demand create a conducive market environment for the growth of synbiotic food products in North America.

Through ongoing research and development efforts, the companies introduce novel synbiotic food products with improved taste, texture, and functionality, boosting market growth and consumer adoption. For instance, on November 2, 2022, Synbiotic Health, headquartered in Nebraska, acquired a spacious 43,000-square-foot facility located in Madison, WI. This facility is dedicated to advancing the development and commercialization of cutting-edge probiotic ingredients aimed at enhancing health and wellness.

COVID-19 Impact Analysis

The COVID-19 pandemic has disrupted global supply chains, affecting the production and distribution of food products, including synbiotic foods. Restrictions on movement, border closures, and logistical challenges have led to delays in sourcing raw materials and delivering finished products to markets. These disruptions have impacted the availability of synbiotic foods and may have constrained market growth during the pandemic.

Lockdowns and social distancing measures have led to a significant increase in home cooking and a greater focus on healthier eating habits. As consumers spend more time preparing meals at home, they are increasingly incorporating functional ingredients like probiotics and prebiotics into their diets. This trend has boosted the demand for synbiotic foods as consumers seek convenient ways to improve their digestive health and manufacturers have also developed new products in the market.

For instance, on February 10, 2020, building on the success of its multi-cultural functional beverages, Asmara, a Singaporean brand under the ownership of F&B consultancy company NU3x, is set to introduce a new line of synbiotic powders. Scheduled for release in the first quarter of 2020, Asmara's forthcoming range will comprise six functional powders, marking a significant expansion of its product portfolio in response to growing consumer demand for health-focused offerings.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and logistics networks, affecting the transportation of raw materials and finished products essential for synbiotic foods production. As a result, manufacturers faced challenges sourcing ingredients, leading to potential shortages and production delays. These supply chain disruptions constrained market availability and may have impacted consumer access to synbiotic foods.

The Russia-Ukraine war altered global trade patterns, prompting market players to reassess their sourcing and distribution strategies. Trade restrictions, sanctions, and geopolitical alliances influenced trade flows and market access, leading to shifts in supply chains and trade partnerships. Market participants sought to diversify their supply sources and explore alternative markets to mitigate geopolitical risks and ensure continuity of supply.

Key Developments

• On February 17, 2023, Evonik introduced a pioneering category of nutraceuticals named IN VIVO BIOTICS. These cutting-edge synbiotics integrate probiotics, known as healthy gut bacteria, with additional health ingredients. IN VIVO BIOTICS are developed based on a thorough scientific comprehension of human health, coupled with extensive expertise in the food ingredients and dietary supplements market.
• On October 19, 2023, Probi and Clasado introduced two novel synbiotic formulations, aiming to tap into the burgeoning trend of combined formulas that incorporate live microorganisms and substrates selectively utilized by those strains to deliver health benefits. The first synbiotic combines Bimuno GOS with Probi Defendum, a blend associated with the synergistic augmentation of short-chain fatty acid production.
• On April 27, 2021, Herbalife Nutrition introduced Macrobiotic Max, a novel supplement featuring Bimuno, a key prebiotic ingredient from Clasado. Microbiotic Max, a powdered food supplement, synergizes Bimuno prebiotic with two billion live probiotic bacteria sourced from strains of Lactobacillus helveticus and Bifidobacterium lactis. These beneficial gut bacteria play pivotal roles in supporting essential bodily functions.

Competitive Landscape

The major global players in the synbiotic foods market include Danone S.A., Chr. Hansen Holding A/S, Probi AB, Sabinsa Canada Inc., Seed Health, Inc., Natals, Inc., ADM Protexin Ltd, Natural Factors Nutritional Products Ltd, Evonik, and Probiotical S.p.A.

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• To visualize the global synbiotic foods market segmentation based on product type, distribution channel, application, and region, as well as understand critical commercial assets and players.
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The global synbiotic foods market report would provide approximately 62 tables, 58 figures, and 213 Pages.

Target Audience 2024

• Manufacturers/ Buyers
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• Research Professionals
• Emerging Companies