Overview
Global robotic lawn mower market reached US$1.45 billion in 2024 and is expected to reach US$3.66 billion by 2032, growing with a CAGR of 10.7% during the forecast period 2025-2032.
Robotic lawn mowers continue to be a foundational technology in the smart outdoor equipment market, reflecting rapid adoption across residential and commercial sectors.
The market is experiencing steady growth with new robotic mowers, driven by advances in battery technology and AI-enabled navigation systems. North America and Europe remain the largest markets, accounting for more than 70% of global sales, supported by increasing consumer demand for eco-friendly and autonomous lawn care solutions. Furthermore, emerging markets in Asia-Pacific and South America are expected to contribute substantially to future growth, as awareness and infrastructure for robotic lawn maintenance expand rapidly.
Robotic Lawn Mower Market Trend
A prominent trend shaping the robotic lawn mower market is the rapid adoption of wire-free navigation systems powered by GPS/RTK and AI-based vision technology. The first major shift occurred in 2022, when Segway’s Navimow gained immediate traction by offering centimeter-level precision without the need for perimeter wires. It is available in 12 countries by mid-2022, and it quickly became a top seller in the wireless segment. According to Euromonitor, Segway Navimow became the global top brand in wire‑free robotic mower unit sales by 2024, after entering the market in 2022. That ranking reflects tens of thousands of units sold annually across online, DTC, and offline channels
Market Scope
Metrics | Details |
By Power Source | Battery-Powered (Rechargeable), Solar-Assisted |
By Lawn Size | Small (up to 0.4 acres), Medium (0.4-0.8 acre), Large (above 0.8 acre) |
By Distribution Channel | Electronics Store, Specialty Store, E-commerce, Others |
By End-User | Residential, Institutional, Commercial |
By Region | North America, South America, Europe, Asia-Pacific and Middle East and Africa |
Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Market Dynamics
Battery and Energy Efficiency Improvements
The evolution of battery technology and energy efficiency has become a significant driver in the growth of the robotic lawn mower market, enabling longer operation times, faster charging, and greater reliability. As lithium-ion batteries continue to improve in terms of energy density and lifecycle, robotic mowers are now capable of covering larger lawn areas with fewer interruptions and reduced energy consumption. This is particularly impactful in regions with large residential or commercial green spaces, where runtime and efficiency are critical to performance.
Aldi recently introduced a budget-friendly robotic mower equipped with a 20V/2.0Ah lithium-ion battery. It supports efficient mowing for up to 400 m², features Bluetooth-based app control, and includes a weather-resistant cover, demonstrating how improved battery performance is driving both affordability and energy-efficient functionality across market segments.
Limited Operational Capability on Uneven Terrain and Complex Landscapes
The robotic lawn mower market is hindered by limited operational capability on uneven terrain and complex landscapes. Most models are optimized for flat, open lawns and struggle with slopes, narrow pathways, or heavily landscaped areas. This restricts their usability in many residential and commercial properties, especially in regions with varied topography. As a result, adoption remains concentrated in areas where simple lawn layouts are more common.
Segment Analysis
The global robotic lawn mower market is segmented based on power source, lawn size, distribution channel, end-user and region.
Battery-Powered (Rechargeable) Segment Driving Robotic Lawn Mower Market
The battery-powered (rechargeable) segment is a primary driver of growth in the global robotic lawn mower market, propelled by increasing demand for eco-friendly, low-maintenance, and energy-efficient lawn care solutions. Unlike traditional gas-powered mowers, battery-powered robotic mowers produce zero direct emissions and operate quietly, making them ideal for residential use and urban environments. Advances in lithium-ion battery technology have significantly improved energy density, charging speed, and operational runtime, allowing these mowers to cover larger areas with greater efficiency. This segment aligns well with global sustainability goals, especially as more consumers adopt solar-powered charging systems and smart-home integrations.
For instance, STIHL's iMOW robotic mowers utilize high-performance lithium-ion batteries and intelligent charging systems to optimize energy use. These mowers are designed for quiet operation, reducing noise pollution, and are compatible with smart-home systems for efficient lawn care management.
Geographical Penetration
North America Drives the Global Robotic Lawn Mower Market
North America plays a significant role in driving the global robotic lawn mower market, fueled by strong consumer demand for sustainable and smart lawn care solutions. Leading companies have invested heavily in expanding their regional product lines, emphasizing battery-powered, autonomous mowers which are designed for quiet operation and low emissions. For instance, in January 2025, Husqvarna announced two new robotic lawn mowers for commercial use: the Automower 535 AWD EPOS and Automower 580L EPOS. These models advance Husqvarna’s commitment to autonomous turf management solutions for golf courses, sports fields, and facility maintenance.
Sustainability Analysis
The global robotic lawn mower market is a key contributor to sustainable residential landscaping, offering a low-emission alternative to traditional gas-powered mowing equipment. Powered primarily by rechargeable lithium-ion batteries, robotic mowers produce zero direct emissions, reduce noise pollution, and support efficient energy use. As smart homes increasingly adopt renewable energy sources such as solar panels and battery storage, robotic mowers can be integrated seamlessly into low-carbon household ecosystems.
Competitive Landscape
The major global players in the market include Robert Bosch GmbH, Stihl Holding AG and Co. Kg, Honda Motor Company, Husqvarna AB, Dreame Global, Yamabiko Corporation, Echo Robotics, Segway Navimow, Volta and AL-KO Gardentech.
Key Developments
In March 2025, Husqvarna unveiled the Automower iQ Series, the next evolution in robotic lawn care, as the company celebrates 30 years of innovation in the category. Designed for modern homeowners, the new iQ Series features advanced, wire-free technology and intelligent customization options to suit virtually any yard.
In June 2025, ECARX Holdings Inc. announced a partnership agreement with a leading global developer of robotic lawn mowers to integrate ECARX’s advanced LiDAR technology into their products.
In July 2023, URSROBOT, Inc., manufacturer of the Nexmow commercial wireless robotic lawn mower, announced a major launch in partnership with nine leading companies in the retail landscape equipment industry. Nexmow dealers now include Automated Outdoor Solutions, Gardenland Power Equipment, B&M Lawn and Garden, Pape Machinery Agriculture and Turf, Hi Tech Yards, SiteOne Landscape Supply, Scotsman Turf Robotics, and Joseph’s Lawn and Lock.
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Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies
