Posture Corrector Market is segmented By Product Type(Kinesiology tape, Sitting support devices, Posture Braces and Others), By Distribution Channel(Online, Offline and others) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024- 2031.
Market Overview
The Posture Corrector Market is predicted to reach at a CAGR of 5.7% during the forecast period (2024-2031).
A posture corrector is a device that helps to achieve an upright posture. It is also known as posture aid or posture supporter. A wide range of posture correctors are available in the market, various designs and sizes according to gender, age, height, weight. The device can be worn on the shoulders and around the back to support the neck and spine muscles. When it is worn, the posture aid will pull the shoulders back and align the body structures to a natural, upright position. Posture correctors or braces have many uses. These posture aids can be recommended by physiotherapists when one has injured the neck, shoulders or back. These are also prescribed to provide support and support healing for patients that have undergone surgery. This, in turn, reduces posture problems by relieving pain and stress caused due to sitting in the wrong position for long hours, e.g., those who work the whole day in front of a computer. Posture support devices help accelerate the healing process.
Market Scope
| Metrics | Details |
| Market CAGR | 5.7% |
| Segments Covered | By Product, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | Asia Pacific |
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Market Dynamics
The global Posture Corrector market growth is driven by the rising trend of perfecting the posture naturally is one of the prime factors driving the growth of the posture corrector market, and the increasing millennial population and concerns about their children’s health have resulted in the growth of the posture corrector market. Additionally, growing back pain concerns, increasing aging population are the key factor driving the growth of the posture corrector market.
Growing back pain concerns, is expected to drive the global Posture Corrector market growth.
The rise in complaints of back pain is one of the key drivers of the posture corrector market owing to the long working hours, sitting in the wrong posture, sedentary lifestyles can lead to posture deformity in people. According to CDC, in 2019, 20.4% of adults had chronic pain, and 7.4% of adults had chronic pain that frequently limited life or work activities in the past two years. Thus, increase the demand for posture corrector devices.
The extended period of usage of the posture correctors causes few side effects that hinder the growth of the market
Posture correctors are often perceived as a medical aid rather than an application for day-to-day use. The correctors are often utilized for medical reasons, especially by patients suffering from back, neck, and shoulder pain. Posture correctors are never a permanent solution and should not be used for an extended period without medical advice at it tends to weaken the muscles, causing atrophy. All these factors are anticipated to hamper the growth of the posture corrector market.
COVID-19 Impact Analysis On Posture Corrector Market
The world is struggling due to this covid-19 pandemic. It restricts the individuals in many ways, such as social distancing, wearing masks, always washing your hands; this is what is now being called the new normal. Social distancing has created many posture-related problems; because of maintaining social distancing, the individuals are sitting at their home in one place for a longer duration leading to discomfort, muscle tension. Also, covid 19 people cannot go gyms and parks, which eventually made their lives sedentary. Hence due to Covid 19, the market for posture correctors has increased.
Market Segment Analysis
Based on the Product Type, the market is segmented into Sitting support devices, Posture Brace, Kinesiology tape, and Others.
The Kinesiology Tape segment is expected to grow at the fastest rate over the forecast period.
The Kinesiology Tape has a significant contribution to the overall posture corrector market and is expected to grow positively in the forecast period. It is precious for sports; it prevents sports injuries; putting this on the knee or any other joints will increase the joints' space and prevent injury. It may also help in circulation in the body; many times, it was seen that applying Kinesiology tape on the wounded area increases the blood circulation and reduce the swelling of that area. Nowadays, people are trying to come out from their sedentary lifestyles to avoid several problems and posture-related issues, which is why sports, games, and physical exercises are much more encouraged; hence, the market size will increase for Kinesiology because of this trend tape. According to National Safety Council (NSC), In 2019 there are around 3.3 million sports injuries occurred. These injuries came from various sports activities such as exercise equipment, bicycles, basketball, football, swimming. The rising concern of these sports-related injuries led to an increase in expenditure for posture corrector devices, which shows that the future growth for these devices will increase significantly.
Posture Braces are also showing good growth nowadays as it is very much helpful in reducing back, neck, shoulder, and clavicle pain. Many people face the back pain problem due to prolonged sitting in the same position, lack of physical work & few other reasons as well. The posture braces can fit people with chest sizes ranging from 30-43 inches and work perfectly under most clothing types.
Based on the Distribution channel, the posture corrector market is segmented into online and offline.
The Online segment is expected to dominate during the forecast period. Posture correctors are easily, readily available in online sites. Online segment offers convenient services, including home delivery and availability of all types of posture corrector devices. Moreover, consumer preference for easy availability of products due to busy lifestyles and hectic work schedules is anticipated to boost the market growth.
Market Geographical Share
Asia- Pacific is dominating the market share in posture corrector as the people from Japan, China is more concerned for the health-related issue. Asian countries are now focusing more on gyms, physical activities to stay healthy and keeping aside the posture deformity which is slowly increasing in many individuals due to the sedentary lifestyle.
Another reason is the rising geriatric population in some countries which eventually becomes the reason for the increasing market of posture corrector in these countries. According to WHO, by 2040, China's geriatric population contributes 28% of its overall population, which depicts the favorable market growth of posture corrector in the forecast period. Along with these factors, the rise in awareness for posture correctors is more in the Asia-Pacific region than in any other region. So, these Asian markets are catching heavy growth in the posture corrector market.
Market Competitive Landscape
The global Posture Corrector market is highly competitive with presence of local as well as global companies. Some of the key players which are contributing to the growth of the market include ViboCare, Upright, I&Y BUY, Backjoy, MARAKYM, Babaka, BodyRite, eDila, Hexaforms, Swedish Posture. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of the electrophoresis reagents market globally. For instance, In Feb 2021, Mueller Sports Medicine, company has introduced an adjustable posture corrector, which targets athletes, and people working from home as well.
ViboCare
Overview: A wide selection of ergonomic support braces at VIBO Care site with sport science & skin health benefits to prevent body injuries pain and improve mobility, performance during sports or daily use. They are now concentrating on bringing great convenience and comfort to customers by their products and service. Shopping with them will be super easy and happy. Their mission is to enhance the quality of human life.
Product Portfolio: They focused on sports and health products with numerous high-quality products.
Recent Developments:
In June 2020, New BackEmbrace was made available online also.
IFGfit provides the world's first activewear product, by using FDA CLASS II posture correcting technology. This technology is useful for both athletes and employees.
The global posture corrector market report would provide access to an approx. 61 market data table, 55 figures and 180 pages.
