Nougat Market Size
The Global Nougat Market reached USD 350.5 million in 2022 and is projected to witness lucrative growth by reaching up to USD 525.7 million by 2030. The market is growing at a CAGR of 5.2% during the forecast period 2024-2031. Nougat is a type of confectionery made from sugar or honey, roasted nuts (such as almonds, pistachios, or hazelnuts), and sometimes dried fruits.
It is commonly used in desserts, candies, and chocolates. Nougat has a soft, chewy texture and a sweet, nutty flavor. It is often enjoyed on its own or incorporated into various treats like nougat bars, nougat-filled chocolates, or nougat-based desserts.
Nougat is popular in many different cultures and can be found in various forms and variations around the world, driving the nougat market size. In terms of its nutritional profile, nougat typically contains around 130-150 calories per serving, with approximately 4-6 grams of fat. The saturated fat content is usually around 1-2 grams, contributing to the global nougat market revenue. The carbohydrate content of nougat is approximately 22-25 grams, with sugar contributing around 15-18 grams. In terms of protein, nougat generally provides about 2-3 grams per serving.
Nougat Market Scope
| Metrics | Details |
| CAGR | 5.2 % |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2023-2030 |
| Data Availability | Value (USD ) |
| Segments Covered | Type, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Nougat Market Dynamics
The Growing Awareness About the Health Benefits of Nougat Products.
Some potential health benefits of nougat products are attributed to the presence of nuts, particularly almonds or pistachios, which are commonly used in nougat recipes. Nuts are a good source of healthy fats, protein, fiber, vitamins, and minerals. Nuts like almonds and pistachios have been associated with a reduced risk of heart disease and creates lucrative sales in the global nougats products. They contain monounsaturated and polyunsaturated fats, which are considered heart-healthy fats.
Additionally, the protein and fiber content found in nuts can contribute to feelings of fullness and assist in weight management. Opting for whole nuts or nut-based snacks as part of a balanced diet can provide a healthier way to incorporate the beneficial nutrients and promote overall health and weight management which drives the market expansion. For instance, on July 22, 2022, Betterland foods launched creamy nougat bar.
Due to its High Sugar Content, the Nougat Market is Expected to be Hampered.
Nougat is typically made with sugar or honey, which contributes to its sweet taste and texture. Excessive sugar consumption is associated with various health issues, including obesity, type 2 diabetes, tooth decay, and an increased risk of chronic diseases. As awareness of the negative health effects of excessive sugar intake grows, individuals became more cautious about consuming high-sugar confectionery products like nougat. This can lead to a decrease in demand for nougat or a preference for healthier alternatives with lower sugar content.
Nougat Market Segmentation Analysis
The global nougat market is segmented based on type, distribution channel and region.
White Segment Accounts for the Highest Share in Global Nougat Market
The white type of nougat, characterized by its colorless appearance and neutral flavor, serves as a versatile addition to various food products. Within the nougat industry, it plays a significant role in enhancing the texture, taste, and overall flavor of the final product. Compared to other flavors, the white type exhibits substantial growth potential due to its extensive utilization by manufacturers across different sectors, including confectionery, dairy, and frozen desserts. Its wide-ranging applicability contributes to its popularity and increasing demand in the market.
For instance, on October 22, 2022, Mondelez WTR launched a white “Toblerone Golden Caramel 360g bar”. The limited edition release brings together the beloved crunchy nougat of classic Toblerone and the indulgent caramelized white chocolate, resulting in a new bar adorned with golden swirls and a delightful caramel flavor.
Global Nougat Market Geographical Share
North America is Expected to be the Dominating Region During Forecast Period.
By region, the global nougat market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.
The demand for nougat in North America has been steadily growing over the past few years. Nougat products are sought after by consumers who enjoy sweet and nutty confections with a chewy texture. The popularity of nougat can be attributed to its versatility in being used as a standalone treat or incorporated into various desserts, candies, and chocolates. Nougat has gained a significant presence in confectionery stores, specialty food shops, and supermarkets throughout North America. It is often offered in different flavors and variations to cater to diverse consumer preferences.
Additionally, the appeal of nougat as a gift item during festive seasons or special occasions contributes to its demand. The growing interest in unique and indulgent treats, as well as the availability of a wide range of nougat products, has further fueled the demand. For instance, on November 18, 2021, Cloetta launched Tupla Double Layer White Nougat, which is a two milk chocolate mini bars filled with soft caramel and almond-crusted white nougat.
Nougat Market Players
The major global players include Margaret River Nougat, Paton, Walters Macadamia, Flying Swan, The Savanna, Hawaiian, Quaranta, Golden Bonbon, Mondo Nougat and Chabert Et Guillot.
Covid Impact on Nougat Market
The COVID-19 pandemic has had a significant impact on the nougat market. The disruptions in global supply chains have led to ingredient shortages and increased costs for nougat manufacturers. Fluctuating consumer demand, driven by changing preferences and economic uncertainties, has also affected the market. The closure of retail outlets and restrictions on international trade have further impacted the distribution and availability of nougat. However, manufacturers have adapted by exploring online sales channels and adjusting their strategies. As the situation evolves, the nougat market is expected to gradually recover as consumer confidence improves and restrictions are lifted.
Key Developments
- On April 26, 2023, the Almond Board of California visited the ISM Sweets & Snacks trade fair in Cologne to promote its new report that claimed almonds are the most-preferred ingredient for inclusion in global consumers’ ideal chocolate products filled with nougats.
- On November 11, 2022, Betterland Foods launched WOO Creamy Nougat. The Creamy Nougat bar by WOO offers a considerable advantage over the leading brand of layered chocolate bars that include nougat, caramel, and chocolate. On average, WOO's Creamy Nougat bar contains less than one-third of the sugar and four times the protein compared to the leading brand. Additionally, WOO is a healthier choice with fewer than 175 calories per bar, and it is also suitable for individuals following animal-free and lactose-free diets.
- On March 2, 2021, The Krüger Group acquired Bundeskartellamt and Dutch Peeters Group, a manufacturer of chocolate and nougat spreads. The acquisition will result in the establishment of a manufacturer that will solidify its position as the leading producer of chocolate and nougat spreads for third parties in Germany.
Why Purchase the Report?
- To visualize the global nougat market segmentation based on type, distribution channel and region and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of nougat market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global nougat market report would provide approximately 77 tables, 82 figures and 195 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
