New Crop Protection Generics Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global New Crop Protection Generics Market is segmented By Type (Herbicide, Fungicide, Insecticide, Insect Growth Regulators, Others), By Mode of Application (Foliar Spray, Seed Treatment, Soil Treatment, Post-harvest, Others), By Crop Type (Grains & Cereals, Oilseeds & Pulses, Fruits & Vegetables, Commercial Crops, Others), By Formulation (Liquid, Granular, Powder, Emulsifiable Concentrates), By Distribution Channel (Retailers, Distributors, E-commerce, Cooperative Societies) and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Global new crop protection generics market reached US$ 64.9 billion in 2023 and is expected to reach US$ 93.5 billion by 2031, growing with a CAGR of 4.6% during the forecast period 2024-2031.

The demand for new crop protection generics is rising, driven by the need for cost-effective alternatives to patented agrochemicals. As patents for many original crop protection products expire, farmers are increasingly turning to generics, which offer comparable efficacy at lower costs. The trend is especially pronounced in regions where agriculture is a key economic activity and cost management is critical for farmers. 

As pest and disease resistance grows, generics featuring advanced formulations and new active ingredients are becoming essential in maintaining crop yields. These innovations enhance pest control effectiveness, making generics a critical tool in integrated pest management (IPM) strategies. Regulatory support for generics is driving further adoption, ensuring consistent market growth.

ASCENZA is one of the key players in differentiated generics for crop protection, focuses on off-patent solutions to enhance accessibility and meet regulatory demands. The company invests 9% of its revenue in R&D, combining technical and regulatory expertise to provide high-quality, adaptable solutions. As part of the Rovensa group, ASCENZA’s strategy supports farmers with scalable, sustainable crop protection, contributing to a healthier agricultural system.

Market Scope

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Market Dynamics

Rising Demand for Food Security

The rising demand for food security in 2024 is set to significantly impact the growth of the crop protection generics market. With initiatives such as the World Bank's US$ 45 billion commitment to combat food insecurity, there will be increased investment in affordable agricultural inputs, including generics. The trend is supported by favorable regulatory frameworks and increased emphasis on sustainability, especially in low-income regions where food insecurity is most pronounced. As a result, the generics market is positioned to expand rapidly, responding to the urgent need for effective crop protection solutions.

Moreover, the shift toward generics will enhance competition and accessibility for farmers, facilitating improved agricultural productivity. The growing focus on environmentally sustainable practices will drive innovation within the market, prompting companies to develop cost-effective solutions that align with evolving consumer and regulatory demands. The dynamic landscape not only presents lucrative opportunities for market participants but also plays a crucial role in strengthening global food security initiatives. 

Leveraging Cost-Effectiveness to Drive Adoption in Emerging Markets

Cost-effectiveness is critical for driving the adoption of crop protection strategies in emerging markets, where farmers often face financial constraints. The introduction of generic crop protection products enables growers to access essential fungicides and herbicides at lower prices. The affordability enhances market penetration and encourages wider usage among budget-conscious farmers. Education on the long-term benefits of these generics will further facilitate their adoption and effective utilization.

The global generics market for crop protection is instrumental in fostering competition and innovation. As generic products gain traction, they exert pressure on established brands to enhance their offerings and reduce prices. The competitive landscape not only drives down costs for growers but also stimulates the development of more effective formulations. Consequently, the generics segment plays a crucial role in ensuring that farmers have access to affordable and efficient crop protection solutions.

Stringent Regulatory Environment

The regulatory landscape for new crop protection generics is becoming more stringent, requiring extensive safety, environmental and efficacy data, leading to longer development cycles and higher R&D costs. Companies innovate through sustainable practices, such as integrating biological solutions and advanced breeding techniques. It creates both challenges and opportunities for differentiation in a competitive market, pushing firms to align with global environmental standards.

According to Indian Agrochemicals Industry, India’s crop protection industry faces a stringent regulatory environment, particularly for new generics, with complex registration processes and high R&D costs. Most local companies focus on producing generics due to lower investment needs and faster market entry. However, shrinking demand for generics in key global markets such as the US and Europe pressures Indian firms to innovate. With local R&D spending at only 1-2% compared to multinationals’ 12-15%, Indian companies must increase focus on developing new active ingredients to stay competitive.

Market Segment Analysis

The global new crop protection generics market is segmented based on type, mode of application, crop type, formulation, distribution channel and region.

The Surging Demand for Herbicides Crop Protection Products

The herbicides segment is expected to be the dominant segment in type holding an approximate market share of 32% during the forecast period.The demand for herbicides in the generic crop protection market remains robust, driven by factors such as the increasing need for effective weed management to enhance crop yields and quality—rising concerns over resistant weed species and the push for sustainable agriculture practices further fuel demand. 

Additionally, the shift towards cost-effective solutions in crop production makes herbicides a vital component, especially in high-value crops like rice and tea, where weed control directly impacts productivity and profitability. For instance, in May 2023, BASF launched two advanced herbicides, Facet and Duvelon, to help Indian farmers combat weed challenges in rice and tea cultivation. Facet, utilizing Quinclorac, targets grassy weeds in rice, while Duvelon, with Kixor Active, addresses broadleaf weeds in tea plantations. 

Market Geographical Share

Rising Demand for generic crop protection products in Asia Pacific

Asia-Pacific is expected to be the dominant region in the global new crop protection generics market holding an approximate market share of 35% during the forecast period. The agricultural industry in the Asia-Pacific region is witnessing a significant increase in demand for generic crop protection products. Several factors, including the need for cost-effective solutions among farmers and the rising emphasis on sustainable agricultural practices, primarily drive this trend. 

Furthermore, the growing awareness of environmental sustainability and regulatory pressures are pushing farmers to explore more diverse crop protection strategies. Generic products often offer similar efficacy as their branded counterparts, enabling farmers to adopt integrated pest management approaches without compromising performance. The shift is particularly relevant in countries where agricultural productivity is essential for food security and economic stability. 

For instance, in September 2024, FMC Corporation, a leading player in agricultural sciences, introduced three advanced crop protection solutions—Velzo fungicide, Vayobel herbicide and Ambriva herbicide—into the Indian market, enhancing its existing portfolio. The launch, attended by FMC's senior leadership, signifies the company's dedication to addressing Indian farmers' evolving needs through science-driven solutions.

Market Competitive Landscape 

The major global players in the market include UPL, BASF, Nufarm, ADAMA, FMC Corporation, Bayer AG, Albaugh LLC, AMVAC Chemical Corporation, Wynca Group, Sumitomo Chemical Co., Ltd., Coromandel International Limited and Syngenta.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has had a profound impact on global markets for agricultural inputs, particularly generic crop protection products, disrupting supply chains and leading to significant price volatility. Before the invasion, Russia was a major player in producing raw materials and active ingredients, accounting for approximately 10% of the global agrochemical market. The war resulted in supply shortages and increased prices, with some products experiencing price hikes of up to 30% in 2022.

The imposition of sanctions on Russian exports, coupled with trade uncertainties, has forced many importing nations to seek alternative suppliers. For example, countries in Eastern Europe and parts of Africa, which heavily depended on Russian and Ukrainian supplies, faced substantial challenges in sourcing necessary crop protection products. The European Union reported that approximately 40% of its agrochemical imports came from these two countries before the conflict, highlighting the scale of the disruption.

As a result of the conflict, the global market for crop protection products witnessed a contraction in supply. An estimated 15% decline in availability was reported in key regions, particularly in low- and middle-income countries, where inflation rates surged, impacting affordability. In sub-Saharan Africa, for instance, domestic inflation reached levels as high as 20%, exacerbating the financial burden on farmers who rely on these inputs for maintaining crop yields.

By Type

• Herbicides
• Insecticides
• Fungicides
• Insect Growth Regulators
• Others

By Mode of Application

• Foliar Spray
• Seed Treatment
• Soil Treatment
• Post-harvest
• Others

By Crop Type

• Cereals & Grains 
• Wheat
• Corn
• Rice 
• Barley 
• Fruits & Vegetables
• Apples
•  Tomatoes 
• Grapes
• Citrus Fruits
• Others
• Oilseeds & Pulses 
• Soybeans 
• Canola
• Sunflower
• Others
• Commercial Crops 
• Cotton
• Tobacco
•  Sugarcane
• Others

By Formulation

• Liquid
• Granular
• Powder
• Emulsifiable Concentrates

By Distribution Channel

• Retailers
• Distributors
• E-commerce
• Cooperative Societies

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2024, Coromandel International Ltd. launched five new generic formulations, underscoring its commitment to sustainable farming innovation. Notably, the collaboration with ISK Japan led to the introduction of Prachand, a product designed to protect paddy crops from pests, potentially averting yield losses of up to 70%. Additionally, a formulation targeting the fall armyworm enhances the product lineup. The expansion reinforces Coromandel's leadership in providing effective crop protection solutions.
• In September 2023, ADAMA Ltd. launched Cosayr and Lapidos—featuring Chlorantraniliprole (CTPR), produced in-house. Targeted at paddy and sugarcane farmers, these products effectively combat key pests, enhancing crop yields and quality. Lapidos offers broad-spectrum protection during early growth stages, while Cosayr addresses critical threats like stem borers and leaf folders in rice cultivation. 

Why Purchase the Report?

• To visualize the global new crop protection generics market segmentation based on type, mode of application, crop type, formulation, distribution channel and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous the new crop protection generics market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global new crop protection generics market report would provide approximately 84 tables, 83 figures and 219 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies