Mussels Market Size, Share, Industry, Forecast and outlook (2024-2031)

Mussels Market Is segmented By Product Type (Fresh/Live Mussels, Frozen Mussels, Canned/Preserved Mussels, Value-added Products), By End-Use Application (Food and Beverage Industry, Ingredient Suppliers, Pet Food Manufacturers), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Market Overview

The Global Mussels Market reached USD 4.4 billion in 2022 and is expected to reach USD 6.3 billion by 2030 and is expected to grow with a CAGR of 4.6% during the forecast period 2024-2031. One notable trend in the market is the growing preference for value-added and convenient mussel products, such as pre-cooked and ready-to-eat options. For instance, the introduction of vacuum-packed cooked mussels has gained traction, offering convenience and versatility to consumers. 

The global mussels market is witnessing steady growth, driven by the rising demand for seafood and the increasing awareness of the health benefits associated with consuming mussels. Mussels are rich in protein content, omega-3 fatty acids, minerals, and nutritional profile making them a popular choice among health-conscious consumers. The market is also supported by the growing preference for sustainable and eco-friendly food options.

The growing popularity of seafood as a healthy protein source. For instance, the demand for mussels has increased due to their high nutritional value, including omega-3 fatty acids and minerals. This trend is further fueled by the rising consumer awareness of the health benefits associated with consuming seafood, such as improved heart health and brain function.

Market Summary

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Market Dynamics

Increasing Consumer Awareness of Health Benefits Drives the Growth of the Market

Rising consumer awareness about the health benefits of mussels is fueling the demand for these nutrient-rich shellfish. Mussels are recognized as a natural source of lean protein, omega-3 fatty acids, vitamins, and minerals, making them an appealing choice for health-conscious individuals. In fact, mussels contain a higher concentration of omega-3 fatty acids compared to other seafood options. 

This has contributed to their popularity, as these essential fatty acids are known to support heart health, and brain function, and reduce inflammation. As a result, mussels have witnessed a significant surge in demand, with an approximate growth rate of 8-10% annually. Furthermore, the sustainable nature of mussel farming and the minimal environmental impact associated with their harvesting methods have also gained attention, appealing to environmentally conscious consumers.

Expanding Culinary Applications and Global Cuisine Trends

Mussels are gaining popularity across various global cuisines due to their adaptability and versatile culinary applications. Chefs and home cooks are increasingly incorporating mussels into a wide range of recipes, from traditional seafood dishes to fusion cuisine and innovative culinary creations. The distinctive flavor and succulent texture of mussels have made them a favorite ingredient for chefs worldwide. 

As a result, the demand for mussels has experienced steady growth, with an approximate market share of 12-15% in the seafood segment. Global food trends, such as the Mediterranean and Asian diets, where mussels feature prominently, have further contributed to their rising consumption. Restaurants and food establishments are catering to the demand by prominently featuring mussels on their menus, with menu penetration estimated at around 25-30% in seafood-focused establishments. 

Additionally, cultural exchange and international travel have introduced consumers to diverse regional cuisines, where mussels are integral ingredients. This exposure has generated curiosity and increased the adoption of mussels in various culinary preparations. Overall, the expanding culinary applications of mussels and their integration into global cuisine trends have propelled their market growth.

Environmental Factors Pose Challenges to the Stability and Sustainability of the Mussels Market

One restraint of the mussels market is the potential impact of environmental factors on mussel farming and wild populations. Mussels are highly sensitive to changes in water quality and freshness, temperature, and pollution levels. Increased water pollution, harmful algal blooms, and ocean acidification can adversely affect mussel growth and survival. Unfavorable environmental conditions can lead to reduced yields, compromised product quality, and even disease outbreaks in mussel farms. 

Additionally, natural disasters like hurricanes and storms can cause significant damage to mussel farming infrastructure and disrupt supply chains. Climate change-related shifts in ocean currents and temperatures may also impact the distribution and availability of wild mussels. These environmental constraints pose challenges to the stability and sustainability of the mussels market, requiring continued monitoring and adaptation strategies to mitigate potential risks.

Market Segment Analysis

The global Mussels market is segmented based on product type, end-use application, distribution channel, and region.

Fresh/Live Mussels: Capturing a Significant Market Share in the Thriving Mussels Industry

The global mussels market has been segmented by product type into, fresh/live mussels, frozen mussels, canned/preserved mussels, and value-added products

Fresh/live mussels hold a substantial market share in the mussels industry, accounting for approximately 40-45% of the total market. Mussels are a specific type of marine mollusk that belong to the family Mytilidae. These mussels are highly regarded for their exceptional quality, natural flavor, and versatility in various culinary preparations. The market for fresh/live mussels has witnessed consistent growth due to increasing consumer demand for healthy and sustainable seafood options. 

With their freshness and nutritional benefits, fresh/live mussels cater to seafood enthusiasts, restaurants, and gourmet establishments alike. Proximity to mussel farming regions and local seafood culture may influence the market share in specific regions. As consumers prioritize fresh and high-quality seafood, the demand for fresh/live mussels is expected to remain strong, contributing to the overall market size of the mussels industry.

Market Geographical Share

The North America Region Held the Largest Share of the Mussels Market.

The North America mussels market is experiencing steady growth driven by increasing consumer demand and expanding culinary applications. Mussels are highly regarded for their nutritional value and versatile flavor profiles. With an approximate market share of 10-15% in the overall seafood segment, mussels have gained popularity as a healthy protein source rich in omega-3 fatty acids, vitamins, and minerals. 

In terms of consumption, mussels have a significant presence in the restaurant industry, accounting for around 20-25% of seafood menu offerings. The growing awareness of sustainable aquaculture practices has also contributed to the market growth. As consumers become more health-conscious and seek sustainable and flavorful seafood options, the North America mussels market is expected to witness continued expansion.

Market Major Players

The major global players in the market include Clearwater Seafoods, Blue Harvest Fisheries, Cooke Aquaculture, Pacific Seafood Group, De Costi Seafoods, The Crab Company, Northern Wind Group, Eastern Fish Company, Seatrade International, and Mazzetta Company.

COVID-19 Impact on Mussels Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic has significantly impacted the mussels market, with an estimated decline in global demand by 25-30% due to the closure of foodservice establishments. Online sales of mussels, however, experienced a surge of approximately 50-60% as consumers shifted towards retail purchases. The frozen and canned mussels segment saw increased demand, with a growth rate of around 40-45%, while the fresh/live mussels segment faced a decline of approximately 30-35%. 

The market value decreased by about 15-20% due to supply chain disruptions and reduced consumer purchasing power. Despite these challenges, as restrictions ease and the foodservice sector recovers, the market is expected to gradually rebound with a projected growth rate of 8-10% in the coming years.

Key Developments

• On February 19, 2020, Blue Harvest Fisheries announced the acquisition of 12 vessels and 27 fishing permits from the Carlos Rafael family. This acquisition will allow Blue Harvest to keep vital fishing and seafood processing jobs in New Bedford, Massachusetts, and further the company’s goal of providing consumers with premium, sustainable, U.S.-harvested seafood.
• On February 9, 2023, Blue Harvest Fisheries announced this week that it purchased a new trawler, expanding its groundfish operations as the company sells off the last of its scallop fleet

Why Purchase the Report?

• To visualize the global mussels market segmentation based on product type, end-use application, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of mussel’s market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global mussels market report would provide approximately 61 tables, 63 figures and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies