Mental Health Apps Market Size
Global Mental Health Apps Market reached US$ 5.1 billion in 2022 and is expected to reach US$ 14.2 billion by 2030 growing with a CAGR of 14.1% during the forecast period 2024-2031.
The market for mental health apps has experienced significant growth in recent years. These apps provide a wide range of services, including self-help resources, mindfulness exercises, mood tracking, therapy sessions, and access to mental health professionals. The market is highly diverse, with various app categories targeting different aspects of mental health, such as stress management, anxiety, depression, sleep disorders, and overall well-being.
The global mental health apps market is driven by the factors such as the increasing prevalence of mental health disorders, increasing awareness of mental health issues, rising smartphone usage, rising need for convenient and accessible mental health support, and technological advancements in mental health apps.
Market Scope
| Metrics | Details |
| CAGR | 14.1% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Platform Type, Application, Subscription |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Infection Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Rising Need for Convenient and Accessible Mental Health Support Drive the Growth of the Mental Health Apps Market
In recent years, there has been a significant increase in the recognition of mental health issues, leading to an increased demand for mental health services and resources. The widespread use of smartphones and easy access to the internet has made mental health apps easily accessible to a large population. These apps leverage technological advancements to deliver personalized mental health support, making it convenient for users.
Mental health apps have emerged as a popular and accessible solution to address this growing need. These apps provide a range of mental health support services, such as mindfulness and meditation exercises, mood tracking, cognitive behavioral therapy techniques, stress management tools, and virtual therapy sessions. They offer convenience and flexibility by allowing individuals to access mental health support anytime and anywhere through their smartphones or other digital devices.
For instance, in June 2023, Apple revealed the latest update of its Watch wearables at its Worldwide Developers Conference 2023. The Apple watchOS 10 will include new mental health and fitness tools. The watchOS 10 will allow users to log their emotions and daily moods via the Mindfulness app. Users will be able to turn the Digital Crown to select a shape to describe and track their feelings.
Increasing Awareness of Mental Health Issues Also Drive the Growth of the Mental Health Apps Market
This increased awareness has led to a greater understanding of the importance of mental well-being and the need for accessible support. Mental health apps have emerged as a convenient and user-friendly solution to address these needs. They provide a platform for individuals to access information, resources, and tools related to mental health.
Mental health organizations and non-profit groups have been actively promoting the use of mental health apps as part of their initiatives. They highlight the benefits of these apps in reaching underserved populations, improving access to mental health resources, and enhancing overall mental well-being.
For instance, in May 2023, TikTok announced a range of initiatives for Mental Health Awareness Month, including new in-app support resources, additional training for partner organizations, and ad credits to boost exposure for support tools in the app. For instance, TikTok is launching a new MentalHealthAwareness hub to provide more direct info and assistance to users in the app.
Data Privacy and Security Concerns Will Hamper the Growth of the Market
Mental health apps often collect and store sensitive user data, including personal health information and self-reported symptoms. Data privacy and security are critical concerns, as any breach or mishandling of user data could have severe consequences for user trust and the reputation of mental health apps. Ensuring robust data protection measures, compliance with privacy regulations, and transparent data handling practices is crucial for overcoming these concerns.
Market Segment Analysis
The global mental health apps market is segmented based on platform type, application, subscription, and region.
The Depression and Anxiety Management Segment Accounted for Approximately 35.4% of the Mental Health Apps Market Share
Depression and anxiety disorders are highly prevalent, affecting billions of people globally. The growing recognition of the impact of these conditions on individuals' well-being has led to an increased focus on developing digital solutions for their management. Mental health apps targeting depression and anxiety cater to a significant portion of the population seeking accessible and convenient interventions.
Mental health apps provide individuals with self-help and self-management tools to cope with depression and anxiety. These apps offer a range of features, including mood tracking, cognitive-behavioral therapy exercises, meditation and relaxation techniques, and psychoeducation. Users can access these resources anytime and anywhere, empowering them to actively participate in their mental health management.
For instance, in October 2022, Calm, the subscription-based mindfulness app, announced its first foray into a clinical mental health offering. Offered through payers, providers, and self-insured employers, Calm Health includes condition-specific programs designed to “bridge the gap between mental and physical healthcare,” according to the company. Using Ripple’s technology, Calm Health connects users with different healthcare options, starting with support for patients suffering from anxiety or depression or using programs in between therapy sessions.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
North America Accounted for Approximately 40.1% of the Market Share in 2022, Owing to Technological Advancements and Well-Established Healthcare Infrastructure
North America is at the forefront of technological advancements, including mobile and digital health innovations. The region has a robust ecosystem of tech companies, startups, and research institutions driving innovation in mental health app development. The availability of cutting-edge technologies, such as artificial intelligence, machine learning, and data analytics, has facilitated the development of advanced features and functionalities in mental health apps.
North America possesses a well-developed healthcare infrastructure, including hospitals, clinics, and research institutions. The region has a strong healthcare system that emphasizes the importance of mental health and integrates mental health services into primary care. This infrastructure provides a conducive environment for the adoption and implementation of mental health apps, allowing for seamless integration with existing healthcare workflows and patient care pathways.
For instance, in November 2022, Caraway, a digital healthcare company for college women+, ages 18-27, announced the rollout of its virtual healthcare services on campuses across the nation starting in four states: New York, California, Ohio, and North Carolina, representing 25% of college women+ in the U.S. Caraway provides on-demand access to mental, physical and reproductive healthcare services, all in one place, so college women+ can get the care they need, when they need it. Built with and for college students and their peers, Caraway's healthcare services are available via its mobile app in the Apple App Store and on Google Play.
Source: DataM Intelligence Analysis (2023)
Market Major Players
The major global players in the mental health apps market include Sanvello Health Inc., CVS Health Corporation, Mindscapes, Headspace Inc., Youper Inc., MoodMission, MoodTools, K Health Inc, Calm.com Inc., and Happify Health among others.
COVID-19 Impact Analysis
The COVID-19 pandemic significantly impacted the global mental health apps market. Factors such as social isolation, fear of the virus, economic uncertainty, and disrupted routines have contributed to heightened levels of stress, anxiety, and depression among individuals. As a result, there has been a significant increase in the demand for mental health support, including the use of mental health apps as accessible and convenient resources.
Russia Ukraine Conflict Analysis
The Russia-Ukraine conflict is estimated to have a significant impact on the global mental health apps market. The conflict can lead to increased psychological distress and mental health issues. Factors such as displacement, loss of loved ones, trauma, and heightened stress levels can contribute to an increased demand for mental health support. Mental health apps can play a crucial role in providing accessible and convenient interventions, but their effectiveness can be influenced by the broader socio-political context and availability of resources.
Key Developments
- On March 14, 2023, Saudi Arabia's healthcare startup Labayh acquired Abu Dhabi-based meditation app Nafas. The acquisition would help Labayh expand its customer base across new markets. Labayh said the acquisition deal is in line with its strategy to create a unique experience for customers and enhance the psychological well-being of the Arab world. It will also help diversify the business portfolio and services provided, said the company.
- On May 24, 2023, Koa Health, a leading global provider of digital-first mental healthcare, announced a new partnership with International SOS, a pioneer, and leader in international health & security risk management solutions, to unlock the value of positive mental health and wellbeing in workplaces everywhere.
Why Purchase the Report?
- To visualize the global mental health apps market segmentation based on platform type, application, subscription, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of mental health apps market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global mental health apps market report would provide approximately 53 tables, 54 figures, and 195 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
