Market Overview

The Global Kombucha market is expected to grow at a CAGR of XX% to reach a market value of USD XX million by 2026. Due to the health benefits of Kombucha and the increasing health consciousness of the people all around the world will fuel the future growth of global Kombucha Market.

Overview

Kombucha is a fermented, slightly alcoholic, lightly effervescent, sweetened black or green tea drink. It is a functional drink with bacteria, and yeast which convert the sugar into ethanol and acetic acid. The acetic acid is what gives kombucha its distinctive sour taste.Juice, spices, or other flavorings are often added to enhance the taste of the beverage.Numerous health benefits have been associated to drinking kombucha. These include claims for treating AIDS, aging, anorexia, arthritis, atherosclerosis, cancer, constipation, and diabetes, but there is no evidence to support any of these claims.

 

The report covers all the major trends and drivers playing a key role in the growth of the Kombucha market.

Market Overview

Market Dynamics

The global Kombucha is primarily driven by health benefits that are associated with the Kombucha. Kombucha with the base ingredients as green tea and black tea have various health benefits associated as reduced risk of cardiovascular disease, diabetes, arthritis and even cancer. This is due to the presence of polyphenols which have anti-inflammatory and antioxidant properties. Moreover, tea production rise in countries like China, India and others because of the increase in demand by the people as base ingredient in Kombucha.

Worl Wide Production

With the increasing flavors options and innovative launches ofkombucha is also driving the market for the forecast period. A few of the most common flavors preferred by users in Kombucha comprises of berries, herbs & spices, Citrus, Apple, Flowers, Coconut, mango, And various others.

 

For instance, Health-Ade Kombucha Marks Innovation and Product Milestone, Launching Six New Flavors and New Packaging.It will roll out six new flavors this year, across retail channels, starting this summer. The new flavors, each of which is Certified Organic, Non-gmo, Gluten-Free, Vegan, Raw and Kosher include:Cherry Berry, Grapefruit, Tropical Punch, Passionfruit, Strawberry, and Peach-Mango. And are launched in February 2019.

 

However, due to several regulations of the government pertaining to labelling and packaging of the food product and also overconsumptioncauses health issues is hampering the growth of Kombucha.

 

Market Segmentation

By Type, the global Kombuchamarket is segmented into Regular and Flavoured.Flavouredtype has the dominant position in the Kombuchamarket and is expected to retain its dominance in the forecasted period due to the rising popularity for innovative flavours and tastes of Kombucha among the people. It is expected that Flavoured Kombucha market will grow at a CAGR of ~XX% during the forecast period.

By Distribution Channel, the global Kombucha market is segmented into Online distribution channel and Offline distribution channel. Offline distribution channel has the dominant position in the Kombucha market due to the rising supermarkets and hypermarket giving excess to the various flavoured and regular Kombucha drinks to the consumers easily all around the world.

Kombucha Market

Geographical Analysis

By geography, the global Kombuchamarket is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).

 

North America holds the largest market share for Kombucha due to the high demand of various favored Kombucha by the people in the region and also due to growing demand for the organic food and beverages is during the market for this region.

Kombucha being organic drinks and having large health benefits associated make it more popular than other carbonated drinks in North America and hence make the market grow at significant pace in the forecast period.Europeis after North America in terms of market share of Kombucha due to the rise in the supermarket and hypermarket culture backed by rise in disposable income of people in the region.

 

With investment and development in Eastern Europe are constantly growing. Poland is entering its third decade of dynamic growth with new overseas retailers and luxury brands entering the market with thirty new global brands setup operations in the country last few years. There is retail boom in Russia as 63 new complexes in 40 Russian cities have been completed. There is positive attitude in Western Europe of investment in outdated shopping centers to allow retailers to expand locally.

 

However, APAC market for Kombucha is supposed to grow at the higher CAGR due to rise in popularity for the organic food and beverages consumption and also due to the rise in the population in the region. China and India will be the major contributor to the APAC growth due to the population rise with increase in disposable income of the people.

Global Kombucha Market share, by Region,(%), 2018

Competitive Analysis

Key players are adopting strategies such as investing in R&D,new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Kombucha is a competitive market with the presence of various global and regional players in the market. The major playersCaptain Kombucha,Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, and Yogi Tea. Other key players in the market include Tealixir, Latta, GT’s Enlightened, Yogi Tea, and Kombucha Wonder Drink.

 

In October 2018,Bend, Oregon-based kombucha company, Humm Kombucha, has just debuted a reduced sugar collection consisting of two flavors: Raspberry Hops and Ginger Juniper. Each 8-ounce serving contains only 5 grams of sugar and 25 calories.To lower sugar content, the company replaced fruit with ingredients such as juniper and hops. The juniper is sourced from Oregon’s high desert.

 

In November 2018, GT’s Living Foods, the original brand that defined ready-to-drink kombucha, released its new limited edition fall flavor, Living in Gratitude. The kombucha is a blend of autumnal flavors: pink lady apple, carrot, turmeric and cider spices. And is available in North America from December 2018.

Compitative Landscape

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Global Kombucha Market

  1. Global Kombucha Market Methodology and Scope

    1. Research Methodology

    2. Research Objective and Scope of the Report

  2. Global Kombucha Market– Definition and Overview

  3. Global Kombucha Market– Executive Summary

    1. Market Snippet by Type

    2. Market Snippet by Distribution Channel

    3. Market Snippet by Region

  4. Global Kombucha Market–Dynamics

    1. Market Impacting Factors

      1. Drivers

        1. Health benefits associated with Kombucha Tea consumption

      2. Restraints

        1. Stringent regulation of government for labelling and packaging

  5. Global Kombucha Market– Industry Analysis

    1. Porter's Five Forces Analysis

    2. Supply Chain Analysis

    3. Opportunity

    4. Impact Analysis

  6. Global Kombucha Market– By Type

    1. Introduction

      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      2. Market Attractiveness Index, By Type

    2. Regular/Classic*

      1. Introduction

      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

    3. Flavoured

  7. Global Kombucha Market– By Distribution Channel

    1. Introduction

      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

      2. Market Attractiveness Index, By Distribution Channel

    2. Online Distribution Channel*

      1. Introduction

      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

    3. OfflineDistribution Channel

      1. Hypermarket

      2. Supermarket

      3. Others

  8. Global Kombucha Market– By Region

    1. Introduction

      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region

      2. Market Attractiveness Index, By Region

    2. North America

      1. Introduction

      2. Key Region-Specific Dynamics

      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

        1. U.S.

        2. Canada

        3. Mexico

    3. Europe

      1. Introduction

      2. Key Region-Specific Dynamics

      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

        1. Germany

        2. U.K.

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

    4. South America

      1. Introduction

      2. Key Region-Specific Dynamics

      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

        1. Brazil

        2. Argentina

        3. Rest of South America

    5. Asia Pacific

      1. Introduction

      2. Key Region-Specific Dynamics

      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

    6. Middle East and Africa

      1. Introduction

      2. Key Region-Specific Dynamics

      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

  9. Global Kombucha Market – Competitive Landscape

    1. Competitive Scenario

    2. Market Positioning/Share Analysis

    3. Mergers and Acquisitions Analysis

  10. Global Kombucha Market – Company Profiles

    1. Captain Kombucha*

      1. Company Overview

      2. Raw Material Portfolio and Description

      3. Key Highlights

      4. Financial Overview

    2. Notabeer Organic Kombutcha

    3. Carpe Diem

    4. Equinox Kombucha

    5. Yogi Tea

    6. Tealixir

    7. Latta

    8. GT’s Enlightened

    9. Yogi Tea

    10. Kombucha Wonder Drink

  11. Global Kombucha Market – Premium Insights

  12. Global Kombucha Market – DataM

    1. Appendix

    2. About Us and Services

    3. Contact Us

 

List of Tables

Table 1 Global Kombucha Market Value, By Type, 2018,2022 & 2026 ($ Million)

Table 2 Global Kombucha Market Value, By Distribution Channel, 2018,2022 & 2026 ($ Million)

Table 3 Global Kombucha Market Value, By Region, 2018,2022 & 2026 ($ Million)

Table 4 Global Kombucha Market Value, By Type, 2018,2022 & 2026 ($ Million)

Table 5 Global Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 6 Global Kombucha Market Value, By Distribution Channel, 2018,2022 & 2026 ($ Million)

Table 7 Global Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 8 Global Kombucha Market Value, By Region, 2018,2022 & 2026 ($ Million)

Table 9 Global Kombucha Market Value, By Region, 2017-2026 ($ Million)

Table 10 North America Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 11 North America Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 12 North America Kombucha Market Value, By Country, 2017-2026 ($ Million)

Table 13 South America Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 14 South America Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 15 South America Kombucha Market Value, By Country, 2017-2026 ($ Million)

Table 16 Europe Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 17 Europe Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 18 Europe Kombucha Market Value, By Country, 2017-2026 ($ Million)

Table 19 Asia-Pacific Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 20 Asia-Pacific Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 21 Asia-Pacific Kombucha Market Value, By Country, 2017-2026 ($ Million)

Table 22 Middle East & Africa Kombucha Market Value, By Type, 2017-2026 ($ Million)

Table 23 Middle East & Africa Kombucha Market Value, By Distribution Channel, 2017-2026 ($ Million)

Table 24 Captain Kombucha: Overview

Table 25 Captain Kombucha: Product Portfolio

Table 26 Captain Kombucha: Key Developments

Table 27 Notabeer Organic Kombutcha: Overview

Table 28 Notabeer Organic Kombutcha: Product Portfolio

Table 29 Notabeer Organic Kombutcha: Key Developments

Table 30 Carpe Diem: Overview

Table 31 Carpe Diem: Product Portfolio

Table 32 Carpe Diem: Key Developments

Table 33 Equinox Kombucha: Overview

Table 34 Equinox Kombucha: Product Portfolio

Table 35 Equinox Kombucha: Key Developments

Table 36 Yogi Tea: Overview

Table 37 Yogi Tea: Product Portfolio

Table 38 Yogi Tea: Key Developments

Table 39 Tealixir: Overview

Table 40 Tealixir: Product Portfolio

Table 41 Tealixir: Key Developments

Table 42 Latta: Overview

Table 43 Latta: Product Portfolio

Table 44 Latta: Key Developments

Table 45 GT’s Enlightened: Overview

Table 46 GT’s Enlightened: Product Portfolio

Table 47 GT’s Enlightened: Key Developments

Table 48 Yogi Tea: Overview

Table 49 Yogi Tea: Product Portfolio

Table 50 Yogi Tea: Key Developments

Table 51 Kombucha Wonder Drink: Overview

Table 52 Kombucha Wonder Drink: Product Portfolio

Table 53 Kombucha Wonder Drink: Key Developments

List of Figures

Figure 1 Global Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 2 Global Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 3 Global Kombucha Market Share, By Region, 2018 & 2026 (%)

Figure 4 Global Kombucha Market Value, 2017-2026 ($ Million)

Figure 5 Global Kombucha Market Y-o-Y Growth, By Type, 2018-2026 (%)

Figure 6 Regular: Global Kombucha Market Value, 2017-2026 ($ Million)

Figure 7 Flavoured: Global Kombucha Market Value, 2017-2026 ($ Million)

Figure 8 Global Kombucha Market Y-o-Y Growth, By Distribution Channel, 2018-2026 (%)

Figure 9 Online Distribution Channel: Global Kombucha Market Value, 2017-2026 ($ Million)

Figure 10 Offline Distribution Channel: Global Kombucha Market Value, 2017-2026 ($ Million)

Figure 11 Global Kombucha Market Y-o-Y Growth, By Region, 2018-2026 (%)

Figure 12 North America Kombucha Market Value, 2017-2026 ($ Million)

Figure 13 North America Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 14 North America Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 15 North America Kombucha Market Share, By Country, 2018 & 2026 (%)

Figure 16 South America Kombucha Market Value, 2017-2026 ($ Million)

Figure 17 South America Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 18 South America Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 19 South America Kombucha Market Share, By Country, 2018 & 2026 (%)

Figure 20 Europe Kombucha Market Value, 2017-2026 ($ Million)

Figure 21 Europe Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 22 Europe Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 23 Europe Kombucha Market Share, By Country, 2018 & 2026 (%)

Figure 24 Asia-Pacific Kombucha Market Value, 2017-2026 ($ Million)

Figure 25 Asia-Pacific Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 26 Asia-Pacific Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 27 Asia-Pacific Kombucha Market Share, By Country, 2018 & 2026 (%)

Figure 28 Middle East & Africa Kombucha Market Value, 2017-2026 ($ Million)

Figure 29 Middle East & Africa Kombucha Market Share, By Type, 2018 & 2026 (%)

Figure 30 Middle East & Africa Kombucha Market Share, By Distribution Channel, 2018 & 2026 (%)

Figure 31 Captain Kombucha: Financials

Figure 32 Notabeer Organic Kombutcha: Financials

Figure 33 Carpe Diem: Financials

Figure 34 Equinox Kombucha: Financials

Figure 35 Yogi Tea: Financials

Figure 36 Tealixir: Financials

Figure 37 Latta: Financials

Figure 38 GT’s Enlightened: Financials

Figure 39 Yogi Tea: Financials

Figure 40 Kombucha Wonder Drink: Financials

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