Kiwi Fruit Market Size, Share, Industry, Forecast and outlook (2023-2030)

Kiwi Fruit Market Overview

The Global Kiwi Fruit Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.1 billion by 2030 and is expected to grow with a CAGR of 4.8% during the forecast period 2023-2030. The kiwi is a healthy choice of fruit rich in vitamins and antioxidants. The kiwi fruit possesses a wide range of properties to maintain good health, increasing the global kiwi fruit market growth. 

Consumers prefer nutritional products; companies consider this a potential strategy to grow their customers. New products are launching with kiwi fruit as a significant ingredient, increasing the market demand. The emerging new varieties of kiwi fruit are also boosting the kiwi fruit market opportunities. For instance, in October 2022, Hema Fresh, a retail innovation under the Alibaba Group, launched a new kiwifruit variety, ‘Ruiyu’. 

Additionally, some significant businesses supply fresh kiwi fruits with attractive and compostable packaging, attracting customers and increasing consumption. Globally, Zespri joined some of the world’s biggest brands to sign up for the Ellen MacArthur Foundation’s New Plastics Economy Global Commito, creating a circular economy for plastics. To make all packaging 100% reusable, recyclable, or compostable by 2025 was Zespri’s commitment.

Kiwi Fruit Market Dynamics and Trends

The Growing Demand for Kiwi Fruit among Consumers Drives the Kiwi Fruit Market Growth

There is a growing demand for kiwi fruit worldwide, strengthened by consumers’ growing concern for health and wellness. The fruit is witnessing immense demand from global consumers because they are low in sugar and high in fiber. The higher-income groups in all regions are even willing to pay additional amounts to safeguard their health conditions driving them to increase in consumption. 

They are high in vitamin C and dietary fiber. One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% of dietary fiber. The vitamin C content in kiwifruit is twice that of oranges or lemons. This fruit can support heart health, digestive health, and immunity. Thus, the increased benefits of this fruit lead to more kiwi fruit market demand.

Furthermore, the U.S. Food and Drug Administration approved the nutrient content of kiwi fruit as low-fat, saturated fat-free, sodium-free, cholesterol-free, high in fiber, high in vitamin C, a good source of vitamin E, and potassium. The growing awareness of health benefits among the population boosted the kiwi fruit market demand.

New Varieties and Product Launches are Driving the Kiwi Fruit Market Growth

Plant & Food Research and Zespri entered a new joint venture to establish the Kiwifruit Breeding Centre. The center is based in Te Puke, aiming to drive more incredible innovation within kiwifruit breeding, focusing on creating healthier, better tasting, and more sustainability-focused varieties in kiwifruit growing; one such is the introduction of red kiwifruit varieties. The refreshing, raspberry taste of the fruit was successful in market trials, and the first fruit commercial was done in New Zealand in 2020.

The increased application of kiwi fruit in the food and beverage industry also drives the market size. These fruits are used in new products such as candies, jams, ice creams, and sauces. For instance, In March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

Low Shelf Life and Allergies Caused by Kiwi Fruit are Restraining the Market.

Kiwi fruit is climacteric fruit and has a relatively small shelf life. Kiwi that has ripened cannot last for more than four weeks in the refrigerator. High temperatures accelerate the metabolic processes and reduce the shelf life of the fruit. Shallow and selected RH conditions are needed to prolong the shelf life of the fruit for storage and processing, which requires a developed system cost high to maintain requirements. 

Kiwis are delightful fruits, but some people are affected by kiwi allergies. The symptoms can range from mild to severe. Mild symptoms might include itching, tongue, lips, mouth discomfort, and visible skin rash. In extreme allergies, people can have difficulty breathing or other asthma symptoms, abdominal pain, dizziness, and vomiting. According to the National Institute of Health, the overall prevalence of kiwi allergy is about 13.3%.

Kiwi Fruit Market Segmentation Analysis

The global kiwi fruit market is segmented based on type, distribution channel, and region.

In the Global Kiwi Fruit Market, the E-Commerce Segment Holds the Largest Market Share

The global kiwi fruit market has been segmented by distribution channel into supermarkets, specialty retailers, convenience stores, e-commerce, and others. The e-commerce segment held the largest kiwi fruit market share of 38.8% in 2022 in the kiwi fruit market analysis report. The growing health consciousness among people increased the global kiwi fruit market opportunities.

The e-commerce mode of purchase provides many benefits, including convenience, price comparison, affordable options, and exposure to several brands. Many online platforms like BigBasket, Amazon Grocery Store, and others are available, and many are emerging to deliver fresh and quality goods to the doorstep. The attractive discounts, coupons, free shipping, and other offers are making people utilize the opportunity of these convenient platforms in their busy lifestyles.

Kiwi Fruit Market Geographical Share

The Asia-Pacific Region Held the Largest Share of the Global Kiwi Fruit Market.

The global kiwi fruit market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Asia-Pacific kiwi fruit market held the largest market share of 32.6% in 2022 in the kiwi fruit market analysis. The demand for kiwi fruit in the region is driven by the development in consumer awareness regarding the consumption of healthy foods. 

The global kiwi fruit market for the Asia-Pacific region is studied across developing economies such as China, India, Japan, and others. Kiwi fruit originated in China. China dominates the market in production and consumption—the tropical climatic conditions across the country fare the favorite fruit production. China accounted for about 2,230.01 thousand metric tons of production in 2020, according to Food and Agriculture Organization leading the market.

Kiwi Fruit Companies and Competitive Landscape

The major global players in the market include Aongatete Coolstores Limited, Mount Pack and Cool, Auckland Pack and Cool, DMS Progrowers Limited, Punchbowl, Riverlock, Eastpack Limited, Seeka Kiwifruit Industries Limited, Birchwood Packhouse Limited, and Apata Group Limited.

COVID-19 Impact on Kiwi Fruit Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

The unprecedented COVID-19 pandemic in 2020 had a profound effect on the food industry. Covid-19 has had a considerable impact on the phases of the global food supply chain that involve kiwi fruit production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments. 

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food industries as well. The COVID-19 pandemic is upending life, and the food sector is seeing increased trends in various kiwi fruit products. The food businesses are launching innovative programs, including kiwi fruit products, which are readily available and straightforward to consume. 

By Type

• Actinidia deliciosa
• Actinidia arguta
• Actinidia chinensis

By Distribution Channel

• Supermarkets
• Specialty Retailers
• Convenience Stores 
• E-Commerce
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2022, Shaanxi Rural Science and Technology Development Center and Shaanxi Bairui Kiwi Research Institute Co. Ltd cultivated a new kiwi fruit variety, launching on the Hema Fresh retail shelves. 
• In June 2021, the global kiwifruit giant Zespri expanded its presence in 100 cities in China from the current 50. The New Zealand-based company launched its new strategy to support business expansion in China, including enhancing brand awareness, expanding its footprint, and continuously introducing new products, such as a new breed of red kiwifruit, in the local market.
• In October 2021, Plant & Food Research and Zespri entered a new joint venture to establish the Kiwifruit Breeding Centre. The center is based in Te Puke, aiming to drive more incredible innovation within kiwifruit breeding, focusing on creating healthier, better tasting, and more sustainability-focused varieties.

Why Purchase the Report?

• To visualize the global kiwi fruit market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of kiwi fruit market level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Kiwi Fruit Market report would provide approximately 69 tables, 71 figures, and 150 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Global Kiwi Fruit Market is segmented by End User (Supermarkets, Online Stores and Others), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030