The global heating pad market size was worth US$ XX million in 2021 and is estimated to reach US$ XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).
The heating pad delivers fast, gentle and soothing heat therapy for the commonly occurring muscle and joint pain. It comes in varied sizes and fits with muscle groups to provide accelerated and augmented tissue healing and reduce sore muscles affiliated with muscle tension and stress. In a few seconds, it provides the technology, such as fast pain relief. Furthermore, it can be customized with many different heating settings and has voluntary auto-shutoff. Additional features, such as a high-quality controller with a backlit digital screen, provide apparentness and visibility in the dim and dark surroundings.
It has a heat meter that slowly brightens to specify progress as the pad heats up and has a very long cord. Additional features include optional moist heat therapy and spraying the fabric with water for extra penetrating pain relief. The entire heating pad is fully machine washable after disconnecting the controller and the key application of a moist heat pad is a regularly set therapy in today’s medical field. The patient's body responds to moist heat by dilating the blood vessels, which causes an upsurge in the blood movement in the area under treatment.
Furthermore, increased local circulation enhances recovery by flushing away the waste products and bringing new blood cells to the treatment area. Moist heat pads are extremely beneficial in further treating the back pain caused by strain and tension. With moist heat therapy, the exertion of arthritic, muscle and skeletal conditions can be momentarily eased or lessened. The increased blood flow can help relax muscles in spasms and help maintain joint and muscle flexibility.
The demand for the heating pad is driven primarily by lifestyle changes, leading to a lack of exercise, leading to back pain and other body aches. Thus, the growing need for heating pads for smoother heat therapy is a major driving factor for the market's growth in upcoming years.
Integration of advanced technology with traditional heating pads
The integration of new technology, such as infrared technology in heating pads, provides a better user experience as it penetrates more deeply into the skin and provides a better healing effect in less time than traditional heating pads. The effects of infrared healing pads last for a longer period, are very small and can be easily moved from one place to another. For instance, the infrared heating pads, particularly smaller ones, come with carrying handles or cases so they can be taken. Thus, the growing demand for heating pads that are technologically advanced, portable and small in size is the driving factor for the market's growth in upcoming years.
High availability of the low-cost counterfeit product
There is a high availability of counterfeit products, especially in emerging nations like China and India. These products do not have the required quality, which is the foremost reason for their lower price. The increasing availability of low-cost counterfeit products is hampering the market growth during the forecast period.
The outbreak of COVID-19 has had a positive impact on the global heating pad market because of the increasing demand for heating pads to treat infected people suffering severe body pain and muscle pain. Many hospitals have advised the patient to use heating pads to lower chest pain as they suffer from mild respiratory symptoms caused by COVID-19 flu.
Though the supply chain of heating pads is affected by an outbreak of COVID-19, it is temporary and as the lockdown ends, the supply chain will recover and the market will witness a growth rate during the forecast period.
The global heating pad market is segmented into type, application, distribution channel and region. The global heating pad market is segmented into microwavable, water, electric, chemical, infrared and others based on technology. The infrared segment is expected to register the highest CAGR during the forecast period. The increasing adoption of the latest advanced heating pads for back pain treatment is a major driving factor for the segment's growth during the forecast period.
Asia-Pacific is expected to hold the largest heating pad market due to the increasing geriatric population in the region, increasing the demand for heating pads. Additionally, the increasing prevalence of chronic diseases in the region is also a major factor aiding the market's growth during the forecast period.
North America is expected to witness significant growth during the forecast period. It was due to lifestyle problems leading to increasing health concerns and increasing demand for heating pads.
The global heating pad market is highly competitive as the major heating pad manufacturers have a diverse portfolio of heating pads for various applications. Some of the major players contributing to the growth in the segment are Beurer GmbH, BodyMed, Carex, Conair, Drive Medical, Kaz, PureRelief, Sinocare, Sunbeam and Walgreens. The key players adopt several growth strategies such as new product launches, acquisitions, joint ventures and collaborations, contributing to global growth in the industry.
Overview: The company was founded in 1919 and is headquartered in Ulm, Germany. It offers more than 500 different products. The key operating segment includes beauty, medical, well-being, activity and baby care. It offers medical products and specializes in prevention, diagnosis, therapy devices, and massagers. It also provides sensors and heart rate monitors.
Product Portfolio: Beurer heat pads are the heating pads used for various conditions, including soothing heat for relaxation and special heat pads for the back or neck. It is battery-powered for the head pads with magnetic field application.
Key Developments: On 22nd January 2021, the company strengthened the European production facility by receiving the state subsidy as investment support from Hungary. It would enable to strengthen the german brands in Europe and will be producing high-quality products for its clients.
The global heating pad market report would provide an approx.: 61 market data tables, 59 figures and 205 pages.
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