Hass Avocado Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Hass Avocado Market is Segmented By Form (Raw, Processed), By Distribution channel (Retail Store, Online Stores, Specialty Stores), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Hass Avocado Market Overview

Hass Avocado Market is forecasted to reach at a CAGR of 4.56% during the forecast period (2024-2031)

The Hass avocado has a distinctive flavor and a thick, creamy body, making it one of the most delicious avocado varieties. Hass is one of the more recent varieties of avocado. It offers many nutritional advantages, including vitamins C, B5, B6, E, and K, potassium, folate, protein, and healthy fats. According to the USDA, avocado consumption per person in the United States has increased threefold, with Hass avocados accounting for more than 95% of all consumption. Originally from Mexico and Central America, Hass avocados are grown in numerous nations worldwide. The major avocado-producing nations in the world are Mexico, Peru, Chile, California, and Colombia.

Hass Avocado Market Summary

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Hass Avocado Market Dynamics and Trends

Raising awareness of the hass avocado's health benefits fuels the market growth

Avocados are a nutrient-rich food that offers a variety of health advantages, including a lot of vitamins (C, B5, B6, E, and K), potassium, folate, protein, and healthy fats. Avocados are considered a low-carb food since they contain fiber in place of seven of the nine grams of carbohydrates present in a 100-gram serving. Including a hass avocado in the diet can help humans to lose weight and improve gut flora. A rise also influenced the growing demand for Hass avocados in interest in low-carb, plant-based diets like the ketogenic and Paleogenic ways of eating. According to News Medical Lifesciences, in US adults, eating more hass avocados is linked to a lower risk of cardiovascular disease and coronary heart disease. The Hass Avocado Board’s (HAB) published retail recap indicated sales volume during Easter, Cinco De Mayo, and Memorial Day accounted for a combined 133 million units and nearly USD 160 million in retail sales.

On the other hand, avocado has become a popular ingredient in many dishes, including guacamole dip, salads, and sandwiches. It is now available on the menus of many restaurants all over the country, which fuels the market expansion. The humble avocado toast, previously only consumed in Australia and California, has become a popular menu item in many restaurants worldwide. The USDA reports that over the past 20 years, demand for avocados in the US has steadily increased by the widespread health benefits of hass avocados.

Hass Avocado Market Segmentation Analysis

Retail store segment accounted for the highest share in global hass avocado market

Due to the higher demand for Hass avocados through distribution channels, the retail store segment contributed the highest global revenue share in 2021 at more than XX%. Consumers are willing to spend more on fresh, high-quality, safe, and convenient goods due to changing food preferences. Retail outlets significantly impact how fruits and vegetables are displayed, and they diversify their selection of prepared fruit and freshly-cut goods. The supply chain is more effective when offline stores are no longer present.

On the other hand, online channels ensure that the products live up to consumer expectations for quality and freshness. The segment for online channels is anticipated to have the fastest CAGR during the forecast period. The product can be purchased for a reasonable price compared to other offline channels. Such channels may offer a range of extra features like doorstep delivery, coupon advantages, and other promotions. Throughout the forecast period, the segment will also be driven by an increase in app-based sellers and a rise in the demand for delivery services.

Hass Avocado Market Geographical Share

Europe is the dominating region during the forecast period

The Hass variety of avocados is gradually gaining market share in Europe. For the Hass variety, there is room for growth in the European market. Due to their nutritional value and wide range of uses, avocados are in high demand. The most popular variety in the supermarket is Class I Hass avocados. This section's main focus is primarily on the Hass variety, which has low pesticide residues and standard retail requirements with certification. On the other hand, Hass avocado production is dominated in Europe by Peruvian growers in the summer. Hass avocados rule the market in Spain, Chile, Mexico, and Israel during the winter in Europe. Mexico is the leading producer and exporter of Hass avocado. Hass avocados are particularly popular in Europe because of their superior ripening qualities. In Germany, organically grown hass avocados are especially well-liked. The demand for convenience foods is particularly high in end markets that sell ready-to-eat avocados, such as northern Europe. The biggest end markets for Hass avocados are France and the United Kingdom, with the highest per capita consumption in the Netherlands and Scandinavia.

Hass Avocado Market Companies and Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players include Calavo Growers, Inc, Del Rey Avocado Company, West Pak Avocado Inc, Westfaliafruit, Avehass, Mission Produce Inc, JBR Avocados, Propal, Mission Produce, Inc, among others. These key players are actively participating in producing a large amount of hass avocado in the world. For instance, The Hass Avocado Board (HAB) unveiled a brand-new Avocado Growth eToolkit in March 2022. In response to the category's explosive growth over the previous two years, the new e-commerce guide is made to assist avocado marketers and retailers in making the most of their online grocery presence. On the other hand, the Cooperative Service Agreement between the USDA-Animal and Plant Health Inspection Service and APEAM will govern the operation of the agreement, which was signed in 2021 by the Association of Avocado Producers and Packers of Mexico (APEAM), the Association of Producers of Avocado Exporters of Jalisco (APEAJAL), and the National Service of Agri-Food Health, Safety and Quality (SENASICA).

COVID-19 Impact:

Positive impact on the global hass avocado market

Hass avocado market raised during the covid-19 as there are multiple health benefits. Due to their low sugar content, they have a very low glycemic index score, so they wont increase blood sugar levels. It can control appetite, support good gut bacteria, and lower the risk of various illnesses like heart disease, stroke, obesity, type 2 diabetes, and depression, so the demand for hass avocados rose during the pandemic. The demand for Hass avocados is at an all-time high in Europe and the US, following a brief decline at the beginning of the COVID crisis. Due to the increased consumption of avocados as a part of a healthy diet during the pandemic, demand for Hass avocados—the most popular variety—has increased globally. As more people eat at home, the demand for hass avocados has increased.

The global hass avocado market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages