The "Global Grapeseed Oil Market" is predicted to reach at a high CAGR of 4.8% during the forecast period (2022-2029)
Grape seed oil is a by-product obtained in the process of winemaking and is extracted from pressed grape seeds that are left behind after wine is made. Grape seed oil is a rich source of polyunsaturated fatty acids (PUFAs). Grape seed oil typically contains linoleic acid, stearic acid, palmitic acid, oleic acid, palmitoleic acid, and alpha-linolenic acid. Linoleic acid is a major polyunsaturated omega-6 fatty acid found in grape seed oil that is generally used in personal care and cosmetic products owing to its acne reductive, skin-lightening, anti-inflammatory, and moisture retentive properties. The global grape seed oil market is anticipated to grow significantly over the forecast period owing to the increasing demand from various application industries including personal care & cosmetics, food & beverages, and healthcare among others. In addition, growing health consciousness among individuals coupled with rising spending on personal care & cosmetic products especially by the younger population is further expected to augment the demand for grape seed oil over the forecast period.
Source: DataM Intelligence Analysis (2021)
Growing applications of grapeseed oil in various end use industries
Grape seed oil helps in treating conditions such as the dry scalp, and dandruff. Grape seed oil contains high levels of linolenic acid that helps in stimulating hair growth. In addition, it also contains antioxidants such as procyanidin oligomers that also benefit hair growth. In the food application industry, the grape seed oil is used as cooking oil, and for winemaking among others. It helps in controlling the cholesterol levels in the body. Furthermore, the omega-6 fatty acids present in grape seed oil can also help in reducing inflammation thereby preventing chronic diseases such as cancer. Moreover, increasing prevalence of cardiovascular diseases is increasing the growth of the grape seed oil market. Some of the major factors of cardiovascular disease includes unhealthy diet, usage of tobacco, and physical inactivity among others which raises the blood pressure and blood glucose causing overweight and obesity. According to WHO, Four out of 5 cardiovascular deaths are owing to heart attacks and strokes. Moreover, increasing demand for waste management is expected to drive the market growth. Grapeseed’s are waste for wine manufacturers, either sold to grapeseed oil manufacturers or thrown away in landfills. Manufacturers of grapeseed oil recycle the grape waste and produce grapeseed oil used in cosmetics, pharmaceuticals and others. Increasing garbage in its landfills is creating a massive problem for environment. It increases soil pollution, affects agriculture and pollutes the crop, which spreads diseases and affects human population. Waste management is beneficial for environment; garbage reduction improves soil and reduces nasty smell of landfills. Low garbage collection leads to a healthy environment and hence grapeseed oil production is rising.
On the other hand, grapeseed oil production is dependent on grape production. Due to environmental changes, pests, and high use of chemicals, grape production can be affected, further affecting grapeseed oil manufacturing. Due to the low production of grapeseed oil, supply chains are affected, and the shortage of oil increases the price and demand is not fulfilled, which restrains the market of grapeseed oil.
Personal care & cosmetics segment held the major share of the market in terms of revenue
On the basis of application, the grape seed oil market has been segmented into food & beverage, personal care & cosmetics, healthcare, and others. Grape seed oil is prominently used in the personal care & cosmetic products such as skincare products, anti-aging products, hair care products, skin tones, moisturizers, creams, massage & bath oils, and sunscreen lotions among others. Grape seed oil helps in moisturizing the skin, reduction in the appearance of scars, wrinkles, and age spots, as well as it nourishes, tightens, and repairs skin. Increasing investments in the research & development, increasing availability of natural ingredients for enhancing the properties of the skincare, and increasing product innovations in the herbal extracts are increasing the growth of the segment.
On the basis of the extraction process, the grape seed oil market has been segmented into mechanical, chemical, and others. Mechanical segment held the largest share in the grape seed oil market in 2020 and is estimated to grow at a CAGR XX% during the forecast period 2021-2028. This is attributed to the fact that it requires less energy consumption as compared to other techniques of extraction. Using cold press methods at low temperature, high quality oil is obtained without any addition of additives and solvents. Mechanical extraction does not involve any chemical reactions and makes the process easy to use. It is environment friendly and excludes the usage of hexane and air pollutant. The grape seed oil production requires less investments and so it is simple and ecological.
North America is expected to dominate the global grapeseed oil market during the forecast period
By geography, North America is the largest market for grapeseed oil holding approximately XX% of the global sales value. Consumers increasingly prefer organic, non-GMO and sustainable food products owing to rising concerns regarding food safety. Grapeseed oil is eco-friendly in nature as it is extracted from the seeds of grapes which would otherwise be discarded.
There are various environmental concerns associated with conventional agriculture such as soil erosion, water problems, GMO, and pesticide contamination. Grapeseed oil is commonly produced from certified organic black wine grapes without the use of solvents or chemical processing, which is projected to fuel the regional market share. On the other hand, Asia Pacific is estimated to grow at a higher CAGR during the forecast period 2021-2028 owing to the increasing ability of the grape seed oil to enhance the health, lowering the cholesterol levels in the body, and proper health functioning. Increasing usage of the grape seed oil in reducing blood pressure, enhancing bone strength, and increasing awareness towards the lifestyle disorders is increasing the growth of the market in this region.
Source: DataM Intelligence Analysis (2021)
The global grapeseed oil market is fragmented, and key players include Mediaco Vrac, Tampieri Group, Oleificio Salvadori, Olitalia and Pietro Coricelli, etc. Major market players cater their grapeseed oil products to a wide range of application industries such as healthcare, cosmetic, food and beverages. Thereby, in order to strengthen their market position, manufactures are engaged in product development, mergers, acquisition and other related activities. For instance, On 26th September 2019, Olitalia has invested in research and development and strategically invested in communication strategy involving publicity campaigns dedicated to target consumers in order to increase brand awareness.
COVID-19 Impact: Pandemic had a negative impact on the global grapeseed oil market
The grapeseed oil demand decreased significantly in 2020-21 due to lowered demand for cosmetics both in mass market and professional segments across the globe. Also, the supply chain disruptions due to lockdowns led to unavailability of products in stores. The cosmetic industry highly relied on online shopping during lockdown. However, a rising inclination towards sustainable, plant-based cosmetics, trends like nutricosmetics and growing demand for foods with immunity-boosting ingredients is anticipated to drive demand for grapeseed oil
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