Fortified Rice Market Size
Fortified Rice Market size reached US$ 21.12 billion in 2024 and is expected to reach US$ 33.28 billion by 2032, growing with a CAGR of 5.85% during the forecast period 2025-2032.
Fortified rice is increasingly utilized in food aid and humanitarian programs, particularly in regions affected by food insecurity, which broadens the market’s scope and social impact. With fortified rice falling into the functional foods category, its popularity aligns with the broader trend towards food products that offer health benefits, driving market interest among health-conscious consumers.
To ensure consistency, the market is witnessing stricter quality control measures, aligning fortified rice with established safety and nutritional standards. The market is seeing an increase in fortified rice varieties with diverse flavor profiles and added nutrients to cater to different consumer tastes and health needs. Companies are innovating with targeted nutrients to address specific health issues like anemia or vitamin deficiencies, diversifying the market’s product offerings.
For instance, on June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region’s food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.
Fortified Rice Market Trend
A distinct trend in 2024 is the institutional adoption of fortified rice rather than pure commercial retail uptake. Countries are prioritizing iron, folic acid, and vitamin B12 fortification to reduce anemia and birth defects. In India alone, fortified rice now forms part of Anganwadi and Mid-Day Meal schemes, creating a high-volume channel independent of consumer purchasing power. This institutional demand ensures consistent year-round offtake, stabilizing production for fortified rice millers and integrators.
For more details on this report – Request for Sample
Market Scope
| Metrics | Details |
| By Micronutrients | Minerals, Vitamins, Others |
| By Technology | Drying, Extrusion, Coating Technology & Encapsulation |
| By Distribution Channel | Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others |
| By End-User | Commercial, Residential |
| By Region | North America, South America, Europe, Asia-Pacific and Middle East and Africa |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Fortified Rice Market Dynamics
Prevalence of Anemia and Micronutrient Deficiencies
The prevalence of anemia and micronutrient deficiencies is a significant driver for the global fortified rice market, as these health issues heighten the demand for nutrient-enhanced food solutions. Anemia, often caused by iron deficiency, along with shortages of essential nutrients like vitamin A, folic acid and zinc, affects a large portion of the global population, particularly in regions where rice is a staple food. This rising health concern propels the fortified rice market, as countries and health organizations look to address these deficiencies through affordable, widely consumed food products.
According to the World Health Organization, anemia represents a critical public health challenge, predominantly impacting young children, pregnant and postpartum women, as well as menstruating adolescent girls and women. The burden of anemia is most severe in low- and lower-middle-income countries, with the highest prevalence among populations in rural areas, economically disadvantaged households and individuals without formal education. Worldwide, approximately 40% of children aged 6–59 months, 37% of pregnant women and 30% of women aged 15–49 are estimated to be affected by anemia.
Fortified rice provides an effective solution within the market by incorporating essential micronutrients directly into a daily staple, making it a convenient source of added nutrition. Consequently, the market benefits from increasing government mandates, public health initiatives and collaborations with NGOs to improve access to fortified rice, especially in vulnerable and developing regions.
Inadequate Research on Long-Term Benefits
A lack of conclusive, long-term research on the health benefits of fortified rice can lead to low consumer awareness and hesitation in adopting these products. The fortified rice market relies on evidence to promote its potential health advantages, but without robust data, it struggles to convince consumers of its long-term efficacy. Consumers increasingly seek well-researched, scientifically validated products. The fortified rice market faces trust issues, as skepticism grows around health claims unsupported by strong, long-term studies.
Inadequate research can deter investments from both the public and private sectors, as stakeholders prefer market sectors backed by comprehensive research. Without strong evidence, the fortified rice market finds it challenging to secure the funding needed to drive innovation and scale production. Regulatory bodies increasingly require scientifically backed evidence of health benefits to approve and support the sale of fortified foods. The fortified rice market encounters compliance obstacles without sufficient research, limiting the market growth.
Fortified Rice Market Segment Analysis
The global fortified rice market is segmented based on micronutrients, technology, distribution channel, end-user and region.
Minerals Segment Driving Fortified Rice Market
The minerals segment holds the largest share of the global fortified rice market. Addressing mineral deficiencies, particularly in regions prone to iron and zinc deficiency, is a significant driver within the market. Governments and organizations are promoting mineral-enriched fortified rice as a cost-effective solution to combat malnutrition, which positions the minerals segment at the forefront of the market.
For instance, on October 9, 2024, the Union Cabinet, led by the Prime Minister of India, approved the extension of free fortified rice distribution under various welfare programs from July 2024 through December 2028. Union Minister announced that the rice fortification initiative will continue as a centrally funded project to ensure comprehensive nutritional security across the country. This initiative aims to combat anemia and address deficiencies in essential micronutrients.
Growing awareness around bone health, immunity and anemia prevention is fueling demand for mineral-fortified rice products in the market. As consumers become more knowledgeable about the health benefits of essential minerals, the preference for mineral-enriched products in the fortified rice market continues to rise. Improved technologies in rice fortification are allowing manufacturers to better integrate minerals without altering the taste or texture of rice, expanding the appeal and reach of mineral-fortified rice in the market.
Fortified Rice Market Geographical Share
Demand for Fortified Rice in Asia-Pacific
Asia-Pacific remains the center of fortified rice initiatives in 2024, with governments increasingly adopting rice fortification as a strategy to combat malnutrition. The Food and Agriculture Organization (FAO) confirms that rice continues to provide 50–80% of daily caloric intake for much of Asia. By 2025, rice consumption is projected to exceed 700 million tonnes, compared to 524 million tonnes in the base year. This surge is driven by population growth and rapid urbanization, where fortified rice offers an effective way to deliver essential micronutrients to densely populated areas.
In India, the fortified rice program has expanded significantly under the Government’s Central Sector initiative. As of 2024, over 400 million beneficiaries receive fortified rice through schemes like the Public Distribution System (PDS), PM-POSHAN, and Integrated Child Development Services. The Cabinet Committee on Economic Affairs approved this rollout with a dedicated funding of approximately US$ 512 million (INR 4,269.76 crore). The initiative aims to reduce anemia and micronutrient deficiencies across vulnerable populations and is backed by the Food Corporation of India and quality assurance from FSSAI-accredited labs.
Sustainability Analysis
India’s fortified rice initiative, extended until December 2028, reflects a robust sustainability effort with a government allocation of approximately US$ 2.05 billion (INR 17,082 crore). As of March 2024, the program achieved nationwide rollout through key welfare schemes like PM-POSHAN and the Public Distribution System, directly addressing critical micronutrient deficiencies—such as anemia, which affects 57% of women and 58% of children (NFHS-5).
The fortified rice push has catalyzed industrial capacity, with over 925 kernel manufacturers and nearly 21,000 rice mills equipped with blending units. Moreover, 57 FSSAI-accredited labs are now operational for fortified rice quality testing—ensuring consistent standards across states. This initiative not only supports long-term nutritional security but also fosters a scalable and sustainable agri-processing ecosystem aligned with national health goals.
Fortified Rice Market Major Players
The major global players in the market include LT Foods, Cargill Incorporated, BASF SE, DSM, Oliria Foods & Beverages Limited, Sarwafood, Relishum Foods LLP, Shivshakti International, Christy Friedgram Industry and Balaji Rice Industries Private Limited.
Key Developments
On June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region’s food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.
On January 31, 2023, Panchamrutha launched South India’s first fortified rice, aiming to promote a healthier lifestyle. This unique fortified rice is enriched by blending fortified rice kernels with regular rice, enhancing its nutritional value to support daily dietary needs.
On October 22, 2024, the Government of Senegal, in partnership with the United Nations World Food Programme (WFP), initiated a fortified rice distribution program for schools aimed at enhancing nutrition in school meals. This initiative seeks to combat micronutrient deficiencies, improve the health and well-being of children and support quality education across Senegal.
Why Choose DataM?
Data-Driven Insights: Dive into detailed analyses with granular insights such as pricing, market shares and value chain evaluations, enriched by interviews with industry leaders and disruptors.
Post-Purchase Support and Expert Analyst Consultations: As a valued client, gain direct access to our expert analysts for personalized advice and strategic guidance, tailored to your specific needs and challenges.
White Papers and Case Studies: Benefit quarterly from our in-depth studies related to your purchased titles, tailored to refine your operational and marketing strategies for maximum impact.
Annual Updates on Purchased Reports: As an existing customer, enjoy the privilege of annual updates to your reports, ensuring you stay abreast of the latest market insights and technological advancements. Terms and conditions apply.
Specialized Focus on Emerging Markets: DataM differentiates itself by delivering in-depth, specialized insights specifically for emerging markets, rather than offering generalized geographic overviews. This approach equips our clients with a nuanced understanding and actionable intelligence that are essential for navigating and succeeding in high-growth regions.
Value of DataM Reports: Our reports offer specialized insights tailored to the latest trends and specific business inquiries. This personalized approach provides a deeper, strategic perspective, ensuring you receive the precise information necessary to make informed decisions. These insights complement and go beyond what is typically available in generic databases.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies
