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Fortified Rice Market Size, Share Analysis, Growth Trends and Forecast 2025-2032

Fortified Rice Market is segmented By Micronutrients (Minerals, Vitamins, Others), By Technology (Drying, Extrusion, Coating Technology & Encapsulation, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others), By End-User (Commercial, Residential) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa)

Published: May 2025 || SKU: FB8738
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Fortified Rice Market Size

Fortified Rice Market size reached US$ 21.12 billion in 2024 and is expected to reach US$ 33.28 billion by 2032, growing with a CAGR of 5.85% during the forecast period 2025-2032. 

Fortified rice is increasingly utilized in food aid and humanitarian programs, particularly in regions affected by food insecurity, which broadens the market’s scope and social impact. With fortified rice falling into the functional foods category, its popularity aligns with the broader trend towards food products that offer health benefits, driving market interest among health-conscious consumers.

To ensure consistency, the market is witnessing stricter quality control measures, aligning fortified rice with established safety and nutritional standards. The market is seeing an increase in fortified rice varieties with diverse flavor profiles and added nutrients to cater to different consumer tastes and health needs. Companies are innovating with targeted nutrients to address specific health issues like anemia or vitamin deficiencies, diversifying the market’s product offerings.

For instance, on June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region’s food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.

Fortified Rice Market Trend

A distinct trend in 2024 is the institutional adoption of fortified rice rather than pure commercial retail uptake. Countries are prioritizing iron, folic acid, and vitamin B12 fortification to reduce anemia and birth defects. In India alone, fortified rice now forms part of Anganwadi and Mid-Day Meal schemes, creating a high-volume channel independent of consumer purchasing power. This institutional demand ensures consistent year-round offtake, stabilizing production for fortified rice millers and integrators.

Fortified Rice Market 2023-2032

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Market Scope

 

Metrics

Details

 

By Micronutrients

Minerals, Vitamins, Others

 

By Technology

Drying, Extrusion, Coating Technology & Encapsulation

 

By Distribution Channel

Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others

 

By End-User

Commercial, Residential

 

By Region

North America, South America, Europe, Asia-Pacific and Middle East and Africa

 

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth

Fortified Rice Market Dynamics

Prevalence of Anemia and Micronutrient Deficiencies

The prevalence of anemia and micronutrient deficiencies is a significant driver for the global fortified rice market, as these health issues heighten the demand for nutrient-enhanced food solutions. Anemia, often caused by iron deficiency, along with shortages of essential nutrients like vitamin A, folic acid and zinc, affects a large portion of the global population, particularly in regions where rice is a staple food. This rising health concern propels the fortified rice market, as countries and health organizations look to address these deficiencies through affordable, widely consumed food products.

According to the World Health Organization, anemia represents a critical public health challenge, predominantly impacting young children, pregnant and postpartum women, as well as menstruating adolescent girls and women. The burden of anemia is most severe in low- and lower-middle-income countries, with the highest prevalence among populations in rural areas, economically disadvantaged households and individuals without formal education. Worldwide, approximately 40% of children aged 6–59 months, 37% of pregnant women and 30% of women aged 15–49 are estimated to be affected by anemia.

Fortified rice provides an effective solution within the market by incorporating essential micronutrients directly into a daily staple, making it a convenient source of added nutrition. Consequently, the market benefits from increasing government mandates, public health initiatives and collaborations with NGOs to improve access to fortified rice, especially in vulnerable and developing regions. 

Inadequate Research on Long-Term Benefits

A lack of conclusive, long-term research on the health benefits of fortified rice can lead to low consumer awareness and hesitation in adopting these products. The fortified rice market relies on evidence to promote its potential health advantages, but without robust data, it struggles to convince consumers of its long-term efficacy. Consumers increasingly seek well-researched, scientifically validated products. The fortified rice market faces trust issues, as skepticism grows around health claims unsupported by strong, long-term studies.

Inadequate research can deter investments from both the public and private sectors, as stakeholders prefer market sectors backed by comprehensive research. Without strong evidence, the fortified rice market finds it challenging to secure the funding needed to drive innovation and scale production. Regulatory bodies increasingly require scientifically backed evidence of health benefits to approve and support the sale of fortified foods. The fortified rice market encounters compliance obstacles without sufficient research, limiting the market growth.

Fortified Rice Market Segment Analysis        

The global fortified rice market is segmented based on micronutrients, technology, distribution channel, end-user and region.

Fortified Rice Market, By Micronutrients

Minerals Segment Driving Fortified Rice Market

The minerals segment holds the largest share of the global fortified rice market. Addressing mineral deficiencies, particularly in regions prone to iron and zinc deficiency, is a significant driver within the market. Governments and organizations are promoting mineral-enriched fortified rice as a cost-effective solution to combat malnutrition, which positions the minerals segment at the forefront of the market.

For instance, on October 9, 2024, the Union Cabinet, led by the Prime Minister of India, approved the extension of free fortified rice distribution under various welfare programs from July 2024 through December 2028. Union Minister announced that the rice fortification initiative will continue as a centrally funded project to ensure comprehensive nutritional security across the country. This initiative aims to combat anemia and address deficiencies in essential micronutrients.

Growing awareness around bone health, immunity and anemia prevention is fueling demand for mineral-fortified rice products in the market. As consumers become more knowledgeable about the health benefits of essential minerals, the preference for mineral-enriched products in the fortified rice market continues to rise. Improved technologies in rice fortification are allowing manufacturers to better integrate minerals without altering the taste or texture of rice, expanding the appeal and reach of mineral-fortified rice in the market.

Fortified Rice Market Geographical Share

Demand for Fortified Rice in Asia-Pacific

Asia-Pacific remains the center of fortified rice initiatives in 2024, with governments increasingly adopting rice fortification as a strategy to combat malnutrition. The Food and Agriculture Organization (FAO) confirms that rice continues to provide 50–80% of daily caloric intake for much of Asia. By 2025, rice consumption is projected to exceed 700 million tonnes, compared to 524 million tonnes in the base year. This surge is driven by population growth and rapid urbanization, where fortified rice offers an effective way to deliver essential micronutrients to densely populated areas.

In India, the fortified rice program has expanded significantly under the Government’s Central Sector initiative. As of 2024, over 400 million beneficiaries receive fortified rice through schemes like the Public Distribution System (PDS), PM-POSHAN, and Integrated Child Development Services. The Cabinet Committee on Economic Affairs approved this rollout with a dedicated funding of approximately US$ 512 million (INR 4,269.76 crore). The initiative aims to reduce anemia and micronutrient deficiencies across vulnerable populations and is backed by the Food Corporation of India and quality assurance from FSSAI-accredited labs.

Sustainability Analysis

India’s fortified rice initiative, extended until December 2028, reflects a robust sustainability effort with a government allocation of approximately US$ 2.05 billion (INR 17,082 crore). As of March 2024, the program achieved nationwide rollout through key welfare schemes like PM-POSHAN and the Public Distribution System, directly addressing critical micronutrient deficiencies—such as anemia, which affects 57% of women and 58% of children (NFHS-5). 

The fortified rice push has catalyzed industrial capacity, with over 925 kernel manufacturers and nearly 21,000 rice mills equipped with blending units. Moreover, 57 FSSAI-accredited labs are now operational for fortified rice quality testing—ensuring consistent standards across states. This initiative not only supports long-term nutritional security but also fosters a scalable and sustainable agri-processing ecosystem aligned with national health goals.

Fortified Rice Market Major Players

The major global players in the market include LT Foods, Cargill Incorporated, BASF SE, DSM, Oliria Foods & Beverages Limited, Sarwafood, Relishum Foods LLP, Shivshakti International, Christy Friedgram Industry and Balaji Rice Industries Private Limited.

Fortified Rice Market Company Share Analysis

Key Developments

  • On June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region’s food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.

  • On January 31, 2023, Panchamrutha launched South India’s first fortified rice, aiming to promote a healthier lifestyle. This unique fortified rice is enriched by blending fortified rice kernels with regular rice, enhancing its nutritional value to support daily dietary needs.

  • On October 22, 2024, the Government of Senegal, in partnership with the United Nations World Food Programme (WFP), initiated a fortified rice distribution program for schools aimed at enhancing nutrition in school meals. This initiative seeks to combat micronutrient deficiencies, improve the health and well-being of children and support quality education across Senegal.

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Target Audience 2024

  • Manufacturers/ Buyers

  • Industry Investors/Investment Bankers

  • Research Professionals

  • Emerging Companies

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FAQ’s

  • Fortified Rice Market size reached US$ 21.12 billion in 2024 and is expected to reach US$ 33.28 billion by 2032

  • Key players are LT Foods, Cargill Incorporated, BASF SE, DSM, Oliria Foods & Beverages Limited, Sarwafood, Relishum Foods LLP, Shivshakti International, Christy Friedgram Industry and Balaji Rice Industries Private Limited.
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