Red Rice Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Red Rice Market is segmented By Type (Rakthashali, Thai Red Cargo Rice, Bhutanese Red Rice, Camargue Red Rice, Matta Rice, Ulikan, Others), By Nature (Conventional, Organic), By Distribution Channel (Supermarket/Hypermarket, Municipal Corporation stores, Specialty Stores, Others), By End-User (Food & Beverage Industry, Cosmetics Industry, Nutraceuticals Industry, Healthcare Industry, Domestic, Other), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Red Rice Market Overview

Global Red Rice Market reached US$ 3.2 billion in 2022 and is expected to reach US$ 4.0 billion by 2030, growing with a CAGR of 3.1% during the forecast period 2023-2030.

Increasing awareness of the health benefits of red rice, which is often considered a whole grain, gluten-free, and rich in antioxidants, is driving consumer demand. Many individuals are seeking healthier dietary choices, leading to the adoption of red rice in various cuisines and expanding market presence globally.

The increasing prevalence of gluten sensitivities and celiac disease led to a growing demand for gluten-free grains, including red rice. According to the National Institutes of Health,  approximately 2 million cases in the United States alone have celiac disease Red rice's natural gluten-free nature made it a preferred choice among individuals with dietary restrictions.

Asia-Pacific's dominance in the red rice market is driven by its cultural significance as a dietary staple and robust production in countries like India and Thailand. According to FAO, Asia accounts for 90% of global rice production and consumption, with India and China emerging as the top two rice producers in 2020, yielding 177.6 million and 211.4 million metric tonnes, respectively.

Red Rice Market Scope

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Red Rice Market Dynamics and Trends

Increasing Awareness of Health Benefits

As consumer health consciousness grows, there is a heightened demand for nutritionally beneficial foods. Red rice, abundant in dietary fiber, vitamins, minerals, and antioxidants, stands out as an appealing option for individuals striving to enhance their diets 100 grams of red rice contains  11.10 grams of fiber, 8.89 grams of protein, 3.33 grams of fats, 156 mg of potassium, 67 mg of sodium, 30 mg of zinc, etc.

Red rice has a lower glycemic index in comparison to white rice.  Red rice has a lower glycemic index (GI) of approximately 55, in contrast to white rice's GI of 72. Hence, red rice has a gentler and more stable effect on blood sugar levels. This attribute is especially significant for individuals managing diabetes or seeking blood sugar control. Consequently, the demand for red rice is rising among those who prioritize healthier dietary choices due to its potential to support blood sugar management.

Rising Preference for Whole Grains

Whole grains like red rice retain their bran and germ layers, which are rich in essential nutrients such as fiber, vitamins, minerals, and antioxidants. Consumers are increasingly seeking nutrient-dense foods, and red rice fits this criterion and leads in rise its cultivation. In December 2020, in India, the Himachal Pradesh government set a goal to cultivate 4,000 hectares of land for red rice in order to offer the "on the verge of extinction" crop a second chance.

Red rice, packed with dietary fiber, promotes digestive health, satiety, and effective weight management, aligning with the health-conscious choices of consumers. Moreover, its whole grain nature is linked to a decreased risk of heart disease, due to the fiber and phytonutrients it contains, which contribute to cholesterol reduction and support cardiovascular health.

Taste and Texture

Many consumers have grown up with and are accustomed to the taste and texture of white rice. Red rice has a distinct nuttier flavor and a slightly chewier texture, which can be less familiar and less appealing to those used to the milder taste and softer texture of white rice. Some may find red rice less palatable due to these unique characteristics, despite its nutritional benefits. This perception can deter them from choosing red rice over white rice.

Red rice faces competition from other whole grains like quinoa, brown rice, and barley. Consumers have a wide range of healthy grain options to choose from, which can limit red rice's market share. Red rice's longer cooking times and unfamiliar preparation methods compared to white rice can be inconvenient and off-putting for consumers not accustomed to these differences, potentially impacting its market growth.

Red Rice Market Segment Analysis

The global red rice market is segmented based on type, nature, distribution channel, End-User and region.

Numerous Health Benefits of Rakthashali Rice

Rakthashali Rice offers numerous health benefits, particularly for women with anemia, as it supports blood cell production and stability. It's rich in essential nutrients and vitamins, promoting overall well-being and a stronger immune system. This rice variety aids metabolism and weight loss, making it a favorable choice for those on diets. Additionally, it enhances stamina and immunity.

Rakthashali Rice can reduce the risk of cancer, anemia, and diabetes due to certain beneficial elements. Moreover, it aids in relieving constipation naturally and contributes to healthy, radiant skin. In summary, Rakthashali Rice is a versatile and nutritious grain that can positively impact various aspects of one's health and drive its market expansion In February 2022, in India, Agriculture Minister P. Prasad announced that steps will be taken to encourage upland rice farming in the area as he officially opened the harvest of Rakthashali, Jaya, and Basmati rice varieties grown on an experimental basis in Kanjikuzhy grama panchayat.

Global Red Rice Market Geographical Share

Asia-Pacific’s Growing Rice Production

Red rice is deeply embedded in the culinary traditions of many Asian countries, including India, China, Indonesia, and Thailand. It is a staple food in these regions, which drives high consumption. The sheer size of the consumer base contributes to the high demand for red rice. In India, the third advance estimate from the agriculture ministry states that 110.032 million tonnes of kharif rice were produced in FY23.

Red rice is commonly seen as a healthier option compared to white rice due to its elevated fiber content and lower glycemic index.  Health-conscious consumers in the region may opt for red rice, boosting its market share. Red rice has gained popularity in Western countries as part of the growing interest in diverse and international cuisines. This trend has expanded the market for red rice beyond Asia.

Red Rice Market Companies

The major global players include Mars Inc., Ceylon Pure, Riviana Foods Inc., Urmatt Ltd., Lotus Foods Inc., Woodland Foods, Fabrar Liberia, Inc., Nature Rice, Lundberg and NATURELAND ORGANICS

COVID-19 Impact on Red Rice Market

The pandemic disrupted global supply chains, including the agricultural sector. Lockdowns, restrictions on movement, and labor shortages in some regions could have affected the production, distribution, and availability of red rice. International trade was impacted by COVID-19, which could have affected the export and import of red rice. Export restrictions and logistical issues could have disrupted the flow of red rice between countries.

Economic challenges, including job losses and reduced income, could have influenced consumer choices. Red rice, which is often considered a cost-effective and nutritious option, may have gained popularity. With lockdowns and social distancing measures in place, e-commerce and direct-to-consumer sales channels for food products saw increased adoption. Red rice suppliers and producers may have adapted to reach consumers through these channels.

Russia- Ukraine War Impact

The conflict disrupts transportation routes and leads to supply chain disruptions. Any changes in trade relations between Russia, Ukraine, and countries that export or import red rice could affect the flow of this specialty rice variety. Trade restrictions or changes in tariffs could influence the availability and price of red rice in certain markets.

While red rice is not as widely traded as white rice, it is still susceptible to price fluctuations in the global rice market Any disruptions caused by geopolitical factors may lead to increased price volatility of red rice.

Key Developments

• In November 2022, Saudi Agricultural and Livestock Investment Company (SALIC), a fully-owned subsidiary of the Public Investment Fund (PIF) of the Kingdom of Saudi Arabia, acquired a 9.22% share in LT Foods 390 crore for a. According to SALIC's documents, this will allow it to get more exposure to the specialty rice market and secure bigger shipments of specialty basmati rice for Saudi Arabia.
• In October 2022, Organic India, a producer of organic foods introduced new products to its organic line-up which includes organic basmati rice, red rice, black rice, etc.

Why Purchase the Report?

• To visualize the global red rice market segmentation based on type, nature, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of red rice market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global Red Rice market report would provide approximately 69 tables, 74 figures and 183 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies