Face Masks Market Insights, Trends & Growth Outlook 2022-2029

SKU: DMFMCG1981 | Last Updated On: Jul 29 2022 | Available Formats

> Global Face Masks Market Expected to reach at a high CAGR of 24.6% by 2029 | DataM Intelligence

Global Face Masks Market is segmented By Product type (Cream Masks, Clay Masks, Gel Masks, Sheet Masks, Exfoliating Masks, Thermal Masks, Peel-Off Masks), By Distribution Channels (Online Distribution Channels, Offline Distribution Channels), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The Global "Face Masks Market" is expected to grow at a high CAGR of 24.6% during the forecasting period (2022-2029).

Increasing awareness related to the benefits of face masks worldwide will grow the market for Face Masks in the forecast period.

Face masks are a category of skincare products used to treat specific skin conditions such as removal of excess oil and skin hydration. Facial masks offer an excellent way to pull out impurities which leads to clear and smooth skin. Face masks are chiefly used for brightening, hydration and deep cleansing of the facial skin. Using natural ingredients such as extracting the active ingredients of plants and applied in the form of cream, clay, peel-off, warm oil, the sheet mask has made face masks more desirable amongst the millennials, as consumers are looking for more natural products rather the products with more chemicals.

The report covers all the major trends and drivers playing a key role in the growth of the Face Masks market. Face Masks market segmented by Product Type, Distribution Channel, and Region.

Market Dynamics

The global Face Masks Market is primarily driven by the growing awareness of face mask benefits, and increased internet penetration in developing countries such as China face mask benefits. This has enabled huge market potentials for e-comm businesses. These E-commerce businesses provide convenience and ease for shopping to consumers who want personal care products such as Face Masks through online shopping portals.

Moreover, the other factor that is boosting the Face Masks is the increasing disposable income of the people all around the world and growing concerns on looks and appearances. Moreover, the number of people visiting the salons in countries such as the US, China, India is rising and is expected to grow tremendously over the forecast period.

However, Government Regulation on manufacturing and labelling of the products is hampering the growth of Face masks Products.

Segment Analysis

By Type, the global Face Masks Marksegmented into Cream MasksGel Masks, products' growths, Exfoliating Masks, Thermal Masks, Peel-Off Masks, and Others. Sheet Masks dominates in the product segment due to ease of application, skin-friendly and great results. However, the growing inclination of people towards using products with natural ingredients will boost the demand for cream masks and clay masks. It is expected that Cream Mask will grow at a CAGR of ~XX% during the forecast period.

By distribution channel, the global Face Mask Market segmented into online and offline distribution channels. Offline distribution channels include Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while online distribution channels include distribution through e-commerce platforms. Offline distribution Channel dominates the distribution channel segment due to the rise in the hypermarket and supermarket culture worldwide. However, the growing e-commerce online distribution channel market will grow high higher CAGR for the forecast period.

Geographical Analysis

By geography, the global Face Masks Market segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).

APAC holds the largest market share for Face Masks Market, a due large number of populations becoming aware of skincare coupled with an increase in disposable income. People for such premium products drive the market for the face masks market for the forecast period. China, Korea and India are holding a significant market for Face Masks in the region.

North America is after APAC in terms of market share for Face Masks. Increased awareness for skincare has led to rising demand for the Face Masks Market, and people are adopting a more sophisticated skincare routine. They are motivated to try new products with top-notch ingredients.

Europe has the significant market share for the face masks due to the rise in the supermarket and hypermarket culture backed by a rise in disposable income of people will be the major drivers for face masks product market in the region. Investment and development in Eastern Europe are constantly growing. Poland is entering its third decade of dynamic growth with new overseas retailers and luxury brands entering the market with thirty new global brands set up operations in the country last few years. There is a retail boom in Russia as 63 new complexes in 40 Russian cities have been completed. There is a positive attitude in Western Europe of investment in outdated shopping centers to allow retailers to expand locally.

Competitive Analysis

Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Face Masks Market is a fragmented market with various global and regional players in the market. The major players include Avon, Boots, Clearasil, Clinique, and Decleor. Other key players in the market include Estee Lauder, Garnier, L'Oreal, Neutrogena, Simple, Soap & Glory, St.Ives, Superdrug, The Body Shop, and 7th Heaven (Montagne Jeunesse).

In July 2019, Mediheal, Korea's #1 sheet mask brand1, today officially launched in the US with beauty expert Daniel Martin as Brand Ambassador. Available in more than 30 countries, Mediheal's sold over 1.6 billion sheet masks since its 20091 founding. Renowned for its signature N.M.F. mask and innovative two-step sheet mask model, the brand is celebrated for offering premium quality, highly-effective products at affordable prices. While Mediheal quietly launched on MedihealUS.com last month, its success in Korea has also attracted major US retailers. Mediheal launched on Walgreens.com, select Walgreens stores and is expected to roll out in 1,200 more by November. Mediheal is also available through SokoGlam.com and an official branded store on Amazon.com.

In March 2019, Rodan and Fields Are Launching New Masks, and Damn, Soothe, for calming sensitive skin; Unblemish, for treating adult acne; Redefine, for diminishing the appearance of fine lines and pores; and Reverse, for brightening and evening tone. In September 2018, the new caffeinated and chocolatey facial peel-off mask by Callyssee Cosmetics has just hit the market. The caffeinated beauty products retailer has been working on new formulations that are guaranteed to get your skin glowing and addicted to Callyssee. The new Chocolatey Peel Off Mask has been formulated to smell like rich chocolate and deep clean without damaging even the most sensitive skin.         


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