Extruded Snacks Market Size
Extruded Snacks Market reached US$ 61.45 billion in 2024 and is expected to reach US$ 90.65 billion by 2032, growing with a CAGR of 6.01% during the forecast period 2025-2032.
The extruded snacks market is experiencing steady global growth, driven by increasing demand for convenient, ready-to-eat foods and healthier snacking options. Consumers are seeking snacks with high nutritional value, including those fortified with protein, fiber, or functional ingredients. Innovations in flavors, shapes, and textures are attracting a wider demographic, including children and health-conscious adults. Clean-label and gluten-free extruded snacks are also gaining popularity due to rising health awareness. Expanding retail channels, including e-commerce and convenience stores, are further boosting market accessibility.
Extruded Snacks Market Trend
Consumers are increasingly seeking healthier snack options. This has led to a surge in products that are high in protein and fiber and made from whole grains and legumes. The demand for clean-label, gluten-free, and plant-based snacks is also rising, reflecting a broader shift towards nutritious and transparent food choices. Brands are working to make healthy snacks accessible, with affordable pricing aimed at mass consumers.
For instance, in December 2022, Lil’Goodness launched a new range of nutritious extruded snacks featuring popular Disney and Marvel characters, aimed at promoting healthy snacking among children. The snacks include supergrain teff and quinoa puffs, rich in iron, protein, and essential nutrients, with no cholesterol or preservatives. A unique on-pack innovation allows 80% of the packaging to be reused as collectible Marvel figures, enhancing sustainability.
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Market Scope
| Metrics | Details |
| By Product | Potato-Based Snacks, Corn-Based Snacks, Wheat-Based Snacks, Rice-Based Snacks, Others |
| By Processing Type | Simply Extruded, Expanded Snacks, Co-Extruded Snacks |
| By Manufacturing Method | Single-Screw Extruder, Twin-Screw Extruder |
| By Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Others |
| By Region | North America, South America, Europe, Asia-Pacific, Middle East and Africa |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Extruded Snacks Market Dynamics
Growing Consumer Preference for Healthier and Nutrient-Enriched Snack Alternatives
Growing consumer preference for healthier and nutrient-enriched snack alternatives is significantly driving the extruded snacks market. According to Glanbia Nutritionals' 2023 Health & Wellness Usage & Attitude Study (US), while taste and texture remain key to the snacking experience, consumers are increasingly seeking better-for-you options. Many are aiming to consume more protein (56%) and fiber (53%), while reducing sugar (58%) and carbs (47%). This shift in nutritional priorities is strongly influencing their snack choices.
As health awareness grows, consumers increasingly prefer snacks with added nutritional benefits like protein, fiber, and vitamins. Extruded snacks are being reformulated with whole grains, pulses, and natural ingredients to meet clean-label demands. There is also a rising demand for low-fat, low-calorie options that offer convenience without compromising health. This trend is driving innovation and expanding opportunities in the extruded snacks market.
Raw Material Price Volatility
Raw material price volatility restrains the extruded snacks market by causing fluctuations in production costs, which directly impact profit margins for manufacturers. Ingredients like corn, rice, and wheat are vulnerable to changes due to weather, supply chain disruptions, and global demand shifts. These unpredictable price swings make it difficult for companies to maintain stable pricing, leading to increased operational uncertainty. As a result, manufacturers may hesitate to invest in new product development or expand production capacity. This volatility also forces companies to either absorb higher costs or pass them onto consumers, potentially reducing demand.
Extruded Snacks Market Segment Analysis
The global extruded snacks market is segmented based on product, processing type, manufacturing method, distribution channel and region.
Potato-Based Snacks Dominate the Extruded Snack Market Due to High Consumer Preference for Taste and Texture
Potato-based snacks hold a significant share in the extruded snacks market due to their widespread consumer appeal and versatility. According to the Australian Bureau of Statistics, between 2022-23 and 2023-24, the daily per capita consumption of snack food grew by 0.7 grams (4.7%) to 15.6 grams per day. This growth was mainly driven by potato snacks, which saw a significant increase of 0.8 grams (10.3%) to 8.6 grams per capita daily, highlighting their rising popularity among consumers.
Their natural potato flavor and texture attract a broad audience seeking familiar and comforting tastes. Additionally, potatoes offer a cost-effective and readily available raw material, enabling large-scale production. Advances in extrusion technology allow for diverse shapes, flavors, and healthier formulations, increasing their market demand. The rising trend toward convenient, on-the-go snacks further boosts potato-based extruded products. Moreover, these snacks cater to various dietary preferences, including gluten-free options. Strong distribution networks and aggressive marketing also help maintain their market dominance.
Extruded Snacks Market Geographical Share
Asia-Pacific Dominates Extruded Snacks Market Due to Rising Urbanization, Youth Population, and Demand for Convenient On-the-Go Foods
The Asia-Pacific region holds a significant share in the extruded snacks market due to its large and growing population with increasing disposable incomes. Rapid urbanization and changing lifestyles have boosted demand for convenient and ready-to-eat snack options. Additionally, rising awareness about health and nutrition has led to the introduction of innovative, healthier extruded snack products in the market. The presence of diverse flavors catering to local tastes further drives consumer preference. Moreover, emerging economies like China, India, and Southeast Asian countries are witnessing a surge in young consumers, fueling market growth.
Moreover, extrusion hubs and innovation centers across the Asia-Pacific region are positively driving the extruded snacks and food processing market by showcasing advancements in technology and fostering innovation. In March 2025, in India, Pondicherry University launched an extrusion hub at its Department of Food Science and Technology. The facility, backed by India’s Department of Science and Technology, focuses on innovative food products like co-extruded snacks, instant baby food, and pre-cooked flours. The hub aims to boost livelihoods, foster youth innovation, and enhance economic growth in rural and urban areas.
Sustainability Analysis
The extruded snacks market is increasingly embracing sustainability through the use of cleaner ingredient sourcing, such as non-GMO and organic raw materials, and minimizing food waste by utilizing by-products. Manufacturers are investing in energy-efficient extrusion technologies to reduce carbon footprints and water consumption during production. Additionally, companies are exploring plant-based and alternative protein ingredients to lower environmental impact.
Moreover, packaging innovations, including biodegradable and recyclable materials, are becoming standard to address environmental concerns. For instance, in March 2024, PepsiCo launched new premium snack packaging for its Sunbites brand in the UK and Ireland, incorporating 50% recycled plastic. This initiative, part of PepsiCo's sustainability goals, utilizes advanced recycling processes to meet stringent EU food contact regulations
Extruded Snacks Market Major Players
The major global players in the market include PepsiCo, Inc., Kellogg Company, Calbee, Inc., Nestlé S.A., ITC Limited, Mondelez International, Inc., General Mills Inc, Old Dutch Foods Inc, Amica Chips S.P.A, Lorenz Snack-World and others.
Key Developments
In November 2024, Origin Nutrition launched Mojo Pops, high-protein, compression-popped pea-based chips. These snacks come in flavors like Pudina Chutney, Sour Cream & Onion, and Tomato, and are made using local ingredients without potatoes, offering a healthier alternative in the snacking market.
In July 2024, PepsiCo's Walker launched a new chickpea-based snack range in the UK under its popular Wotsits and Monster Munch brands. The lineup includes Wotsits Cheese Toastie, Wotsits Crispy Bacon, and Monster Munch BBQ Sauce, each offering lower calories (57–76 per pack) and 25% less salt.
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Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
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Emerging Companies
