Electronic Shelf Label Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DMICT2485 | Last Updated On: Jan 03 2023 | Available Formats

> Global Electronic Shelf Label Market Expected to reach a high CAGR of 16.9% By 2029: DataM Intelligence

Global Electronic Shelf Label Market is segmented By Product Type (LCD ESL, Segmented E-Paper ESL, Full-Graphic E-Paper ESL), By Component (Displays, Batteries, Transceivers, Microprocessors, Others), By Store Type (Hypermarkets, Supermarkets, Non-Food Retail Stores, Specialty Stores, Others), By Communication Technology (Radio Frequency, Infrared, Near Field Communication, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029

[178 Pages Report] The Global Electronic Shelf Label Market is expected to grow at a high CAGR of 16.9% during the forecasting period (2022-2029).

Electronic Shelf Label Market - Strategic Insights



Market CAGR


Segments Covered

By Product Type, By Component, By Store Type, By Communication Technology and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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The electronic shelf labels are the tools used for displaying the specific product pricing on shelves by the retailers. The electronic display modules are fixed to the front edge of the retail shelving. The electronic shelf labels involve the use of electronic paper (e-paper) or liquid-crystal displays (LCD) for showing the product price to the customers. The ultra-low-power CPU and wireless communication solutions are used with the electronic shelf labels for meeting the power of low cost and low power.

Electronic Shelf Label Market Dynamics:

The market is driven by the rising demand for electronic shelf labels by the retailers of groceries, hardware stores, sports equipment, furniture, consumer appliances, and electronics, and gadgets for displaying and managing product pricing and information. The electronic shelf labels reduce the time and cost of pricing management. These shelf labels are effective in improving the pricing accuracy and allowing dynamic pricing. The electronic shelf labels are useful for identifying the stock information for customers and showing stock details to retailers. The electronic shelf labels establish the correct stock levels and highlighting the stock levels.

The increasing usage of the automation solutions shall boost the adoption of the electronic shelf labels (ESLs) across the different types of retail stores, including hypermarkets, supermarkets, and specialty stores. The implementation of digital price tags in retail stores provides dynamic and omnichannel pricing. The usage of the electronic shelf labels (ESLs) eliminates manual operations by reducing the labor inputs.

There is an increasing launch of electronic shelf labels. For instance, in September 2019, Panasonic had launched the all-new electronic shelf labelling (ESL) solution providing retailers an ability to wirelessly update content on shelving signages quickly and efficiently. Panasonic ESL’s unique technology provides secure data transfer via an encrypted radio connection at the touch of a button. It allows retailers to alter prices on a real-time basis, monitor product information, showcase promotional discounts, reduce pricing errors, respond to their customer traffic patterns and reduce wastage through seamless promotional pricing changes for perishable goods. This electronic shelf labelling (ESL) solution is used to display competitor prices, social reviews, product ingredients, source of origin, automated currency conversion, inventory levels, and other more key retail features of importance to the customers. It receives information on product updates and price change from brands on a pricing server, supported by Panasonic software.

In January 2015, Panasonic had launched the Powershell suite of solutions. The PowerShell is the first fully integrated retail merchandising solution to combine battery-free, wirelessly powered electronic shelf labels (ESLs), beacon-activated mobile advertising capability, inventory and price management software, and out-of-stock sensor technology. This solution can be installed on existing shelving units, delivering maximum value for retailers with minimum investment. The power shelf features a suite of technologies that help retailers reduce labor and material costs, ensure regulatory compliance, enable omnichannel marketing, drive sales with targeted advertising, create new revenue streams, and others.

Electronic Shelf Label Market Segment Analysis

The electronic shelf label market is segmented based on the product type as the LCD ESL, segmented e-paper ESL, and full-graphic e-paper ESL. The full-graphic e-paper ESL segment is expected to grow at the highest CAGR during the forecasted period. The full-graphic e-paper ESL involves the use of the e-papers as their display component. The full-graphic e-paper ESL is the advanced version of the e-paper displays. This full-graphic e-paper ESL enhances visibility and wide viewing angles. It is easy to read the top & bottom shelves through the full-graphic e-paper ESL. This ESL facilitates real-time product positioning. The full-graphic e-paper ESL has the energy-efficiency. The full-graphic e-paper ESL has the ability to project graphical objects, such as logos and callouts. The full-graphic e-paper ESL enables the deployment of price and promo strategies with consistency, agility, and speed. This ESL is widely used to send personalized & rewarding offers to the customers’ smartphones as per the consumer’s behavior analytics.

Further, the electronic shelf label market is also classified based on the store type as the hypermarkets, supermarkets, non-food retail stores, specialty stores, and other store types. The non-food retail store's segment is expected to grow at the highest CAGR during the forecasted period. There is increasing adoption of electronic shelf labels in the various non-food retail stores including electronic shops, pharmacies, and drug stores. The electronic shelf labels provide various advantages such as digital price tagging and superior product management to the non-food retail stores. These labels are useful for the non-food retail stores to deploy their in-store strategy for influencing the customers' decisions. Several retailers are raising the investment for the electronic shelf labels in the non-food retail stores.

Electronic Shelf Label Market Geographical Presentation

By region, the electronic shelf label market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, Europe dominated the electronic shelf label market due to the increasing adoption of the electronic shelf label in the retail stores for improving the performance efficiency of store operations. The electronic shelf labels allow retailers to reuse the tags with low maintenance costs. There is growing usage of retail automation that provides improved customer satisfaction, reduced shopping time, and lowered wastage with cost savings. The electronic shelf labels (ESL) provide the customers with precise pricing of the products and enable better purchasing decisions. There is a growing investment in the set-up of electronic shelf labels in retail stores. The increasing need for fast and flexible price updating of the products shall boost the demand for electronic shelf labels.

North America accounts for the positive market share over the forecasted period due to the presence of a large number of retail stores including both small and big retail stores across the region. Several retail stores are using electronic shelf labels for the improvement of work efficiency, reduction of labor expenses, and increasing the retailer's profit margin. The electronic shelf labels improve the overall management process and operational efficiency of the stores. There are favorable government initiatives for the technological innovation and integration of automated products. The United States accounts for the highest market share as it is one of the largest logistics markets in the world. There is growing technological advancement for enhancing the store operations.   

Electronic Shelf Label Market Competitive Analysis

The electronic shelf label market is highly competitive with the presence of several international and local market players. Product diversification, technological advancement, revenue generation, and opportunities intensify the market competition. Pricer, Samsung Electro-Mechanics, E Ink Holdings, DisplayData, M2 Communication, Diebold Nixdorf, Opticon Sensors, Teraoka Seiko, and NZ Electronic Shelf Labelling are the leading Market players with significant market share.

Companies are using novel product launches, capacity utilization, technology advancement, new product development, and market expansion strategies for holding their position in the market. For instance, in March 2017, Tallink Grupp had selected Displaydata’s fully-graphic ESLs to be used onboard three of its ships inside the duty-free retail stores. Tallink is the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region, as well as the leading provider of roll-on/roll-off cargo services on selected routes.

In May 2014, Samsung’s Electro-Mechanics division had launched the electronic shelf labels (ESL). This solution would allow the retailers to wirelessly update shelving signage, and by doing away with paper labels. ESL smart technology allows retailers to save on costs, increase productivity, and improve business agility.

The companies are entering into collaborations, mergers, strategic partnerships, and acquisitions to increase the demand for the electronic shelf label market and their expansion across the globe. For instance, in May 2017, Auchan Retail had entered into an exclusive partnership with Hanshow Technology to put its electronic shelf labels to new uses. This partnership would allow the creation of an innovative connected labeling solution. The new uses of electronic shelf labels would provide greater reliability, speed, and flexibility. This shelf labeling system allows prices to be reliably managed in real-time. The electronic shelf labels would provide information about changes to product ranges and the next product delivery dates, etc

In March 2016, Winpharma had chosen to partner with M2COMM, the expert in IoT communication together with offering the best electronic shelf label solution for modern retailers. ELSA is the result of a collaborative effort between Winpharma and M2COMM. This electronic shelf label has been designed to meet the requirements of the connected pharmacies i.e. sleek design, rich functionalities, and user-friendliness.

In January 2015, Pricer had entered into the collaboration with the ECRS, a leading supplier of value-added Point of Sale (POS) solutions to provide an integrated, high-end Electronic Shelf Labeling (ESL) system.

In December 2013, Coop Norge had entered into the collaboration with the Pricer to launch electronic shelf edge labels in 150 stores, in a deal estimated to be worth NOK 37.6m (EUR 4.5m).

Why Purchase the Report?

  • Visualize the composition of the electronic shelf label market products in terms of product type, component, store type, and communication technology highlighting the critical commercial assets and players.
  • Identify commercial opportunities in the electronic shelf label market by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of global electronic shelf label market-level 4/5 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

**The global electronic shelf label market report will provide access to approximately 53 Market data tables, 44 figures, and 178 pages

Target Audience

  • Industry Investors/Investment Bankers
  • Suppliers/Buyers
  • Education & Research Institutes
  • Manufacturers
  • Research Professionals
  • Emerging Companies
  • Distributors

Frequently Asked Questions

What is the Projected CAGR value of the Functional Pet Food Market?

Electronic Shelf Label Market is expected to grow at a CAGR of 16.9% during the forecasting period 2022-2029.

Which region controlled the global market during 2022-2029?

North America region Controls the Electronic Shelf Label Market during 2022-2029.

Which is the fastest growing region in the Electronic Shelf Label Market?

Among all regions, Asia Pacific is the fastest growing market share during the forecast period.

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