Market Overview
The Global digital health trackers market reached US$ 237.2 billion in 2024 and is expected to reach US$ 749.8 billion by 2033, growing at a CAGR of 12.6% during the forecast period 2025-2033.
Digital health trackers are electronic devices, apps or wearables that track, log and evaluate health-related measurements and behaviors. Developed for both clinical and consumer applications, these gadgets offer real-time information on a person's physiological, mental and physical health. Utilizing sensors, data analytics and networking, they gather and analyze data to assist users in managing chronic diseases, reaching fitness or wellness objectives and making educated health decisions.
Numerous issues related to health, exercise, managing chronic diseases, caring for the elderly and corporate wellness are driving the strong and ongoing demand for digital health trackers. For instance, according to the New England Journal of Medicine, as of April 2022, 45% of Americans were wearing some kind of smartwatch and it is projected that there are over 200 million of these devices in use globally that provide health information. Approximately 92% of smartwatch users stated that they managed and maintained their health with the help of the gadgets. More than 7 million continuous glucose sensors are expected to be marketed and over a million smart rings will have been sold.
Executive Summary
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Market Dynamics: Drivers & Restraints
Rising aging population and elderly care needs
The rising aging population and elderly care needs are significantly driving the growth of the digital health trackers market and are expected to drive throughout the forecast period. Aging brings higher risks of chronic diseases, such as cardiovascular issues, diabetes, arthritis and cognitive decline. These rising aging population and elderly care needs create an urgent need for continuous health monitoring, which digital health trackers can provide.
For instance, according to the World Health Organization, one in six individuals will be 60 years of age or older by 2030 worldwide. There will be 1.4 billion people over 60 by 2030, up from 1 billion in 2020. The number of individuals in the world who are 60 or older is expected to increase to 2.1 billion by 2050. By 2050, the population of people 80 years of age or older is predicted to triple, reaching 426 million.
Aging is highly linked with an increased prevalence of chronic diseases where there is high use of digital health trackers. For instance, according to the National Council on Aging, nearly 95% of adults 60 and older have at least one chronic condition, while nearly 80% have two or more. Managing these requires consistent monitoring, making digital health trackers essential. Many older adults prefer to live independently rather than in assisted living facilities. Digital health trackers support this independence by offering fall detection, emergency alerts and continuous monitoring.
Privacy and data security concerns
Digital health trackers collect a variety of sensitive data points, such as heart rate, activity level, sleep patterns, and, in certain cases, more specific health information like blood pressure, glucose levels, and ECG readings. Concerns about how companies could use consumers private health information are common, particularly because some of it may reveal lifestyle choices or health conditions.
Additionally, hackers may get access to real-time health data or personal identifiers, which might lead to identity theft, fraud, or the unauthorized selling of health data. Inadequate security measures might make devices and the mobile apps that are connected to them vulnerable to attacks. For instance, a Colorado-based pathology laboratory is notifying more than 1.8 million patients that their sensitive information was compromised one of the largest breaches reported by a medical testing lab to US federal regulators, making the healthcare industry especially vulnerable to hackers.
Market Segment Analysis
The global digital health trackers market is segmented based on product type, technology, age group, application, end-user and region.
Product Type:
The wearable devices segment is expected to dominate the global digital health trackers market share
The wearable devices segment holds a major portion of the digital health trackers market share and is expected to continue to hold a significant portion of the market share over the forecast period due to their convenience, advanced technology integration and unique ability to offer real-time health data. These devices play a pivotal role in personal health management, offering users a hands-free, accessible way to monitor vital signs, fitness levels and other health metrics.
For instance, in September 2024, WHOOP created for high-performance athletes and wellness-conscious people, revolutionizes how users track and enhance their performance and general well-being by offering real-time insights into health parameters including recovery, strain, stress and sleep. This will make it more accessible to access its cutting-edge capabilities.
The mobile health segment is the fastest growing segment in the digital health trackers market
The mobile health segment is expected to be the fastest growing segment over the forecast period. With the global rise in smartphone adoption, mobile health applications have become more accessible to consumers worldwide. As of 2024, there are approximately 7.21 billion smartphone users globally, representing about 90% of the world’s population, and this number continues to grow. The availability of smartphones, combined with the development of innovative health apps, enables individuals to monitor their health on the go, from fitness tracking to managing chronic diseases.
These days, a lot of mobile health apps easily connect with wearable technology, such as fitness trackers, smartwatches and health monitors. With the help of this connection, users can monitor their blood oxygen levels, heart rate, step count, sleep quality and other health data in real-time while getting immediate feedback on their smartphones. For instance, the Apple Watch and the Apple Health App work together to monitor a variety of health indicators, such as activity levels, sleep patterns and ECG readings.
Market Geographical Analysis
North America is expected to hold a significant position in the global digital health trackers market
North America region is expected to hold the largest market share over the forecast period owing to the owing to the technological innovations and availability of advanced digital health solutions and strong consumer adoption. North America, particularly the United States, is a global leader in technological advancements. The region’s focus on innovation has led to the development of advanced digital health solutions, including highly sophisticated wearable devices that leverage cutting-edge technologies.
For instance, in February 2024, Medical Guardian and KORE jointly announced their ground-breaking partnership on the first-ever medical alert device that uses eSIM technology. By enabling electronic switching of service carriers for optimal 24/7 connection, this ground-breaking solution aims to solve healthcare access inequities and overcome mobile signal problems.
In North America, especially in the United States, consumers are increasingly health-conscious and tech-savvy, driving the adoption of wearable health trackers for fitness monitoring, wellness and chronic disease management. For instance, according to the New England Journal of Medicine, as of 2020, some 84 million persons in the United States used apps with health and health-related content.
Asia Pacific is growing at the fastest pace in the digital health trackers market
The Asia Pacific region is experiencing the fastest growth in the digital health trackers market. The widespread adoption of smartphones and the growing availability of the internet in emerging markets across the region have played a crucial role in the growth of the digital health trackers market. The increase in smartphone usage has paved the way for mobile health apps, wearables and connected devices, which are crucial components of digital health-tracking solutions.
For instance, according to the GSM Association, over the next six years, 663 million people across the Asia Pacific will start using mobile internet for the first time, bringing the total number of mobile internet users in the region to around 2.7 billion by 2025 (61% of the population). The high penetration of smartphones provides a platform for wearable health trackers to sync with mobile apps, enabling users to monitor their health and access health data at their convenience. This connectivity is a key driver of growth in the region.
Major Global Players
The major global players in the digital health trackers market include Apple Inc., Google, Samsung Electronics Co., Ltd., Garmin Ltd., Xiaomi Corporation, Huawei Device Co., Ltd., Withings, OMRON Healthcare, Inc., Koninklijke Philips N.V., Masimo Corporation and among others.
Emerging Players
The emerging players in the digital health trackers market include WHOOP, Oura Health Oy., Zepp INC., Biofourmis, Movano Health and among others.
Key Developments
- In October 2024, Suffolk and North East Essex Integrated Care Board (ICB) launched a health app, CONNECTPlus, after engagement with local communities identified “a strong desire” among women for a specific platform where they can find trusted information and advice.
- In September 2024, Huawei’s latest wearable lineup was officially unveiled. With a focus on health, fitness and style, the new range includes the slimline Huawei Watch GT 5 Series, the adventure-ready Watch Ultimate Green and the breakthrough Watch D2.
Market Scope
| Metrics | Details | |
| CAGR | 12.6% | |
| Market Size Available for Years | 2018-2033 | |
| Estimation Forecast Period | 2025-2033 | |
| Revenue Units | Value (US$ Bn) | |
| Volume (Units) | ||
| Segments Covered | Product Type | Wearable Devices, Portable Medical Devices and Mobile Health |
| Technology | Bluetooth Enabled Devices, Wi-Fi Enabled Devices, GPS Enabled Devices, Artificial Intelligence and Wearable Sensors | |
| Age Group | Geriatric/Elderly, Adults and Infants and Children | |
| Application | Fitness and Wellness, Preventive Health and Early Detection, Chronic Disease Management, Remote Patient Monitoring, Home Healthcare, Geriatric and Elderly Care and Others | |
| End-User | Hospitals and Clinics, Homecare Settings, Sports and Fitness Organizations and Others | |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa | |
Why Purchase the Report?
- Pipeline & Innovations: Reviews ongoing clinical trials, product pipelines, and forecasts upcoming advancements in medical devices and pharmaceuticals.
- Product Performance & Market Positioning: Analyzes product performance, market positioning, and growth potential to optimize strategies.
- Real-World Evidence: Integrates patient feedback and data into product development for improved outcomes.
- Physician Preferences & Health System Impact: Examines healthcare provider behaviors and the impact of health system mergers on adoption strategies.
- Market Updates & Industry Changes: Covers recent regulatory changes, new policies, and emerging technologies.
- Competitive Strategies: Analyzes competitor strategies, market share, and emerging players.
- Pricing & Market Access: Reviews pricing models, reimbursement trends, and market access strategies.
- Market Entry & Expansion: Identifies optimal strategies for entering new markets and partnerships.
- Regional Growth & Investment: Highlights high-growth regions and investment opportunities.
- Supply Chain Optimization: Assesses supply chain risks and distribution strategies for efficient product delivery.
- Sustainability & Regulatory Impact: Focuses on eco-friendly practices and evolving regulations in healthcare.
- Post-market Surveillance: Uses post-market data to enhance product safety and access.
- Pharmacoeconomics & Value-Based Pricing: Analyzes the shift to value-based pricing and data-driven decision-making in R&D.
The global digital health trackers market report delivers a detailed analysis with 78 key tables, more than 79 visually impactful figures, and 179 pages of expert insights, providing a complete view of the market landscape.
Target Audience 2025
- Manufacturers: Pharmaceutical, Medical Device, Biotech Companies, Contract Manufacturers, Distributors, Hospitals.
- Regulatory & Policy: Compliance Officers, Government, Health Economists, Market Access Specialists.
- Technology & Innovation: AI/Robotics Providers, R&D Professionals, Clinical Trial Managers, Pharmacovigilance Experts.
- Investors: Healthcare Investors, Venture Fund Investors, Pharma Marketing & Sales.
- Consulting & Advisory: Healthcare Consultants, Industry Associations, Analysts.
- Supply Chain: Distribution and Supply Chain Managers.
- Consumers & Advocacy: Patients, Advocacy Groups, Insurance Companies.
- Academic & Research: Academic Institutions.
