Decorative Concrete Market Size, Share, Growth, Forecast and Outlook (2024-2031)

Global Decorative Concrete Market is segmented By Type (Stamped Concrete, Stained Concrete, Concrete Layers, Colored Concrete, Polished Concrete, Epoxy Concrete, Others) By Application (Floors, Walls, Driveways and Sidewalks, Patios, Pool Decks, Others) By End-User (Residential, Non-Residential) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Decorative Concrete Market Overview  

Global Decorative Concrete Market reached US$ 18.2 billion in 2023 and is expected to reach US$ 28.2 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031.

The demand for aesthetically appealing construction solutions, growing infrastructure development and rising urbanization have all contributed to the decorative concrete market's consistent rise on a global scale. Concrete that has been modified with patterns, different color finishes and textures to produce ornamental effects in both indoor and outdoor applications is referred to as decorative concrete.

The need for ornamental concrete solutions has increased significantly as a result of the Indian government's emphasis on programs like "Housing for All" and the development of smart cities. Hence, the manufactures are seeking to set up their manufacturing facilities in the Indian region. 

For instance, on February 21, 2024, the fifth-largest cement group in India, Nuvoco Vistas Corp. Ltd., has expanded its operating reach by inaugurating Patna-II, the company's second state-of-the-art Ready-mix Concrete Plant. The plant, which is ideally located at the Begampur bypass and Ranipur Milki Chak, signifies Nuvoco's ongoing dedication to providing the Patna area with premium building materials.

The Patna-II facility is equipped with a Twin Shaft Mixer that can produce concrete of any grade and has an hourly capacity of 60 cubic meters. Under the labels ECODURE - Range of Green Concrete, ARTISTE - Decorative Concrete Floors and INSTAMIX - Ready to use Bagged Concrete, they are Value Added Products. Therefore, the India is contributing significantly to the growth of the global market with capturing nearly 1/3rd of the global market share.

Decorative Concrete Market Scope

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Decorative Concrete Market Dynamics

Technological Advancements

Low-VOC decorative concrete formulations are compliant with environmental standards and other related sustainability initiatives that are designed to minimize air pollution and lessen the adverse effects of hazardous emissions on the environment and human health. The demand for low-VOC decorative concrete solutions rises as governments throughout the world enforce higher VOC emission limits and encourage green building practices, propelling the market growth.

In 2022, Sika Corporation introduces SikaCem-190 Concrete Control, a topical silica amorphous colloidal additive with low VOC that does not film and is applied to freshly put concrete to prevent early setting while preserving proper moisture levels.

For all concrete, colored concrete and dry shake hardener applications, SikaCem-190 Concrete Control is perfect. When freshly placed concrete is being floated and troweled, SikaCem-190 Concrete Control is applied to minimize moisture loss, enable proper cement hydration, prolong workability and facilitate the completion of concrete flatwork more quickly and easily in adverse weather conditions such as wind, sun, high temperatures or low humidity. SikaCem-190 Concrete Control is used for a variety of products, including decorative concrete and concrete slabs.

Strategic Acquisition of a Decorative Concrete Manufacturer

A company can increase its market presence across different client categories and geographies by acquiring a dominant player in the decorative concrete industry. The acquiring company can enter new markets and take advantage of previously unattainable growth prospects by obtaining access to the acquired company's established consumer base, distribution networks and brand reputation.

For instance, in December 2023, with the strategic acquisition of Decorative Concrete Leader, Pearlman Group expands its global presence. Signed on December 14, 2023, the deal is expected to strengthen Pearlman Group's position by extending its product offering and domain knowledge into decorative concrete, a segment of its primary business area. Pearlman Group is backed by The Stephens Group, a Little Rock, Arkansas-based investment firm with US$ 2 billion under management as part of its broad investment portfolio.

Competition from Alternative Materials

Alternative materials that compete with ornamental concrete include wood, vinyl, ceramic tile, natural stone and other materials with a variety of textures and colors. The market share of ornamental concrete may be diminished if customers choose various materials due to project needs, design trends or personal preferences.

Installations of decorative concrete may be more expensive than alternatives like vinyl or plain ceramic tile. The market potential for decorative concrete may be limited by customers who have limited funds or who are working on projects that require careful consideration of costs. The is particularly true in price-sensitive market sectors.

Decorative Concrete Market Segment Analysis

The global decorative concrete market is segmented based on type, application, end-user and region.

Transforming Outdoor Spaces Drives the Stamped Concrete Growth

Trends in house remodeling are being revolutionized by stamped concrete, especially when it comes to improving outside flooring spaces like pool decks, driveways, entry, courtyards and patios. The innovative method, sometimes referred to as patterned or imprinted concrete, offers countless design options by simulating the appearance of different materials like brick, slate, flagstone, wood and tile.

Stamped concrete, also known as patterned or imprinted concrete, is concrete that has been patterned to mimic a variety of other patterns and textures, including brick, slate, flagstone, stone, tile and wood. The emergence of less costly stamped concrete exteriors has made it attainable for residential applications to look just as appealing as more pricey ones. Therefore, the stamped concrete type segment contributes significant to the global segmental share.

Decorative Concrete Market Geographical Penetration

Manufacturer Expansion in India Drives Asia-Pacific Industry

The Asia-Pacific decorative concrete industry is growing as a result of manufacturers entering the Indian market in response to increased demand. With urbanization, infrastructural development and rising disposable incomes driving the construction industry's rapid expansion in India, innovative building materials like ornamental concrete are becoming more and more in demand.

For instance, in August 2023, in Coimbatore, Tamil Nadu, Nuvoco Vistas has put into service a brand-new 60 m3/hr ready-mix concrete batching facility. According to the company, its goal is to increase its tangible presence in the expanding Southern Indian market. It runs one additional batching plant in Chennai, Tamil Nadu. 

The company offers three ready-mix products in its portfolio: Ecodure green concrete, Artiste ornamental concrete and Concreto performance concrete. The products are made to fulfil the various needs of our clients and encourage environmentally friendly building methods. Therefore, with more than 25% of the regional market, India is a major contributor to the growth of the decorative concrete market in the region.

COVID-19 Impact Analysis On Decorative Concrete Market

Due to travel restrictions, plant closures and lockdown precautions, the pandemic caused disruptions in supply networks. Due to the disruption in the supply of equipment, additives and raw materials required for the production of decorative concrete, manufacturing and project timeframes were delayed.

The pandemic has affected the construction industry, specifically the ready-mix concrete sector. An effort was made to look into the losses and liabilities encountered by the RMC sector regarding income and changes in concrete output during the COVID-19 outbreak. During the pandemic, there was a nearly 40% reduction in concrete production and an overall 60% decline in ready-mix concrete sector revenue during the COVID-19 lockout period. 

Russia-Ukraine War Impact Analysis

Consumers could discover that decorative concrete goods are more expensive due to increased production and delivery expenses. It might reduce demand, particularly in markets where consumers are already experiencing financial difficulties as a result of economic uncertainty or where price sensitivity is strong.

Being a significant exporter of energy resources, disruptions in the energy supply spurred on by the fighting may result in increased energy prices globally. As a result, producers of decorative concrete might have to pay more for production and transportation, which they could then pass along consumers in the form of higher product prices.

Key Developments

• In 2021, Sika Corporation has announced that Sika Butterfield Color and Sika Scofield would combine to form SikaColor, SikaCem and SikaStamp, a unified portfolio of Decorative Concrete products. Butterfield Colour, the contractor's choice and Scofield, two of the top names in the industry, are among the many engineered decorative concrete coloring, texturing, refurbishing and performance solutions that Sika Corporation offers.
• On February 21, 2024, the fifth-largest cement group in India, Nuvoco Vistas Corp. Ltd., has expanded its operating reach by inaugurating Patna-II, the company's second state-of-the-art Ready-mix Concrete Plant.

Decorative Concrete Market Competitive Landscape

The major global players in the market include SIKA AG, Nuvoco Vistas, BASF SE, Euclid Chemical Company, Butterfield Color, W. R. Meadows, Inc., BRICKFORM, Interstar Materials, Cemstone Products Company and L.M. Scofield Company.

Why Purchase the Report?

• To visualize the global decorative concrete market segmentation based on type, application, end-user and region, as well as understands key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of decorative concrete market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global decorative concrete market report would provide approximately 61 tables, 58 figures and 185 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies