Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. Beer is a popular alcoholic beverage that is almost drunk everywhere. It is one of the oldest alcoholic beverages and is the third most popular one globally.
Usually made from malted cereal grains including wheat, maize, and rice, it is an alcoholic beverage. It is a yeast-fermented beverage with carbonation. Drinking beer has several health benefits. It not only treats kidney stones but also lessens the risk of heat-related illnesses. However, consuming anything in excess is unhealthy, and excessive beer intake can be harmful. One may get belly fat if they overeat. As a result, it is advised to consume moderately—no more than one beer each day. One of the major key market trends is the growing demand for craft beer among consumers. For instance, according to Brewers Association, overall U.S. beer volume sales were down 3% in 2022, while craft brewer volume sales remained on par with 2021, raising small and independent brewers’ share of the U.S. beer market by volume to 13.2%.
|Size Available for Years||2021-2030|
|Data Availability||Value (US$)|
|Segments Covered||By Product Category, By Channels, By Packaging|
|Regions Covered||North America, Europe, Asia-Pacific, South America, and Middle East & Africa|
|Fastest Growing Region||Asia-Pacific|
|Largest Region||North America|
|Report Insights Covered||Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights.|
Craft Beer's Increasing Popularity Will Fuel Market Expansion
According to the industry, the demand for craft beer is rapidly rising. Young people enjoy craft beer because it has a variety of flavours and flavour profiles. Independent breweries' beer is becoming more and more well-liked. Craft breweries are well known for their constant exploration of different ingredients to produce distinctive flavours. For instance, the Miami Brewing Company in Redlands makes unique drinks from South Florida's exotic tropical fruits. Due to increased beverage consumption, which has encouraged the creation of new flavours and higher consumption, beer companies have become more competitive. Craft beers are gaining popularity because they offer a wide range of flavours in addition to those provided by macro breweries.
An Increase in Macrobreweries' Dominance is Driving the Beer Market
Macro Brewery led the market in 2021 and is expected to maintain its position throughout the forecast period, accounting for around 67% of total revenue. According to statistics on breweries, four corporations control more than half of the world's breweries. These include Anheuser-Busch InBev, Molson Coors, Constellation Brands, and Heineken N.V. generated 78.6% of all beer consumed in America in 2021, according to sales data revealed by the Guardian and Food and Water Watch report.
The Negative Effects Caused by the Long-Term Consumption of Beer are Hindering the Beer Market Growth
Long-term consumption of beer, particularly excessive or irresponsible drinking, can have negative effects on individuals and society. While these effects are not direct restraints on the beer market, they can contribute to challenges and concerns that impact the industry. Excessive or prolonged beer consumption can lead to various health issues, such as liver disease, obesity, cardiovascular problems, and an increased risk of certain types of cancer. As public awareness of these health concerns grows, individuals may choose to moderate their beer consumption or switch to healthier alternatives, which can impact overall beer consumption rates.
Concerns over the negative health and social effects of long-term beer consumption can lead to increased government regulations on alcohol sales, advertising, and consumption. Stricter regulations may include higher taxes, restricted hours of sale, or limitations on marketing and advertising. These regulations can impact the availability, affordability, and promotion of beer products.
The global beer market is segmented based on category, packaging, distribution channel, and region.
In the Global Beer Market, the Growing Demand for Premiumized Beers will Dominate the Lager Segment
Lager is the most widely consumed beer style globally. It has a broad appeal due to its lighter and refreshing taste, making it popular among a wide range of consumers. Lager has gained mainstream acceptance and has become the default beer choice for many consumers. It is often associated with major beer brands and has a strong presence in bars, restaurants, and retail outlets worldwide.
The dominance of lagers is also influenced by regional beer preferences and market dynamics. In many countries, lagers have a long-standing tradition and cultural significance, further solidifying their market share. For example, a report by Kirin Holdings stated that global beer production in 2021 reached approximately 185.60 million kiloliters, an increase of 4.0% year-on-year, indicating the continued demand for beer as a popular alcoholic beer.
The North America Region Held the Largest Share of the Beer Market
North America, particularly the United States, has a large population base with a strong beer-drinking culture. The region's high population contributes to significant beer consumption, making it an important market for breweries. North America has a well-established and mature beer industry, with a long history of brewing and consumption. Major beer companies in the region have a wide distribution network, strong brand presence, and substantial market reach.
The rise of the beer market in the region has been facilitated by the American breweries' quick expansion. The Brewers Association estimates that there will be 9,118 breweries operating in the United States in 2021. Additionally, breweries increased in number by 9.8% between 2016 and 2021. The majority of American breweries have debuted their distinctive beers. Customers can now try out new flavours thanks to this. The flavour distinguishes one beer from another and serves as a selling element for customers.
The major global players in the market include AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
The COVID-19 pandemic resulted in the closure of bars, restaurants, and entertainment venues, leading to a significant decline in on-premises beer consumption. The restrictions on social gatherings and the temporary closure of hospitality establishments had a direct negative impact on the sales of draft beer and kegs. With the closure of on-premises establishments, there was a noticeable shift towards off-premises consumption, particularly in-home consumption. Consumers turned to purchasing beer from retail outlets such as supermarkets, convenience stores, and online platforms. This shift led to increased sales of packaged beer, including bottles and cans, to be consumed at home.
By Distribution Channel
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