Beer Market Size, Share, Industry, Forecast and outlook (2023-2030)

Beer Market Overview

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. Beer is a popular alcoholic beverage that is almost drunk everywhere. It is one of the oldest alcoholic beverages and is the third most popular one globally.

Usually made from malted cereal grains including wheat, maize, and rice, it is an alcoholic beverage. It is a yeast-fermented beverage with carbonation. Drinking beer has several health benefits. It not only treats kidney stones but also lessens the risk of heat-related illnesses. However, consuming anything in excess is unhealthy, and excessive beer intake can be harmful. One may get belly fat if they overeat. As a result, it is advised to consume moderately—no more than one beer each day. One of the major key market trends is the growing demand for craft beer among consumers. For instance, according to Brewers Association, overall U.S. beer volume sales were down 3% in 2022, while craft brewer volume sales remained on par with 2021, raising small and independent brewers’ share of the U.S. beer market by volume to 13.2%.

Beer Market Dynamics and Trends

Craft Beer's Increasing Popularity Will Fuel Market Expansion

According to the industry, the demand for craft beer is rapidly rising. Young people enjoy craft beer because it has a variety of flavours and flavour profiles. Independent breweries' beer is becoming more and more well-liked. Craft breweries are well known for their constant exploration of different ingredients to produce distinctive flavours. For instance, the Miami Brewing Company in Redlands makes unique drinks from South Florida's exotic tropical fruits. Due to increased beverage consumption, which has encouraged the creation of new flavours and higher consumption, beer companies have become more competitive. Craft beers are gaining popularity because they offer a wide range of flavours in addition to those provided by macro breweries.

An Increase in Macrobreweries' Dominance is Driving the Beer Market

Macro Brewery led the market in 2021 and is expected to maintain its position throughout the forecast period, accounting for around 67% of total revenue. According to statistics on breweries, four corporations control more than half of the world's breweries. These include Anheuser-Busch InBev, Molson Coors, Constellation Brands, and Heineken N.V. generated 78.6% of all beer consumed in America in 2021, according to sales data revealed by the Guardian and Food and Water Watch report.

The Negative Effects Caused by the Long-Term Consumption of Beer are Hindering the Beer Market Growth

Long-term consumption of beer, particularly excessive or irresponsible drinking, can have negative effects on individuals and society. While these effects are not direct restraints on the beer market, they can contribute to challenges and concerns that impact the industry. Excessive or prolonged beer consumption can lead to various health issues, such as liver disease, obesity, cardiovascular problems, and an increased risk of certain types of cancer. As public awareness of these health concerns grows, individuals may choose to moderate their beer consumption or switch to healthier alternatives, which can impact overall beer consumption rates.

Concerns over the negative health and social effects of long-term beer consumption can lead to increased government regulations on alcohol sales, advertising, and consumption. Stricter regulations may include higher taxes, restricted hours of sale, or limitations on marketing and advertising. These regulations can impact the availability, affordability, and promotion of beer products.

Beer Market Segmentation Analysis

The global beer market is segmented based on category, packaging, distribution channel, and region.

In the Global Beer Market, the Growing Demand for Premiumized Beers will Dominate the Lager Segment

Lager is the most widely consumed beer style globally. It has a broad appeal due to its lighter and refreshing taste, making it popular among a wide range of consumers. Lager has gained mainstream acceptance and has become the default beer choice for many consumers. It is often associated with major beer brands and has a strong presence in bars, restaurants, and retail outlets worldwide.

The dominance of lagers is also influenced by regional beer preferences and market dynamics. In many countries, lagers have a long-standing tradition and cultural significance, further solidifying their market share. For example, a report by Kirin Holdings stated that global beer production in 2021 reached approximately 185.60 million kiloliters, an increase of 4.0% year-on-year, indicating the continued demand for beer as a popular alcoholic beer.

Beer Market Geographical Share

The North America Region Held the Largest Share of the Beer Market

North America, particularly the United States, has a large population base with a strong beer-drinking culture. The region's high population contributes to significant beer consumption, making it an important market for breweries. North America has a well-established and mature beer industry, with a long history of brewing and consumption. Major beer companies in the region have a wide distribution network, strong brand presence, and substantial market reach.

The rise of the beer market in the region has been facilitated by the American breweries' quick expansion. The Brewers Association estimates that there will be 9,118 breweries operating in the United States in 2021. Additionally, breweries increased in number by 9.8% between 2016 and 2021. The majority of American breweries have debuted their distinctive beers. Customers can now try out new flavours thanks to this. The flavour distinguishes one beer from another and serves as a selling element for customers.

Beer Companies and Competitive Landscape

The major global players in the market include AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

COVID-19 Impact on Beer Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic resulted in the closure of bars, restaurants, and entertainment venues, leading to a significant decline in on-premises beer consumption. The restrictions on social gatherings and the temporary closure of hospitality establishments had a direct negative impact on the sales of draft beer and kegs. With the closure of on-premises establishments, there was a noticeable shift towards off-premises consumption, particularly in-home consumption. Consumers turned to purchasing beer from retail outlets such as supermarkets, convenience stores, and online platforms. This shift led to increased sales of packaged beer, including bottles and cans, to be consumed at home.

By Category

• Dark Beer
• Lager Low/Non-Alcohol Beer
• Stout

By Packaging

• Bottle
• Can
• Draught

By Distribution Channel

• On-Trade
• Off-Trade

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In April 2023, an Operationally-focused buyout group, Ronin Equity Partners, created Lotus Beverage Alliance through the simultaneous merger of six companies. The new group has 75 years of combined experience with locations in Lincoln, Nebraska, Ypsilanti, Michigan, Denver, Colorado, Portland, Oregon, and Hopewell Junction, New York. Lotus is a partnership of Alpha Brewing Operations, GW Kent, Twin Monkeys, Stout Tanks and Kettles, Brewmation and Automated Extractions.
• In August 2022, Shiner Beer and Academy Sports + Outdoors launched an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line is available exclusively at Academy Sports + Outdoors.
• In December 2022, Big Rock Brewery Inc. is had announced a new 3-year customer marketing agreement with Browns Social House Ltd., a growing partner in the casual dining segment, to produce and distribute Social Lager and Social IPA to their locations across Canada. Browns are headquartered in Vancouver with over 70 locations across Canada, operating under the trade names of Browns Social House, Browns Craft House, and Liberty Kitchen.

Why Purchase the Report?

• To visualize the global beer market segmentation based on category, packaging, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of beer market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study. 
• Product mapping is available as Excel consists of key products of all the major market players.

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Beer Market is segmented By Category (Dark Beer, Lager, Low/Non-Alcohol Beer, Stout), By Channels (On-Trade, Off-Trade), By Packaging (Bottle, Can, Draught), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2023-2030