Automotive Head-up Display Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DM3211 | Last Updated On: Oct 31 2022 | Available Formats

> Global Automotive Head-up Display Market Expected to reach a high CAGR of 25% By 2029: DataM Intelligence

Global Automotive Head-up Display Market is segmented  By Type (Windshield, Combiner), By Vehicle Type (Luxury Cars, Economy Cars, Sports Cars, Others), Region (North America, Europe, South America, Asia Pacific, The Middle East, And Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029.


Market Overview

[180 Pages Report] The Global Automotive Head-up Display Market is estimated to reach at a high CAGR of 25% during the forecast period (2022-2029).

Automotive Head-up Display Market - Strategic Insights



Market CAGR


Segments Covered

By Type, By Vehicle Type and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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The primarily head-up display was used in aircraft, it became popular in the mid-20th century. Currently, many car manufacturers equip their model range with a head-up display. The future outlook of the global automotive head-up display market is expected to be positive with primarily growth opportunities in the SUVs & crossovers, large cars, mid-size cars, and light commercial vehicles market.

Market Dynamics

Increase in awareness about Passenger and Vehicle Safety

The rising awareness about passenger and vehicle safety combined with the high demand for the improvement of in-vehicle experience is initially driving the market value. Regulatory authorities across the globe primarily in the US and Europe are aiming to improve vehicle safety. The growing automotive sector along with the increasing demand for connected vehicles across the globe is additionally supporting market growth. The introduction of portable HUDs in mid-segment and economy cars, increasing demand for semi-autonomous and electric vehicles.  The result generated by the HUD reduces the disruptions. Thus, the driver can concentrate more on driving. Original Equipment Manufacturers are acquiring Head-up Displays in their vehicles. Hence, safety awareness is expected to fuel the demand for automotive head-up displays.

Growing Demand from Luxury Car Sector

The growing luxury car sector will drive the automotive head-up display (HUD) market, due to the mass production of luxury passenger vehicles. Leading luxury car manufacturers such as Audi and BMW have launched head-up display technology in their products. Technological up-gradation has progressed to the point where it is feasible, it is used in navigation as well as road marking. It is also useful in conditions like bad visibility, provides navigation, warning messages, etc. Rising consumer disposable income is also a factor that drives demand for the automotive sector and products.

COVID-19 Impact Analysis

Major automotive HUD manufacturers such as Panasonic, Bosch, Continental, Denso, Garmin, Nippon Seiki,  and LG Display have announced either postponement of production or adjusting of production due to the reduced demand and supply chain disruptions and to ensure the safety of their employees in China, Europe, and North America during the COVID-19 pandemic. The global virus outbreak has forced various companies to cease production. Major companies faced revenue loss during the COVID 19 which has declined the overall market growth.

Market Segment Analysis

Based on the Type, the global automotive head-up display market has been classified as windshield and combiner.

Increasing Luxury car production to drive the windshield segment growth

Windshield type of head-up display is an advanced type of technology that is offered as a standard feature in some luxury cars and as optional in some economy cars. With increasing consumer willingness to pay more for safety functions and the rising number of models being equipped with HUD, demand for head-up displays is projected to grow significantly. In 2019, Windshield accounted for the major share in the market growth as it makes the safer driving experience and driven by the higher use in luxury vehicles.

Based on the Vehicle Type, the global automotive head-up display market has been classified as luxury cars, economy cars, sports cars, and others.

Luxury Car Segment to dominate the market

Among vehicle types, Luxury Cars are expected to remain the largest segment in the global automotive head-up display market, due to their mass production and growing demand.

Geographical Analysis

Based on geography, the study analyzes the global automotive head-up display market global market, including, Asia-Pacific, Europe, North America, South America, and the Middle East & Africa.

Asia-Pacific leads the global automotive head-up display market throughout the forecast period

Asia-Pacific dominates the global automotive head-up display market in terms of value and volume due to the rising production of HUDs. Owing to the high manufacturing demand for HUDs, the Asia-Pacific region holds the largest market share in the global automotive head-up display market. China, South Korea, Japan, and India are the largest producers of automobiles in the Asia-pacific region. These listed countries are expected to drive the demand for head-up displays in the region over the next coming years. Growing passenger car demand in the region driven by rapid urbanization and growing middle-class income to propel the market growth during the forecast period.

Competitive Landscape

The global automotive head-up display market is highly competitive, due to the few large key players having a large number of shares in the global automotive head-up display market. The high growth of this market attracts new entrants to enter the market. The key HUDs players which are contributing to the growth of the global market include Nippon Seiki Co., Ltd. (Japan), Denso Corporation (Japan), Continental AG (Germany), Visteon Corporation (US), Yazaki Corporation (Japan), Pioneer Corporation (Japan), Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Delphi Automotive Plc (US), Shenzhen Wins Novelty Co., Ltd.  (China),  Shenzhen Wins Novelty Co., Ltd. (China), and MicroVision Inc (US), among others. The major competitors are adopting new expansion strategies for global growth in the global automotive head-up display market.   

Nippon Seiki Co. LTD.

Overview: Nippon Seiki Co. was founded in 1946, and is involved in the manufacture of manufactured instrument panels for automobiles, motorcycles, boats, farm tractors, and construction machines. The company is one of the leading designers and manufacturers of head-up displays (HUD) for automotive applications. It has been serving high quality and high value-added in the development and manufacture of products. As a global company, it continuously contributes to society through technology, products, and services. The Company has its production facilities in the US, the UK, Thailand, and Taiwan.

Product Portfolio: Nippon’s Head-up Display improves the driver's ability to focus on the road ahead, due to the position on the windshield and the layout and design of the display. This allows for a considerable reduction in eye movement compared to drivers using conventional instrument clusters. For instance, it provides its head-up display to various vehicle manufacturers to set up in cars like BMW X5 and BMW 5 Series.

Why Purchase the Report?

  • Visualize the global automotive head-up display market segmentation composition by Type, Vehicle Type, and region, highlighting the critical commercial assets and players.
  • Identify commercial opportunities in the global automotive head-up display market by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of the global automotive head-up display market - level 2 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Product mapping in excel for the key product of all major market players

The global automotive head-up display market report would provide access to an approx. 54 market data tables, 48 figures, and 180 pages.

Target Audience

  • Service Providers/ Buyers
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals
  • Emerging Companies
  • Manufacturers


What is the Automotive Head-up Display Market growth?

The market is growing at a CAGR of 25%.

What is Automotive Head-up Display Market size in 2021

The Automotive Head-up Display Market size was valued at USD YY million in 2021.

Who are the key players in Automotive Head-up Display Market?

Denso Corporation, Continental AG, Visteon Corporation, Yazaki Corporation, Pioneer Corporation, Panasonic Corporation, Robert Bosch GmbH, Delphi Automotive Plc.

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