Market Overview
The North America incontinence care products market growth is driven by several factors including, rising geriatric population, increasing prevalence of Incontinence Care Products, new product innovations, rising adoption of incontinence products, among others. However, discomfort, stress and embarrassment in wearing incontinence products in social gatherings is a major concern for incontinence patients. Hence, the acceptance level of incontinence care products is quite low, especially among men. According to the SCA group, only 20% of all men with incontinence use care products that are available in the market. Creating awareness through various initiatives by NGOs, WHO, and other healthcare organizations will increase the acceptance for incontinence care products.
The absorbents (Adult diapers) are segmented into underwear, briefs, drip collectors & bed protectors, pads & liners, guards and shields, and others.The adsorbents market is estimated to grow significantly owing to the high adoption and availability of adult diapers. Adult diapers are available in different types based on materials and absorbency required. Some patients require light incontinence protection for which thin pads and liners may be sufficient; however, in many instances, the incontinence can be heavy and require thick absorbent layers and thin briefs and underwear. Materials used for making pads include polyester, hydrogel absorbent with viscose rayon, polypropylene or polyethylene coverstock, fluff wood pulp and others. Adult diapers are used for both Incontinence Care Products and fecal incontinence. Some varieties of adult diaper products include all-in-one cloth diaper, contoured cloth diaper, prefold adult cloth diaper, disposable underwear, adult underwear, beltless underwear, briefs with fastening, briefs with non fastenable tabs, pad and pant systems and male drip collectors for light incontinence.
Market Dynamics
Drivers
- Rising geriatric population
- Product innovations in adult incontinence products
Restraints
- Discomfort in Wearing
Market Segmentation
Protective incontinence underwear is a one-piece garment using elastic for easy pull on and off. These are also referred to as pull-ups. Protective underwear offers various levels of absorbency to meet the needs of moderate to heavy incontinence. They are used for both day and night and some brands incorporate odor control elements. Protective underwear for women are often form-fitting and offered in feminine colors. Whereas, protective underwear for men often have a branded, elastic waistband making them feel more like real underwear.
Protective underwear market for incontinence is likely to reach USD 1,167.0 million in 2027,by growing with a CAGR of 9.1% during the forecast period(2020-2027)
There are a lot of options for protective underwear products when it comes to incontinence – absorbency, size, amount of leakage, length of use, and more. Tena, Prevail, Depend, Attends and McKesson are some of the key brands offering protective underwear for both men and women.
Attends Bariatric Protective Underwear addresses the growing need for an underwear specifically for obese individuals whose weight can cause excessive pressure on the bladder, resulting in heavy to severe incontinence. Attending Advance Protective Underwear is great for mobile individuals that have higher frequency urinary incontinence. The product is made of breathable, stretchable, cloth-like material that looks and feels like regular underwear.
Tena Women Protective Underwear provides a more discreet style of disposable underwear that’s designed to look and feel like regular underwear, with a snug, body-close fit for moderate to heavy incontinence. It is made of a soft, cloth-like, cottony material and a soft, narrow comfort waistband that can be easily pulled on and off like regular underwear.
Tena Men’s Protective Underwear provides total coverage for men with heavy leaks. They have super absorbent microbeads for advanced leakage protection where it’s most needed. They also have a wider fit and core width between legs that allows fluid to move away from the body, enhancing leakage protection. Additionally, they use a modern design to fit and feel like everyday underwear.
The Prevail Protective Underwear for women provides discreet absorbent protection. It has a comfortable waist panel that gives a discreet fit and has soft leg gathers that insure a comfortable fit and dryness. Most importantly, these are super absorbent, dry quickly, and lock away wetness and odor.
LivDry’s Overnight Protective Underwear is designed for maximum comfort, ultimate protection, and bedtime-to-rise reassurance. Their proprietary super absorbent gel core quickly locks fluid away, reduces odor, and can handle night bladder incontinence. LivDry Adult Overnights have a soft, cloth-like, latex-free material with a stretch panel that contours to your body for a comfortable fit with leakage barrier leg cuffs and tear-away sides that allow for easy removal.
Regional Analysis
Mexico market is estimated to grow at a CAGR of 7.9% during the forecast period (2020-2027)
Mexico is estimated to account for a share of approximately 15.51% of the North America incontinence care products market by 2018 and is anticipated to reach 14.3% by 2027.
Growing geriatric population, increased affordability of diapers, rising urbanization, and increasing awareness towards improving hygiene conditions are among the primary growth stimulants for the Mexico incontinence care products market. In Mexico the number of people aged 65+ is expected to rise to 15.4 million by 2030, from 8.2 million in 2015. As awareness about products in the category grows, an increasing number of people will be willing to look for help and discuss the issue with physicians, family and friends. In recent years, aggressive advertising campaigns in the mass media, including TV, billboards and print media, as well as promotional activities at points of sale, helped the brand to establish a strong positioning in consumers’ minds, as well as increase awareness of the category as a whole. Younger consumers with mild/light incontinence may be willing to try these products to feel better, gain self-confidence and avoid interference with daily activities. Thus, an increased demand for absorbents owing to their enhanced retention and fluid absorption capabilities is projected to boost market growth over the forecast period.
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