As consumers or parents are getting more aware the negative impact of the chemicals in diapers such as dioxins, sodium polyacrylate, tributyl-tin, volatile organic compounds, dyes, fragrances, and among others, on their babies as well as environment; has resulted in the rise in demand for biodegradable diapers. Unlike biodegradable diapers, traditional diapers do not degrade well in a landfill. According to the Clean Air Council, in the US people throw around 49 Mn diapers per day, making it a third largest source of household garbage.
Baby diapers are one of the largest contributors to landfills and can harm animals, humans, as well as the environment. The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Moreover, the chemicals may cause itching and various health problems such as damaged immunity, hormone interferences, cancer, respiratory problems, and others. Thus, nowadays, consumers are demanding for natural environment friendly biodegradable baby diapers.
Additionally, manufacturers are continuously developing innovative solutions such as biodegradable baby diapers with non-chlorine, latex, and dye-free materials to meet growing consumers demand for environmentally friendly baby diapers.
For instance, Hello Bello which was co-founded by American celebrities and parents Kristen Bell and Dax Shepard, is known for premium and eco-friendly products at budget-friendly prices. Hello Bello diapers are made with a plant-derived absorbent core and sustainably harvested fluff pulp and are free from chlorine, phthalates, lotion and fragrance.
Manufacturers in the market are emphasizing on developing baby diapers with raw materials that are less harmful to the environment along with shifting consumers. Pampers by P&G, recently introduced a new, more natural collection of diapers that retain the company’s signature leakage and dryness protection. Pampers Pure diapers are made with premium cotton and soft, plant-based materials, and without chlorine bleaching, fragrance, latex or parabens. Brands including The Honest Company, Earth’s Best Organic by The Hain Celestial Group, and Seventh Generation (Unilever) market diapers that include naturally derived and/or sustainably sourced materials and are also often recommended for babies as they hypoallergenic and free from harsh chemicals, fragrances, and dyes.
Earth's Best Tender Care Chlorine-Free Disposable Baby Diapers are priced on the more affordable end of the range. As they are chlorine free, latex free, dye free, and fragrance free; makes them great for infants with sensitive skin. The rise in environmentally-conscious consumers, and growing product premiumization trend is expected to increase the baby diapers market during the forecast period.
The North America baby diaper market by offline distribution channel is valued at USD 11,554.34 Bn in 2018 and is estimated to grow at a CAGR of 1.23% over the forecast period to reach a USD 12,682.86 Bn by 2026. The Offline distribution channel holds 89.34% of market share in 2018 and is expected to be 85.90% by 2026, for the North America Baby Diaper Market by Product type. The market is highly driven by the rise in the sale of diapers in convenience stores and supermarkets and hypermarkets with the introduction of smaller packs.
Mexico is expected to grow with a high CAGR rate in the forecast period. Mainly due to rising disposable income and growing population. Retailers such as Walmart had a share value of approximately two times that of the second biggest player (FEMSA Comercio).
Walmart’s performance was especially impressive given Mexico’s fragmented competitive environment, relevance of traditional sales, and small independent retailers. In 2018, manufacturers like Kimberly-Clark are the leaders in baby and child-specific products in value terms in the country. The company owns the Kleen Bebé and Huggies brands, which are the two leading brands in baby and child-specific products and are widely recognized and distributed through a variety of channels.
Moreover, Mexico stands out as one of the key markets, and is doing so through sustained evolution and slow but steady growth in many dimensions. The retail and consumer sector expected to witness tremendous growth opportunities during the forecast period. Retail sector in Mexico is mainly driven by a combination of economic and socio-demographic trends, offerings, and business models to appeal to Mexican consumers. With the rise of modern format retail stores and multinational franchises, there is a huge opportunity for baby diapers manufacturers and private label brands to gain significant market share over the forecast period.
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