The growing demand for hunting apparel from female hunters
According to the National Sporting Goods Association (NASGA), female hunting participation increased by 36% from 2001 to 2010, reaching 2.4 million female hunters. Furthermore, according to CBS News, the number of female gun owners in the United States has doubled in the last decade, rising to roughly 5 million women since 2001. These outstanding statistics back up the writing on the wall: women hunters are now and will continue to play an important role in hunting's future
Furthermore, Female hunters increased their participation in firearms and bow hunting from 2,691,000 in 2007 to 3,675,000 in 2016. This means that female hunters made up 13.3% of all hunters in 2007 and 20% of all hunters in 2016
A hunting license is held by less than 3% of the population of New York State. Women, on the other hand, are the fastest-growing demographic among this group. According to New York Hunting & Trapping, women are drawn to hunting and trapping because they want to spend more time with their families, eat organic and locally sourced food, and spend more time outside; according to New York Hunting & Trapping. Hunting licenses were issued to 53,000 women in the state in 2018
Thus the tremendously improving female engagement in hunting has boosted the demand for hunting apparelsince past decade leading to accelerating the market share for the product in the forecast period
For instance, in November 2017, Field & Stream, a specialty outdoor retailer and product brand owned and operated by DICK'S Sporting Goods, offers a variety of quality apparel options designed specifically for the female hunters
Growing investment by various brands on hunting apparel
The hunting apparel market has grown significantly over the past many years, and a major part of the population has started choosing hunting as a career choice. For instance, Hunting was done by more than 15 million people in 2017. Hunting is primarily regulated on a state-by-state basis in the United States; however, all protected species hunters must have a hunting license. In 2017, the United States had 15.49 million paid hunting license holders.
These tremendously improving participation in hunting have increased the demand for hunting apparel coupled with increasing investments by the key brands across the globe.
As per the global reports, half a dozen brands have grown rapidly in the last decade by bringing modern performance fabrics and materials developed by athletic and mountain sports brands to the hunting market. Various brands such asSitka Gear, Drake Hunting Apparel, Kryptek Hunting, Banded, and Camo Hunting Brands are some of the major brands offering excellent hunting apparel in recent times. For instance, on In May 2017, Cabela’s, the World’s Foremost Outfitter of hunting, fishing, and outdoor gear, has teamed up with Icebreaker, the New Zealand pioneer in merino wool apparel, to create a co-branded apparel line for men and women – Cabela’s + Icebreaker – to be sold exclusively in Cabela’s U.S. retail stores and online at www.cabelas.com this fall.
Furthermore, growing numbers of acquisitions by various key players is another factor adding value to the growing market of hunting apparel. For instance, on June 18, 2019, MeatEater, Inc. has announced its expansion from media into direct-to-consumer retail with the acquisition of hunting technical apparel and gear company First Lite.
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