Seitan Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Seitan Market is segmented By Type (Organic, Conventional), By Distribution Channel (Supermarkets, Specialty Food Stores, Convenience Stores, Online Sales), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Global Seitan Market is estimated to reach at a high CAGR during the forecast period 2024-2031.

Seitan is a food made from hydrated gluten and is widely used as a vegan meat substitute. Gluten, the main protein in wheat is a rich source of protein and is one of the most widely used binders in food processing. Seitan is produced by rinsing off the starch from wheat dough. It is also called wheat gluten, wheat meat, wheat protein or simply gluten. Aside from gluten, seitan has a high protein, mineral, and mineral content, as well as a low carbohydrate and fat content, making it a healthy food. Seitan consumption has been on rise with the increasing market trend in vegetarian and vegan diets, owing to its high protein content and low carbohydrate content. Furthermore, seitan has a relatively neutral flavor, allowing it to absorb the essences of a variety of seasonings and blend seamlessly into any meal, thus making it suitable alternative for meat lovers.

Market Summary

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Market Dynamics

Growing veganism and soy allergic population is driving the market

With growing vegan population, there has been increased demand for meat substitutes including seitan. According to an article, in the last two years, the number of vegans in the United States has increased by 0.4 percent to about 3.5 percent while Vegetarian Times Magazine report "Vegetarianism in America," states that the number of vegans in the United States is rapidly increasing. Thus, with this growing vegetarian and vegan culture, the demand for seitan is likely to propel the market growth. Moreover, the growing population of people who are allergic to soy products such as tofu and tempeh are turning towards seitan as a healthier option for protein source, which is further supporting the market.

However, the availability of other meat alternatives like tofu which is highly popular in the Asia-Pacific region, is likely to pose threat to the market growth.

Market Segmentation

Organic Seitan holds the largest share due to growing demand for healthier food options

Organic seitan is the widely growing segment of the seitan market as people are getting more conscious towards their health. The growing vegan population is a evidence of people getting more serious about their health concerns, which is especially why organic lifestyle is gaining popularity. With people trying to have less processed food and more raw and nutritional food, organic seitan has seen a rise in sales as result. Moreover, various studies have also encouraged people towards consumption of organic food which can increase their nutritional content in the body. These organic seitan are made purely out of plant-based ingredients without addition of any external additives, which makes it especially healthy. In addition to this, the addition of organic flavors for marination is further supporting their growth in terms of taste.

Market Geographical Share

North America dominates the market owing to the rapid growing health concerns due to consumption of meat

North America is the major shareholder of the market with United States and Canada getting serious regarding the increasing obese population. Furthermore, the rising prevalence of chronic diseases such as cardiovascular disease due to increasing consumption of meat caused a rapid growth in the veganism trend. According to a report conducted by the CDC (Centers for Disease Control and Prevention), one person dies from cardiovascular disease every 36 seconds in the United States. While, according to the online newsletter, approximately 58 percent of Canadians want to reduce their meat intake in order to be healthier.

Market Competitive Landscape:

The global seitan market is highly consolidated with large number of players operating in the market. Key players in the market include Wheaty, Sweet Earth Foods, LIMA, Upton's Naturals, Maya, Vbites Foods Ltd., Morningstar Farms, Meatless B.V. and The Nisshin Ollio Group Ltd. The innovations brought in by the companies in terms of new flavors for use in marination and nutrition has helped these companies maintain their lead in the market.

Recent developments in the market

• In 2019, at Natural Products Expo West, Upton's Naturals announced the launch of wheat-protein-based Jerky Bites. These snacks, come in tropical-inspired flavors, which claims to be a good source of protein and vitamin B-12

COVID-19 Impact: Pandemic had a positive impact on global seitan market

The pandemic led to a positive consumer preference among consumers towards seitan and other plant-based meat substitutes. Consumers across the globe have been looking for sustainable food products and the concerns towards animal-derived food added to further growth during the pandemic. Also, the meat processing industry was shut down due to increasing transmission cases through livestock. With people looking for alternate solutions for protein source, plant-based meat products like seitan, tofu were seemed as a heathier option, which increased their demand during the pandemic. According to records, the Plant Based Foods Association saw a 23% rise in sales of plant-based meat products in 2020, when these goods were showcased in meat stores. LoveSeitan, a leading seitan manufacturer in U.K. witnessed a growth of 78% in terms of sales revenue in 2020. The company estimated the growth to be recorded at 74% in 2021.