Global Rice Noodles Market is Segmented By Type (Brown Rice Noodles, White Rice Noodles), By Product (Vermicelli, Stick, Wide, Others), By Distribution Channel (Convenience Store, Specialty Stores, E-Commerce, Supermarket/Hypermarket), By End-User (Household, Food Service Industry), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
The Global Rice Noodles Market reached USD 4.1 billion in 2022 and is expected to reach USD 11.3 billion by 2031 and is expected to grow with a CAGR of 13.5% during the forecast period 2024-2031. The growing popularity of Asian cuisine and the increasing number of people adopting plant-based diets are driving the rice noodles market.
For instance, the rising trend of veganism has led to a significant surge in the demand for rice noodles, as they are a versatile and flavorful option for plant-based meals.
The rice noodle market is experiencing robust growth globally, driven by various factors. Increasing health consciousness and the demand for gluten-free alternatives have propelled the market's expansion. Additionally, the popularity of Asian cuisine and the growing number of plant-based diets have further contributed to the market's growth. The convenience and versatility of rice noodles make them a preferred choice for consumers seeking nutritious and easy-to-prepare meals.
One of the other major drivers in the rice noodles market is the increase in the number of digestive health problems and weight management issues, and the increasing requirement for nutritious food is propelling the demand for gluten-free food items. For instance, the growing prevalence of celiac diseases among consumers would eventually increase the overall sales revenue of the rice noodles market.
Market Summary
| Metrics | Details |
| CAGR | 13.5% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (USD ) |
| Segments Covered | By Type, Product, Distribution Channel, End-User, and Region. |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | North America |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Growing Demand for Gluten-Free Rice Noodles Drives the Market Expansion in Global Markets
The rice noodles market trend is fueled by the increasing demand for gluten-free food. The gluten-free food sector is progressively expanding in APAC nations such as China and Australia as the number of health-conscious people grows and awareness of celiac disease grows. There is presently no treatment available to treat this disease, and the only method to avoid it is to follow a gluten-free diet. Because rice noodles are inherently gluten-free, there is a significant demand for this noodle variety, particularly among health-conscious consumers.
The trend towards gluten-free noodles is due to their health-beneficial effect as they help in lowering the risk of allergic reactions and celiac diseases, as well as induce lower glycemic index for patients suffering from diabetes. High-quality noodles must be bright in color, have an adequate shelf life without oxidative rancidity or microbial spoilage, and have good textural and cooking properties.
Asian Culinary Influence and Growing Multiculturalism Drive Rice Noodles Market Growth
Another significant driver for the rice noodles market is the influence of Asian cuisine and the increasing multiculturalism in various regions. Asian cuisine, known for its rich flavors and diverse noodle dishes, has gained widespread popularity worldwide. As a result, there is a growing demand for rice noodles as a key ingredient in authentic Asian dishes such as stir-fries, soups, and salads, these all are contributing to the growth of the rice noodles market share.
Moreover, as people embrace multiculturalism and explore different culinary experiences, they are discovering the versatility and deliciousness of rice noodles. The convenience and ease of preparation also contribute to the market's growth, as busy individuals seek quick and nutritious meal options. With the rising appreciation for Asian flavors and diverse food experiences, the demand for rice noodles continues to soar.
Competition and Changing Consumer Preferences Pose Challenges to Rice Noodles Market Growth
The rice noodles market is increasingly facing challenges due to the large number of launches of other noodle varieties. For instance, Nestlé India launched the MAGGI Masalas of India Noodles range with flavors like Amritsari Achari Masala Noodles, Mumbaiya Chatak Masala, Super Chennai Masala Noodles, and Bengali Jhaal Masala Noodles. Due to this high competition, the rice noodles market share is affected.
Players manufacturing rice noodles need to come with variety and new flavors to compete with other noodles launched in the market. Intense competition among players, along with rapid technological changes, constitutes a significant challenge to the player in the market. The performance of players in the market is often influenced by changing consumer spending patterns, consumer tastes, local economic conditions, and demographic trends.
Market Segment Analysis
The global rice noodles market is segmented based on type, product, distribution channel, end-user, and region.
White Rice Noodles Segment Dominate the Market with Versatile Usage and Nutritional Benefits
The global rice noodles market has been segmented by type into white rice noodles and brown rice noodles.
The white rice noodles segment typically has a larger market share, accounting for around 68% of the overall rice noodles market size. The basic ingredients used to develop rice-based noodles include flour and water, along with additional ingredients i.e. salt, and oil to improve the quality of the final product. Rice flour is made from both white rice and brown rice.
The white rice variety has a high amylose concentration (27.71%), white rice had 25.0% amylose, 8.0% protein, and 2.2% fat concentration. White rice noodles provide energy through carbohydrates and are relatively low in calories, depending on the portion size and the ingredients used in the accompanying dish. One of the most common uses of white rice noodles is in stir-fries.
They can be stir-fried with various vegetables, meats, and sauces, absorbing the flavors, and creating a harmonious blend of tastes and textures. Additionally, white rice noodles are often used in soups, where their ability to absorb broth and seasonings adds depth to the dish. They are also used in cold salads, spring rolls, and even deep-fried dishes, offering versatility and adding an interesting element to the overall meal.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
The Asia-Pacific Region Held the Largest Share of Rice Noodles Market.
The Asia-Pasific rice noodles market holds the largest share of the global rice noodles market. The gluten-free food sector is progressively expanding in Asia-Pacific nations such as China and Japan as the number of health-conscious people grows and awareness of celiac disease grows. Factors such as new product development, increased taste and versatility, and high levels of marketing support can all contribute to an increase in total market demand for the product.
As a result, some companies are actively establishing rice noodles offers in the Asia-Pacific area in order to diversify their product line. SA GIANG (a Vietnam-based company) has launched processed instant rice products such as instant beef rice noodles, quick chicken rice noodles, and instant tapioca rice sticks. During the forecast period, more manufacturers are expected to launch rice noodles with new parameters, which would eventually aid boost overall market sales and sustain growth.
Source: DataM Intelligence Analysis (2023)
Rice Noodles Market Players
The major global players in the market include Annie Chun's, Inc., JFC International Inc., Lotus Foods Inc., McCormick & Company, Inc., Nasoya Foods USA, LLC, Natural Earth Products, Inc., Nona Lim, LLC, Nongshim Co., Ltd., Roland Foods, LLC., and Thai President Foods Public Company Ltd.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 pandemic has had both positive and negative impacts on the rice noodles market. Initially, there was a surge in demand for rice noodles as consumers stockpiled non-perishable food items during lockdowns. As a staple food item with a long shelf life, rice noodles became a popular choice. However, as the pandemic progressed, supply chain disruptions and restrictions on transportation negatively affected the availability and distribution of rice noodles.
The closure of restaurants and food outlets also impacted the food service sector, which is a significant market for rice noodles. Additionally, economic uncertainties and reduced consumer spending power affected overall market demand. Despite these challenges, the growing preference for convenient and versatile meal options may drive a gradual recovery in the rice noodles market as the pandemic situation improves.
Key Developments
- On February 2022, Thai President Foods, the 50-year-old manufacturer of Mama instant noodles, revealed a five-year plan to establish additional instant noodle factories across every continent, as part of an attempt to sustain its economic growth in the coming decades. It wants to establish plants in the US, the Middle East, and Africa, increasing the total production bases to five on five continents over the next five years.
- On August 2021, Japanese food company Nissin Foods unveiled a new limited-edition pumpkin spice flavor for its cup noodles brand across the US. The brand states that the cup noodles’ pumpkin spice flavor is “saucy”, rather than “soup-based”. The new product features a pumpkin seasoning blended with a sweet, savory, and spiced flavor profile.
- On January 2021, McCormick & Company, based in the U.S., which manufactures spices, noodles, seasoning mixes, and more for a large swath of the food industry, worked feverishly to strengthen and diversify its business through strategic acquisitions. The company acquired FONA International, a manufacturer of clean and natural flavors, for USD 710 million.
Why Purchase the Report?
- To visualize the global rice noodles market segmentation based on type, product, distribution channel, end-user, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of rice noodles market-level with all segments.
- The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global rice noodles market report would provide approximately 69 tables, 67 figures, and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
