Global Organic Makeup Remover Market By Product type (Makeup Remover Wipes, Cleansing Oils, Micellar Water, Others), By End-user (Men, Women), By Distribution Channel (Hypermarkets and Supermarkets, Pharmacies and Drug Stores, E-Commerce, Specialty Stores, Other), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
The global organic makeup remover market is forecast to reach at a high CAGR during the forecast period (2024-2031)
Organic makeup remover is a skincare product made from natural ingredients that helps to remove makeup from the skin. It uses various essential oils like jojoba, rosehip, almond, coconut, castor and olive oil, aloe vera gel and micellar water. Organic makeup removers are rich in antioxidants and fatty acids, which clean the pores while hydrating and nourishing the skin. The global organic makeup remover market is primarily driven by the rising awareness of the harmful effects of chemical-based beauty products. Also, the rapid growth of the beauty and personal care industry has increased the use of organic makeup removers.
Market Scope
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Metrics |
Details |
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Market CAGR |
High |
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Segments Covered |
By Product type, By End-user, By Distribution Channel, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Market Dynamics
Increasing consumers demand for organic skin products
High demand for organic makeup removers that easily remove cosmetics, debris, and pollutants without harming the skin is expected to drive the market growth. Denatured alcohols, parabens, mineral oils, phenoxyethanol, formaldehyde, solubilizers, emulsifiers, and skin irritants sometimes cause a burning sensation around the eyes and face, which is one of the reasons to divert consumers towards organic makeup removers. The growing need to remove makeup by the end of the day to prevent skin allergies and other related problems is also driving the growth of the global demand for organic makeup removers. The popularity of organic makeup removers incentivizes market players within the personal care industry to broaden their offerings. Another factor that boosts the demand for organic makeup removers is the trend for sustainability and green cosmetics.
Consumers are showing a greater preference for vegan and cruelty-free products, thus prompting market players to invest more in launching products derived from natural ingredients that retain integrity in labeling.
Market Segmentation Analysis
Organic makeup remover wipes segment held highest market revenue share of XX% in the year 2021
The organic makeup remover wipes segment procured a significant revenue share in the organic makeup remover market. Makeup wipes are the single-use cloth soaked with facial cleanser, so the product can be taken out from pocket and swipes to remove makeup. They have a very simple application and help remove makeup that is hard to remove easily. Makeup wipes have antifungal and antibacterial properties and have a great ability to soak. It keeps skin fresh and alive. They are travel friendly and don’t require a lather or rinse. For oily skin, mostly aloe vera, cucumber and green tea extract flavored wipes are generally used.
Micellar water is expected to grow in forecast period due to increasing product demand among consumers. Micellar water is mostly used as a facial cleanser to help remove makeup and oil from the skin. Micelle is a highly effective compound at removing dirt and oil to keep skin clean. It uses purified water, moisturizers like glycerin, and mild surfactants, which are compounds used for cleansing. It is a popular alternative to harsher skin cleansers with ingredients like alcohol that can irritate sensitive skin. Micellar water is suitable for all skin types, which is responsible for the growth of organic makeup remover market.
Market Geographical Share
North America is expected to dominate the global organic makeup remover market in the year 2021
The organic makeup remover industry has risen drastically in North America as a result of increased environmental consciousness and understanding of the effects of hazardous chemicals on the skin. The demand for the organic product has been growing at a significant pace due to the rising awareness about bad effect of chemicals on skin. The key players operating in this region have well-equipped production units, sufficiently manned laboratories, and a team of specialized and qualified experts who carry out a diverse range of activities pertinent to the quality of products. The beauty and cosmetics industry in the United States is highly regulated, and various certification schemes are in place to guarantee that goods satisfy environmental criteria and function as advertised. The rising necessity to eliminate makeup by the end of the day in order to avoid skin allergies and other associated issues is boosting the global need for organic makeup removers.
The Asia Pacific is estimated to be the fastest-growing region for the organic makeup remover market in the forecast duration. Increasing disposable income among the expanding middle-class population has majorly contributed to the growth of the market. Consumer’s inclination toward organic products is expected to increase demand for these products, especially in developing countries such as India and China. Many startups have tapped into organic skin care products, which are expected to accelerate the adoption of many green skincare products, including organic makeup removers. For instance, Dr. Sheth’s organic skincare brand provides a wide product portfolio in the facial care range comprising organic cleansers and removers, such as daily care cleansers and removers and Moringa and Vitamin C cleansing oils.
Market Companies
The organic makeup remover market is fragmented due to local and private label brands in different regions. Some of major companies include Foxbrim Naturals, La Foglia, Caudalie and Sky Organics among others. Key players in the market are focusing on adopting various strategies such as mergers and acquisitions. For instance, In Aug 2020, Lotus herbals acquired organic skincare and makeup company Vedicare Ayurveda, owner of the SoulTree brand. Lotus Herbals makes a range of skincare, sun protection and makeup products. Also, in Jan 2022, Good Glamm Group acquired a majority stake in Organic Harvest, is certified beauty and personal care brand. Good Glamm Group was investing Rs 75 crore in growing the brand. This acquisition is in continuation of the Good Glamm Group's approach to acquiring innovative and fast-growing beauty brands in all the important Beauty & Personal Care categories.
In Jan 2020, MARA Beauty launched Algae Enzyme cleansing oil in the skincare segment, including chia, moringa, squalene oils, and fruit enzymes such as pumpkin, papaya, pineapple, and grapefruit. It has many good features such as no synthetic fragrance, easy rinse off, removes all makeup easily and doesn't dry out the skin. In Feb 2018, Burt's Bees, a leading provider of skincare products, announced that its sensitive skincare line had been awarded the National Eczema Association (NEA) Seal of Acceptance. The sensitive line care includes a facial cleanser, eye cream, moisturizing cream and night creams. The cleanser is soap-free and clinically shown to remove dirt, oil and makeup without causing redness and irritation.
COVID-19 Impact:
Negative impact on the global organic makeup remover market
Covid-19 has severely impacted the beauty and personal care industry due to most countries' interrupted lockdown measures and stay-at-home policy. Demand for organic skincare products has declined due to the shift in consumer preferences from buying premium products to using conventional alternatives that are cheap and widely available. Due to the lockdown, people have been refraining from regular makeup practices, which is one of the reason for declining makeup remover products. The strict government regulation during the pandemic resulted in the complete shutdown of various industries; restrictions on transport resulted in a disruption of supply chain. As a result, producers and exporters faced high competition to export their goods.
