Marinades and Dressings Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DMFB4337 | Last Updated On: Jul 07 2022 | Available Formats

> Global Marinades and Dressings Market Expected to reach a high CAGR By 2029: DataM Intelligence

Global Marinades and Dressings Market is Segmented By Type (Acidic Marinades, Dairy Marinades, Enzymatic marinades), By Application(Foodservice Industry, Household), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The global "Marinades and Dressings Market" is estimated to reach at a high CAGR during the forecast period 2022-2029

Marinades are mixtures of seasonings, oil, and often acidic ingredients, such as vinegar, citrus juice, or wine, used to improve the flavor of foods. There are various types of marinades, classified as enzymatic, acidic, and dairy marinades. Enzymatic marinades contain papain or bromelain. These proteins break down the meat to make it more tender. The calcium in the dairy act to age the meat by stimulating its enzymes, which made the meat additional tender. Rising demand for marination as it has several applications such as flavor enhancement, meat tenderization, and meat preservation is expected to boost the demand for marinades and dressings market.

Market Dynamics

Rising demand for convenience food products

Rising demand for convenience food products is expected to drive higher demand for marinades. Marinating is playing a key role in attracting convenience-minded buyers to the meat case. Adding trendy and diverse flavors can boost demand for marinated poultry and meat, but retailers and processors must need to manage food-safety issues if programs are to prosper. The capability to get pre-flavored proteins at a cheap rate than when dining out is spurring more shoppers to purchase the value-added products, and merchandisers are reacting by expanding their collections of options.

Demand for marinated chicken is also raised as merchandisers make it very simple for consumers to prepare meals, Examples such as incorporating marinated poultry into the packaging of cook-in-bag that was previously trendy with vegetables. Marination of chicken breast meat has become very essential in the poultry industry because of the expanded consumer market, restaurant and institutional foodservice demand for convenience and ready-to-cook foods.

Currently, marinating meat, chicken, and pork chops have become an integral part of the meat industry owing to the escalating demand for ready-to-eat, further processed, and higher nutritional value foods. Furthermore, the demand for the prepared marinated pork chop has been constantly expanding in most eastern countries, mainly in China. The Chinese intake of pork meat accounts for nearly 50% of the whole world as per the United States Department of Agriculture, 2019. All the above factor is expected to create a new opportunity for the marinade and dressings market over the forecast year.

Market Segmentation:

Acidic Marinades is the most widely used type, holding about XX% of the global market

The global marinades and dressings market is further classified into type, application, and region. On the basis of type global marinade and dressings market is segmented into acidic marinades, dairy marinades, and enzymatic marinades. Based on application global marinade and dressings market is segmented into foodservice and households.

Acid marinades accounted for the largest market share as it is easy and has wide availability across the globe. Acid bases consist of wine, tomatoes vinegar, and citrus juice. Foodservice industry is the largest application segment for the global marinades and dressing market. Several restaurants are using marinades to tenderize meat, chicken, pork, beef, etc. marinades increase softness, add flavor, and make the meat ready to cook.

Geographical Penetration:

North America is the largest market for marinades and dressings market

By geography, North America is the largest market for marinade and dressing market with a share of nearly XX% in global sales value in 2019, owing to large scale utilization of marinaded food products in foodservice industry and households. Rising demand for ready-to-cook and added flavor food products is anticipated to propel the demand for the marinade and dressing market in the region over the forecast period. Moreover, the demand for marinade and dressing is growing in the Asia-Pacific region because the marinade plays an important role in flavor enhance of meat tenderized it that is easy to cook and hassle-free methods. Europe is accounted for the second-largest market share of the global marinade and dressing market in 2020.


Competitive Landscape:

The global marinades and dressings market is highly competitive with the presence of many formulators. Some of the major players of the market include Nestlé, Worldfoods, Kraft Foods Inc., Heinz Co HJ, Unilever Plc. They have strengthened the market through their product offerings. Continuous innovation to introduce new products, with functional benefits is the key competitive factor in the market. For instance, In June 2018, Nestlé-owned Sweet Earth Foods is expanding its meatless Mindful Chik’n Strips line with the introduction of three new ready-to-eat offerings. The new offerings also include Sweet Earth Seasoned Chipotle Chik’n Strips, featuring plant-based strips tossed in a chipotle marinade.

COVID-19 Impact: The market witnessed a negative impact

The demand for marinades and dressings declined across the globe, owing to closure of foodservice industry. Hotels, restaurants and cafes across educational institutions, offices recreational facilities and housing societies were also restricted in operations or completely closed for at least first half of 2020. The lockdown restricted and low footfall of consumers led to lower demand in foodservice industry, thus resulting decreased sales of marinades and dressings. However, due to lockdowns across countries, people were forced to stay-at-home, which resulted in increased demand for marinades and dressings in the household sectors. The market is estimated to regain its pre-covid levels by 2022 owing to the easing restrictions in most of the major consuming countries. The roll-out of vaccines and effective vaccination programmes will aid the foodservice industry attain its consumer base. 

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