Kenya Precision Agriculture Market is expected to grow at a CAGR of 5.50% during the forecasting period (2020-2027).
New product launches, expansion of facilities, mergers, and acquisitions and strategic partnerships are vital strategies adopted by most of the companies to contribute to the growth of the company and improve their market growth rate.
Precision agriculture is a farming management concept based on observing, measuring and responding to inter and intra-field variability in crops. The goal of precision agriculture research is to define a decision support system (DSS) for whole-farm management with the goal of optimizing returns on inputs while preserving resources.
Increasing demand for food products, the need for optimization of resources and growing awareness about the implementation of digital agriculture are the major factors boosting the growth of the Kenya Precision Agriculture Market.
The Kenya precision agriculture market is primarily driven due to the increasing demand for food in Kenya. The Food and Agriculture Organization (FAO) of the United Nations estimates that almost one-quarter (24.2%) of Kenyans are estimated to still suffer from undernourishment in 2016. Currently, in 2019, 46 percent of the population lives on less than 1 USD a day, 36.5 percent are food insecure and 35 percent of children under five are stunted (chronically malnourished) in Kenya. According to the World Food Program, the number of people that are acutely lacking food security in Kenya has risen to 3.4 million from August 2017 to February 2018 up from 2.6 million for February to July 2017. This deterioration of food security mostly in the arid and semi-arid zones of the country has been the result of poor rainy seasons affecting crop productivity. This is owing to the fact that the majority of farmers in Kenya produce poor yields due to poor farming techniques, nutrient deficiency and lack of water. Land degradation is particularly acute in sub-Saharan African regions where long – term overuse of soil and low, unpredictable rainfall are prime reasons for poor food production. The farmers are so poor they take everything they can out of the soil and are not willing to invest in fertilizers because the growing season is very risky. Thus, companies and the government of Kenya are collaborating on precision agriculture research projects to improve agricultural productivity and crop yield. For instance, in April 2019, a group of scientists from Africa, the UK and Zambia are pushing for adoption of precision agriculture with a focus on soil fertility monitoring to enhance knowledge-driven smallholder farming in Africa.
However, precision agriculture has some disadvantages such as high initial and maintenance cost. The huge cost associated with precision agriculture equipment is expected to negatively affect the growth of the market.
Based on the offering, the market is segmented as software, hardware, and services. Software services in precision agriculture include real-time insights which helps monitor real-time reports of labor and inputs that impact crop production, yield monitoring that helps the user measure yield for a specific location and built-in accounting feature that enables the user to keep records of crop yields and profitability. Inventory management, labor management, traceability of food production, weather records are some other essential features offered by the software services segment of precision agriculture. The software services segment of the Kenya Precision agriculture market is expected to witness healthy growth rates in the feature owing to the rising number of agricultural technology start-ups in Kenya coupled with rapid enhancements in agricultural R&D activities. According to the Precision Agriculture Development (PAD) organization, research in Kenya shows that sugar cane farmers working with Mumias Sugar Company who received agricultural advice via SMS experienced yield gains of 11.5 percent. By reporting delays in input deliveries through the phone system, interruptions in fertilizer distribution were reduced by 21.6 percent.
Start-ups in this region are focusing on the development of innovative software solutions to provide extensive precision agriculture solutions in helping the farmers improve their productivity and crop yield. Nigerian agri-tech startup, Hello Tractor which offers an IoT enabled digital mechanized farming solution has partnered with the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) to expand its services across Nigeria and Kenya, connecting 5,000 smallholder farmers to mechanization services. UjuziKilimo, a Kenyan startup, uses big data and analytic capabilities to transform farmers into a knowledge-based community, with the goal of improving productivity through precision insights which helps adjust irrigation and determine the needs of individual plants. The growing awareness for software services in precision agriculture will drive the software segment of the Kenya precision agriculture market in the forecast period.
New product launches, expansion of facilities, mergers, and acquisitions and strategic partnerships are vital strategies adopted by most companies to contribute to the growth of the company and improve their market growth rate.
For instance, in August 2018, John Deere introduced new precision agriculture solutions and updated software services which include new products such as the 4240 Universal Display, AutoTrac Universal 300 guidance solution and updated 18-2 Gen 4 software, which are designed to help farmers farm even better in 2019 and beyond.
Furthermore, in January 2018, Agribotix, a Colorado-based company specializing in drone-enabled agricultural intelligence, collaborated to integrate its UAS platform with John Deere. Agribotix will deploy its FarmLens ag-drone platform to empower John Deere dealers.
1.1. Research methodology
1.2. Research Objective and Scope of the Report
3.1. Market Snippet by offering
3.2. Market Snippet by technology
3.3. Market Snippet by application
4.1. Market Impacting Factors
4.2.1. Growing Food demand
4.2.2. Increasing awareness about digital agriculture solutions
4.3.1. Expensive precision agriculture equipment
4.5. Impact Analysis
5.1. Porter's Five Forces Analysis
5.2. Patent Analysis
6.1.2. Market Size Analysis, and Y-o-Y Growth Analysis (%), by Technology
6.1.3. Market Attractiveness Index, by Technology
6.2. Crop Scouting
6.3. Field Mapping
6.4. Precision Irrigation
6.5. Irrigation Management
6.6. Yield Monitoring
6.7. Others (include financial management, farm labor management)
7.1.2. Market Size Analysis, and Y-o-Y Growth Analysis (%), by offering
7.1.3. Market Attractiveness Index, by offering
8.2. Remote Sensing
8.3. Guidance system
8.4. Variable Rate Technology (VRT)
9.1. Competitive Scenario
9.2. Competitor Strategy Analysis
9.3. Comparative Product Portfolio Analysis
9.4. Market Positioning/Share Analysis
9.5. Mergers and Acquisitions Analysis
10.1. AGCO Corporation
10.1.1. Company overview
10.1.2. Product portfolio and description
10.1.3. Key highlights
10.1.4. Financial overview
10.3. AG Junction Inc
10.4. Crop Metrics LLC
10.5. Deere and Company
10.6. Farmers Edge Inc
10.7. Grownetics Inc
10.8. Granular Inc
10.9. Crop Nuts
10.10. Ujuzi Kilimo
12.2. List of Tables and Figures
12.3. About Us and Services
12.4. Contact Us
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