Fresh Fruit Extracts Market Size, Share, Industry, Forecast and outlook (2024-2031)

Fresh Fruit Extracts Market is segmented By Type (Citrus Fruits, Berries, Tropical Fruits, Stone Fruits, Pome Fruits, Others), By Form (Liquid, Powder, Others), By Product (Organic, Conventional), By Application (Food and Beverages, Cosmetics and Personal Care, Pharmaceuticals, Dietary Supplements, Others), By Extraction Method (Cold Pressed, Solvent Extraction, Steam Distillation, Enzyme-Assisted Extraction), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-Commerce, Others) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Global Fresh Fruit Extracts Market reached US$ 29.2 billion in 2023 and is expected to reach US$ 50.3 billion by 2031, growing at a CAGR of 7.03% during the forecast period 2024-2031.

Nutritional demand is rising and dietary preferences are shifting dramatically, transforming the food and beverage industry. Consumers want healthy foods that promote good health, preserve psychological and physical well-being and defend against specific diseases. Fresh fruit extracts are used in medicine, drugs and food & beverages due to its linked health benefits such as anti-aging, skin smoothing and weight loss.

To meet the market's needs, some companies are expanding their product lines to include natural citrus extracts. For example, in April 2022, TREATT, a natural extracts and ingredient maker, expanded its TreattClear line of natural citrus extracts for the beverage sector, citing citrus as a top trending ingredient driven by a more health-conscious populace. The surge in the trend of dining outside and the increase in the choice of nutritious meals are expected to drive market expansion.

Market Scope

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Market Dynamics

Rising Demand for Organic Food and Beverages

The worldwide food and beverage industry's growth, notably in functional beverages, increases demand for natural fruit extracts. The growing preference for natural flavoring agents over synthetic chemicals is a significant motivator. The growing emphasis on health and wellbeing is driving the need for products high in antioxidants, vitamins and minerals, all of which are found in fruit extracts. 

Consumers look for supplements and functional foods to improve their immunity, digestive health and general well-being. According to the International Food Information Council's Food and Health Survey, approximately half of respondents are concerned about eating food made outside the home. 

Rising population increase, combined with increasing urbanization around the world, anticipates global market demand. Concerns over artificial components and chemicals have led to an increase in demand for natural, clean-label and organic products. Fresh fruit extracts, which are natural sources of vitamins, antioxidants and nutrients, are much sought after in food, beverage and personal care products. 

In December 2021, Glanbia-owned Optimum Nutrition introduced a new orange-flavored energy drink to its Amino Energy + Electrolytes Sparkling Hydration portfolio. The Amino Energy Sparkling Orange Blast has 100mg of caffeine derived from organic sources such as green tea and green coffee bean extract. The ready-to-drink beverage contains 5mg of amino acids and electrolytes, which aid in energy, focus hydration and recuperation.

Advances in Extraction Technologies

Modern extraction methods, such as cold pressing and supercritical fluid extraction, enable manufacturers to maximize the yield of essential nutrients, flavors and bioactive compounds from fruits. These technologies ensure that the natural characteristics of the fruits are preserved, resulting in higher-quality extracts that meet consumer demands for purity and flavor. Improved extraction processes directly impact the overall market quality and attractiveness of fresh fruit extracts.

Advances in technology are leading to more efficient extraction processes that reduce production costs. Techniques that require less energy and shorter processing times make it economically viable for manufacturers to produce fresh fruit extracts at competitive prices. This cost efficiency supports market growth by allowing companies to offer high-quality extracts at lower price points, attracting a broader customer base.

Short Shelf Life and Preservation Challenges

Fresh fruit extracts are inherently perishable, with a shorter shelf life compared to synthetic alternatives. This limitation creates challenges for manufacturers and retailers, as products must be sold quickly to avoid spoilage. Consequently, this can lead to increased waste and financial losses, making it difficult for companies to maintain profitability in the fresh fruit extracts market. 

To preserve their quality, fresh fruit extracts require specific storage conditions, such as temperature control and protection from light and moisture. These stringent requirements complicate logistics and increase costs associated with distribution. As a result, the complexities of maintaining product integrity throughout the supply chain can limit market reach, particularly in regions where such infrastructure is lacking.

To mitigate the challenges of short shelf life, manufacturers often invest in advanced preservation techniques, such as freeze-drying or vacuum sealing. While these methods can enhance the stability of fruit extracts, they also contribute to higher production costs. This financial burden may deter some manufacturers from entering the market or expanding their product lines, thus limiting overall market growth. 

Market Segment Analysis

The global fresh fruit extracts market is segmented based on type, form, product, application, extraction method, distribution channel and region.

Increasing Need for a Variety of Flavored Liquid Drinks

The industry is expanding due to customers' increasing need for a variety of flavored drinks and foods. This industry offers a wide range of liquid flavor alternatives, both natural and artificial, for several applications such as beverages, sweets, dairy products and baked goods. As customers choose products with fewer chemical ingredients and preservatives, the demand for natural and organic liquid flavors derived from fresh fruits has increased.

Kerry Group plc introduced extract technology in September 2020, allowing developers to plan with citrus fruit flavor essences, known as natural extracts. Flavored NPD will benefit from a broader, more full-bodied finish thanks to this technology. Branded as New! Citrus Extract, the solution was developed using Kerry's non-thermal liquid/liquid extraction technique, which results in highly concentrated extracts with "significantly reduced" amounts of terpenes and sesquiterpenes.

Consumers' growing interest in products that boost their happiness and wellness has resulted in increased demand for beverage varieties. The flavor is important in functional beverages because people want to manage stress, balance their moods and improve their mental and emotional health. In 2023, California-based pomegranate farmer and producer POM Wonderful claims it will demonstrate its dedication to sustainability by recognizing its POMxL liquid pomegranate extract with a third-party program, Upcycled Certified.

Market Geographical Share

Increasingly Preferring Natural and Organic Products in Asia-Pacific

The growing demand for functional meals and beverages with specific health advantages is propelling the market for fresh fruit extracts. Fruit extracts are frequently used in these goods to increase their nutritional content and flavor. Consumers are increasingly preferring natural and organic products, which is being driven by increased health and wellness awareness. Fresh fruit extracts are seen as a healthier alternative to artificial tastes and chemicals.

In 2023, Azelis, a specialized food ingredient and nutraceutical creator, will collaborate with Alvinesa Natural Ingredients, an agricultural upcycling and circular economy specialist. The cooperation will broaden Alvinesa's reach to Vietnam, India and South Korea, creating a new market for its sustainable plant-based components.

Companies are introducing unique products that blend various fruit extracts and include additional health advantages, responding to a wide range of consumer tastes. Governments in the region are supporting health and wellness initiatives that encourage the consumption of natural and nutritious foods, such as fresh fruit extracts.

Funding for research and development in food science and nutrition can result in new applications for fruit extracts. For example, in 2023, the Thai-China Flavours and Fragrances Industry (TCFF) signed a new strategic collaboration deal with Nactarome, a European business that manufactures natural flavorings, colors and functional components. The agreement was signed on March 1st, 2023.

Market Competitive Landscape

The major global players in the market include Phyto Life Sciences P Ltd., Döhler, Kerry Group plc., ADM, Takasag o International Corporation, Himrishi Herbal, HERBAL CREATIONS, James Wild Herbs, Ingredion and Synergy Flavors.

DMI Insights on Recent Scientific Analysis

Flavonoids, polyphenols, anthocyanins and carotenoids are bioactive substances that help neutralize free radicals in the body, lowering oxidative stress and the risk of chronic diseases such as cancer and cardiovascular disease. Berries, like blueberries and strawberries, are high in anthocyanins and vitamin C, which are potent antioxidants that promote cellular health.

Plant-derived compounds present in fruit extracts may have anti-inflammatory, anti-carcinogenic and anti-diabetic effects. Lycopene, a carotenoid present in tomatoes, has been investigated for its ability to reduce the incidence of prostate cancer.

Scientific studies have revealed that ingesting fruit extracts gives numerous health benefits:

• Many fruit extracts, particularly those high in polyphenols, can help reduce inflammation, which is associated with several ailments. Grape seed extract contains resveratrol, a compound renowned for its anti-inflammatory and heart-protective properties.
• Fruit extracts, such as pomegranate and citrus extracts, have been examined for their ability to promote heart health by lowering cholesterol, increasing blood circulation and lowering blood pressure. Pomegranate extract contains ellagic acid, which helps lower cholesterol and prevents arterial plaque formation.

Scientific breakthroughs in extraction techniques have significantly improved the production, purity and efficacy of fresh fruit extracts. Scientific research confirms that fresh fruit extracts are safe for both eating and topical application. Depending on the market, fresh fruit extracts must exceed safety requirements established by regulatory authorities such as the FDA (United States), EFSA (Europe) or FSSAI. This includes assuring proper labeling, assessing safe usage levels and confirming health claims.

Major Steps in Clinical Trial

Recent Clinical Trial in the Market (2024): To evaluate passion fruit by-products as sources of bioactive compounds for noncommunicable disease prevention: methods of extraction and mechanisms 

Introduction: The review, "Passion fruit by-products as sources of bioactive compounds for noncommunicable disease prevention: methods of extraction and mechanisms," offers light on the health benefits and industrial applications of passion fruit waste. Passion fruit is a tropical and subtropical vine species that produces edible fruits. Passion fruits may be used to make a wide variety of food products. However, during passion fruit processing, a considerable amount of waste is emitted into the environment. This review focuses on strategies for extracting bioactive chemicals from passion fruit byproducts such as leaves, peels, seeds and bagasse.

Methods: It concentrates on the bioactive compounds present in passion fruit byproducts, emphasizing their methods of action against noncommunicable diseases. It also includes a thorough examination of the extraction methods utilized to obtain these bioactive chemicals, their possible industrial applications and the factors that influence extraction efficiency.

Results: It promotes further study and innovation in the use of passion fruit waste as a source of bioactive substances for the prevention of noncommunicable diseases, as well as their mechanisms of action. This could help the circular economy. It also emphasizes the value of sustainable and green extraction technologies, which have gained popularity due to environmental concerns.

Conclusion: It investigates the possible health advantages of various passion fruit waste products. It also investigates the potential uses of these extracts in industrial products such as food additives, colorants, nutraceuticals, natural antioxidants and antibacterial agents. Overall, it adds new information by emphasizing the potential of passion fruit by-products as a source of bioactive. It has implications for the scientific community & industry, promoting a better understanding of the health benefits and eco-friendly procedures associated with passion fruit waste utilization.

DMI Analysis of the Above Clinical Trial

The global interest in sustainable practices and health-promoting components has increased the emphasis on agricultural byproducts, notably passion fruit. With increased awareness of noncommunicable diseases (NCDs) and their prevention, passion fruit waste, including leaves, peels, seeds and bagasse, presents an excellent opportunity for bioactive chemical extraction.

Passion fruit (Passiflora edulis) is a tropical and subtropical vine known for its tasty fruits and health advantages. Passion fruit processing generates a significant amount of trash, which creates environmental issues while also serving as a resource for extracting important components.

Passion fruit byproducts include bioactive chemicals that have antioxidant, anti-inflammatory and antibacterial activities, which can help prevent NCDs such cardiovascular disease, diabetes and obesity. The review stresses the transition to green extraction methods that reduce environmental effect while increasing extraction efficiency. 

Cold pressing, supercritical CO2 extraction and ultrasound-assisted extraction are all possible methods. The growing consumer emphasis on health and wellness is boosting demand for natural solutions that prevent NCDs. The shift toward sustainable methods in the food and beverage business increases the market potential for using byproducts from passion fruit processing.

Governments and regulatory organizations are pushing sustainable agriculture methods and the use of natural ingredients, creating a fertile ground for innovation in this field. The review gives important insights into the potential of passion fruit byproducts as a source of bioactive chemicals with health benefits. The findings highlight the potential for innovation and sustainable practices, with implications for businesses such as food, cosmetics and nutraceuticals.

Early-Stage Innovations

Consumer Analysis

A significant number of consumers are driven by health and wellness. They are more prone to seek out fresh fruit extracts because of their perceived benefits, which include antioxidants, vitamins and minerals. Many people value environmentally friendly and ethically sourced products. They prefer to buy extracts from firms that highlight environmentally sustainable operations.

Consumers who have active lifestyles may prefer portable items like liquid extracts, vitamins or ready-to-drink beverages. The practice of buying health products online has increased dramatically, particularly among younger people. E-commerce platforms provide easier access to a greater range of products. Online reviews, testimonials and influencer marketing all play an important part in molding customer behavior. 

When it comes to fresh fruit extract goods, many customers rely on the recommendations of others. Consumers are increasingly interested in items that contain simple, identifiable ingredients. Clean labels increase trustworthiness and attraction. The growing trend towards functional foods is boosting demand for fresh fruit extracts with specific health benefits, such as increased immunity or digestion. Customized nutrition solutions are gaining popularity as people seek goods that are suited to their specific health demands and tastes.

Key Strategies Of Emerging Players And Startups

In recent years, the worldwide fresh fruit extract market has seen substantial innovation. Emerging businesses and startups in the global fresh fruit extracts market are using a variety of novel approaches to differentiate themselves and gain market share. By emphasizing sustainability, health advantages, distinctive product offerings and good branding, these businesses can effectively position themselves in a competitive market while meeting the growing need for fresh fruit extracts.

Sustainability Analysis

The sustainability analysis of the global Fresh Fruit Extracts market highlights the market's alignment with eco-friendly practices and the increasing demand for natural, responsibly sourced ingredients. Fresh Fruit Extracts, derived from fruits such as pomegranates, olives, figs and citrus, are considered environmentally sustainable due to the agricultural practices typically used in Mediterranean regions, which often emphasize biodiversity and low-impact farming.

Consumers are becoming more conscious of the environmental impact of their choices, leading to a preference for plant-based and sustainably sourced ingredients. This is particularly evident in the food, beverage and cosmetic industries, where clean-label and natural products are increasingly sought after. The cultivation of Mediterranean fruits usually involves fewer synthetic pesticides and fertilizers, contributing to reduced environmental harm, which further strengthens the appeal of these extracts in the market.

By Type

• Citrus Fruits
• Berries
• Tropical Fruits
• Stone Fruits
• Pome Fruits
• Others

By Form

• Liquid
• Powder
• Others

By Product

• Organic
• Conventional

By Application

• Food and Beverages
  • Confectionery
  • Dairy Products
  • Beverages
  • Others
• Cosmetics and Personal Care
  • Skin Care
  • Hair Care 
  • Others
  • Pharmaceuticals
  • Herbal Medicines
  • Nutraceuticals
• Dietary Supplements
  • Vitamins
  • Antioxidants
• Others

By Extraction Method

• Cold Pressed
• Solvent Extraction
• Steam Distillation
• Enzyme-Assisted Extraction

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• E-Commerce
• Others

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In December 2021, Glanbia-owned Optimum Nutrition introduced a new orange-flavored energy drink to its Amino Energy + Electrolytes Sparkling Hydration portfolio. The Amino Energy Sparkling Orange Blast has 100mg of caffeine derived from organic sources such as green tea and green coffee bean extract. The ready-to-drink beverage contains 5mg of amino acids and electrolytes, which aid in energy, focus hydration and recuperation.
• In September 2020, Kerry Group plc introduced extract technology, allowing developers to plan with citrus fruit flavor essences, known as natural extracts. Flavored NPD will benefit from a broader, more full-bodied finish thanks to this technology. Branded as New! Citrus Extract, the solution was developed using Kerry's non-thermal liquid/liquid extraction technique, which results in highly concentrated extracts with "significantly reduced" amounts of terpenes and sesquiterpenes.

Why Purchase the Report?

• To visualize the global fresh fruit extracts market segmentation based on type, form, product, application, extraction method, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of the global fresh fruit extracts market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players. 

The global fresh fruit extracts market report would provide approximately 86 tables, 88 figures and 214 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies