The China Contact Lenses Market is expected to grow at a high CAGR of 3.5% during the forecasting period (2022-2029). The rising number of consumers who pursue healthy lifestyles is contributing to the increase in the use of disposable contact lenses, especially in tier one and tier two cities of China. To motivate consumers to change from frequent placement lenses and conventional lenses to daily disposable lenses, brands have been increasing their promotional activities.
However, with the development of internet retailing, increased consumer awareness and communication by online eyewear retailers that assures people of the safety of contact lenses and solutions sold online, the value share of contact lenses sold through optical shops is threatened by the rise of online eyewear retailers. The proportion of contact lenses and solutions sold through internet retailing continues to rise year on year.
Some of the companies having their presence in the China contact lenses market are Shanghai Weicon Co, Ciba Vision Corp, Johnson & Johnson, Shanghai Hydron Contact Lens Optics Co, and Bausch & Lomb.
Acuvue: In China, this brand by Johnson & Johnson offers anti-UV rays contact lenses as well as coloured contact lenses in at least five colours.
Ciba Vision: Ciba Vision, Novartis AG’s vision care business, offers a range of products including Focus DAILIES contact lens and the AOSEPT PLUS solution for contact lens, which are known for their excellent anti-bacterial properties and suitability to sensitive eyes.
Bausch+Lomb: Since entering the Chinese market in 1988, the brand has set up five companies in China. In the Chinese market, it offers an array of products from regular contact lenses to coloured contact lenses and other vision care products. The company is the first ISO-certified contact lens supplier in China.
By Distribution Channel, the China contact lenses are segmented into hospitals & clinics, Retail stores, Online Stores, Optical Stores, Independent Brand Showrooms, and Others.
In 2019, retail stores accounted for the largest share of the contact lenses market, followed by hospitals & clinics and e-commerce.
The large share of retail stores can be attributed to rising disposable income and the demand for cosmetic contact lenses.
Moreover, these stores dispense OTC daily wear disposable contact lenses, resulting in a higher sales volume.
In 2016, the retail sales value of contact lenses amounted to around 6.56 billion yuan in China, up from about 6.12 billion yuan in 2015.
The retail channel of contact lenses has begun to see new experimentation with e-commerce.
In China, there presently exist four major retail channels for contact lenses, including branded chains, medical institutions, eyewear bargain supermarkets and traditional optical shops.
Some of the major chains include Daguangming, Maochang Glasses, Baodao Optical, Ming Long Optical, and LensCrafters.
In recent years, however, a rising generation of e-shoppers has encouraged the development of online business in the contact lenses market. Online outlets such as Sigo, Yichao, and Kede have gained increasing attention and display promising prospects
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