Published: 2022 June 06
Beard Grooming Products Market
180 pages
Report Summary
Table of Contents
List of Tables & Figures

Beard Grooming Products Market is segmented By Product Type (Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, Others), By Distribution Channels (Online Distribution Channels, Offline Distribution Channels), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029.

Beard Grooming Products Market is expected to grow at a high CAGR 8.3% during the forecasting period (2022-2029).

Beard Grooming Products Market are used for basically maintaining facial hair in a more sophisticated and presentable way. A variety of Beard Grooming Products is available for making men look for ways to look good and enhance their appearance. The trend for beards is still strong, creating new opportunities for products that address beard hygiene, styling, and care. Meanwhile, more men are adopting grooming routines that go beyond the basics, and which will be driving the market in the forecast period 2019 to 2026.

Beard Grooming Products Market



Market CAGR


Segments Covered

By Product Type, By Distribution Channel, and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

Beard Grooming Products Market Dynamics 

The global Beard Grooming Products Market is primarily driven by an increase in internet penetration in developing countries such as China, India, and Brazil. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want personal care products and devices such as Beard Grooming Products through online shopping portals. And the other factor that is boosting Beard Grooming Products is the increasing disposable income of people all around the world and increased focus on looks and appearances among the world population.

Nearly half (48%) of European men think that one of the greatest benefits of beauty and grooming products is that they promote a healthy appearance, followed by improving self-confidence.

In 2018, approximately 40% of men in US maintain facial hairs and which increased has increased by 15% in the last five years. And to maintain the beard in sophisticated manners the beard grooming products are helping a lot. And hence driving the beard grooming products market.  

However, the regulations by government pertaining to labeling and packaging of beauty products have hampered the growth of the Beard Grooming Products Market. For instance, in the US, the Food and Drug Administration (FDA) regulates the use of chemical ingredients in beard grooming and other personal products. It does not approve products that are not compliant with standard regulations. Companies also cannot make false claims regarding their beard grooming products. Although this will create difficulty for vendors to penetrate new markets, it will ensure the launch and release of quality beard grooming products in the market.

Beard Grooming Products Market Segmentation

By Type, the global Beard Grooming Products Market is segmented into Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, and Others. Beard Oil dominates in the product segment due to its importance as it helps in growing facial hairs and also reduces itching. Followed by Beard balm, beard shampoo, beard soap, and then others. It is expected that Beard Oil for Beard Grooming Products will grow at a CAGR of ~7.7% during the forecast period.

By distribution channel, the market is segmented into online and offline distribution channels. Offline distribution channel includes Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while online distribution channel includes distribution through e-commerce platforms.

Beard Grooming Products Market Geographical Share

By geography, the global Beard Grooming Products Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).

Europe holds the largest market share for Beard Grooming Products Market, due to increase awareness for person grooming has led to rising in demand for the Beard Grooming Products Market and also people adopting a more sophisticated grooming regimen and are motivated to try new products with top-notch ingredients. North America is after Europe in terms of market share for Beard Grooming Products due to increasing in disposable income of people for such premium products. However, APAC, Middle east, and Africa is after North America in terms of market share of Beard Grooming Products Market

In APAC, China and India are also holding a significant market for Beard Grooming Products and is expected to increase due to the population rise and the effect of the internet penetration in these developing countries.

Beard Grooming Products Market Competitive Trends

Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Beard Grooming Products Market is a fragmented market with the presence of various global and regional players in the market. The major players include Edgewell Personal Care, L’Oréal, REVLON, The Estée Lauder Companies, and Unilever. Other key players in the market include Beard Balm, Honest Amish, Wild Willies, Cremo Styling, Liberty Premium Grooming, Smoky Mountain Beard, Wahl, and Beardoholic.

In March 2019, the world leader in grooming tools, Wahl answers the call for beard care products. They launched Wahl’s Beard Care Products, on the company’s 100th anniversary. The new beard care products are the perfect complement to the grooming tools and will cater to the problems of dryness, itchiness, hair loss, and skin irritation. Wahl created a line of products specifically formulated for men and the grooming challenges they face.

In September 2018, Godrej Consumer Products (GCPL) has launched eight new products men’s grooming category through its brand Cinthol. The company, which will target tier I and II cities, has launched an innovative product line that includes combination products such as face wash and shaving cream, face wash, and beard shampoos.

Frequently Asked Questions

What is the Projected CAGR value of the Beard Grooming Products Market?

Beard Grooming Products Market is expected to grow at a CAGR of 8.3% during the forecasting period 2022-2029.

Which region controlled the global market during 2022-2029?

North America region Controls the Beard Grooming Products Market during 2022-2029

Which is the fastest growing region in the Beard Grooming Products Market?

Among all regions, Asia Pacific is the fastest growing market share during the forecast period 

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