Beard Grooming Products Market is segmented By Product Type (Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, Others), By Distribution Channels (Online Distribution Channels, Offline Distribution Channels), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Report Overview
Beard Grooming Products Market is expected to grow at a CAGR of 8.3% during the forecast period 2024-2031.
Beard Grooming Products Market is used for basically maintaining facial hair in a more sophisticated and presentable way. A variety of Beard Grooming Products is available for making men look for ways to look good and enhance their appearance. The trend for beards is still strong, creating new opportunities for products that address beard hygiene, styling, and care. Meanwhile, more men are adopting grooming routines that go beyond the basics, and which will be driving the market in the forecast period 2024 to 2031.
Market Summary
| Metrics | Details |
| Market CAGR | 8.3% |
| Segments Covered | By Product Type, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Market Dynamics
The global Beard Grooming Products Market is primarily driven by an increase in internet penetration in developing countries such as China, India, and Brazil. This has enabled the huge market potential for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want personal care products and devices such as Beard Grooming Products through online shopping portals. And the other factor that is boosting Beard Grooming Products is the increasing disposable income of people all around the world and the increased focus on looks and appearances among the world population.
Nearly half (48%) of European men think that one of the greatest benefits of beauty and grooming products is that they promote a healthy appearance, followed by improving self-confidence.
In 2018, approximately 40% of men in the US maintain facial hair and which increased has increased by 15% in the last five years. And to maintain the beard in a sophisticated manner beard grooming products are helping a lot. And hence driving the beard grooming products market.
However, the regulations by government about labeling and packaging of beauty products have hampered the growth of the Beard Grooming Products Market. For instance, in the US, the Food and Drug Administration (FDA) regulates the use of chemical ingredients in beard grooming and other personal products. It does not approve products that are not compliant with standard regulations. Companies also cannot make false claims regarding their beard grooming products. Although this will create difficulty for vendors to penetrate new markets, it will ensure the launch and release of quality beard grooming products in the market.
Market Segmentation
By Type, the global Beard Grooming Products Market is segmented into Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, and Others. Beard Oil dominates in the product segment due to its importance as it helps in growing facial hair and also reduces itching. Followed by Beard balm, beard shampoo, beard soap, and then others. It is expected that Beard Oil for Beard Grooming Products will grow at a CAGR of 7.7% during the forecast period.
By distribution channel, the market is segmented into online and offline distribution channels. Offline distribution channel includes Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while online distribution channel includes distribution through e-commerce platforms.
Market Geographical Share
By geography, the global Beard Grooming Products Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
Europe holds the largest market share for Beard Grooming Products Market, due to increase awareness for personal grooming has led to rising demand for the Beard Grooming Products Market and also people adopting a more sophisticated grooming regimen and are motivated to try new products with top-notch ingredients. North America is after Europe in terms of market share for Beard Grooming Products due to the increase in the disposable income of people for such premium products. However, APAC, the Middle East, and Africa are after North America in terms of market share of the Beard Grooming Products Market
In APAC, China and India also hold a significant market for Beard Grooming Products, and are expected to increase due to the population rise and the effect of internet penetration in these developing countries.
Companies and Competitive Landscape
Key players are adopting strategies such as investing in R&D, new product launches, and expansion in distribution channels to stand out as strong competitors in the market. The global Beard Grooming Products Market is a fragmented market with the presence of various global and regional players in the market. The major players include Edgewell Personal Care, L’Oréal, REVLON, The Estée Lauder Companies, and Unilever. Other key players in the market include Beard Balm, Honest Amish, Wild Willies, Cremo Styling, Liberty Premium Grooming, Smoky Mountain Beard, Wahl, and Beardoholic.
In March 2019, the world leader in grooming tools, Wahl answers the call for beard care products. They launched Wahl’s Beard Care Products, on the company’s 100th anniversary. The new beard care products are the perfect complement to the grooming tools and will cater to the problems of dryness, itchiness, hair loss, and skin irritation. Wahl created a line of products specifically formulated for men and the grooming challenges they face.
In September 2018, Godrej Consumer Products (GCPL) launched eight new products men’s grooming category through its brand Cinthol. The company, which will target tier I and II cities, has launched an innovative product line that includes combination products such as face wash and shaving cream, face wash, and beard shampoos.
