Global Aronia Berries Market is Segmented By Type (Aronia Prunifolia, Aronia Arbutifolia, Aronia Melanocarpa), By Form (Fresh, Frozen), By Nature (Organic, Conventional), By Product (Whole Berries, Value Added Products), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, E-commerce), By Application (Food & Beverages, Nutraceuticals, Pharmaceuticals, Other), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
Global Aronia Berries Market reached US$ 743.4 million in 2022 and is expected to reach US$ 1,287.0 million by 2030, growing with a CAGR of 7.1% during the forecast period 2024-2031.
Aronia berries are gaining consumer popularity due to their high nutritional and medicinal value. The trend of sustainable and plant-based product usage drives market growth. These berries are used in various applications of food & beverage and pharmaceuticals and add flavor and nutrition to various products. The rich antioxidant and anti-inflammatory properties increase its use in medicinal and dietary supplement use.
The increased demand is also increasing the large-scale investments in the development of aronia-based products. In September 2023, A+ Berry, a market leader in creating innovative and delicious antioxidant drinks, revealed that the company has received a $300,000 R&D Grant for Innovative Research Projects from the Department for developing and launching new innovative antioxidant products with the help of aronia berries.
Most consumers are adopting the use of natural products to lead a healthy lifestyle. Manufacturers are focusing on the launch of natural, exotic and flavourful products to attract consumers towards the product. For instance, in August 2022, The Berry Company, a UK-based UK juice brand announced the launch of its new Green Tea and Blueberry juice blend with Aronia and Juniper extract.
Market Summary
| Metrics | Details |
| CAGR | 7.1% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Form, Nature, Product, Distribution Channel, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Demand for Aronia Berries in the Cosmetic Industry
Globally, consumers are giving equal importance to skincare and personal care products just as food and beverage products. The increasing consumer awareness regarding the adverse effects of synthetic products on the skin is driving the need for cosmetic products made from natural ingredients. The high demand for natural cosmetic products is increasing the global aronia berries demand due to improved properties of these berries on skin care due to their rich vitamin C and anti-ageing properties.
Symrise announced the launch of a new line of Diana food bioactives in March 2023 for Beauty from Within products. These nutricosmetic ingredients include anti-ageing and skin conditioning solutions. Also, hair and nail care products are naturally sourced from fruits including cranberry and aronia berries. This launch reinforces Symrise's commitment to high-quality cosmetic ingredients.
In February 2023, Stylekorean, K-Beauty & Korean Skin Care and Beauty Shop, released new products into the market with the launch of two new vitamin C serums All Day Pure C 5.5 Serum and the All Day VC-IP 1.0 Firming Serum. Booth products are manufactured with Aronia melanocarpa extract, which is rich in high phenolic acid and polyphenolic flavonoid content that help reduce UVB-induced skin damage.
Health Benefits Associated with Aronia Berries
Aronia berries are a great source of antioxidants, making them an important part of a healthy diet. They can help prevent and cure urinary tract infections, improve blood circulation, and reduce the risk of heart disease. The carotene in aronia berries can also protect the eyes and prevent cataract formation. Aronia berries are also useful in preventing and treating diabetes.
The anti-inflammatory properties of aronia berries help in boosting the immune system. They can also act as an anti-carcinogenic agent and help fight against cancer. Furthermore, consuming aronia berries can help prevent the body from storing fat around the abdomen, leading to weight loss. High health benefits associated with the consumption of these aronia berries are leading to an increase in market demand.
Manufacturers are infusing aronia berries along with various natural ingredients to improve the product value. For instance, in April 2023, Crude Juice announced the launch of its newest flavor, made with a combination of apple, plum, strawberry, blackberry and aronia juice. The product is the result of a blend of 100% natural juices, has a perfect balance of sweet and tart flavours and is infused with aronia berries to increase its antioxidant properties.
High Cost of Aronia Berries
Aronia berries are seasonal products. These berries have limited plantation and high production costs. The low yield of these berries is the greater challenge for the growers. Limited availability and high-cost limit the product use in some of the applications, restraining the market growth. The high price of these berries is forcing price-sensitive consumers to take up other favourable berries of low price such as strawberries.
Some of the food and beverage manufacturers take up alternative products such as strawberries instead of aronia berries in product production to limit the final cost of the product. In addition, limited consumer awareness regarding the various health benefits associated with aronia berries is hindering the market growth.
Market Segmentation
The global aronia berries market is segmented based on type, form, nature, product, distribution channel, application and region.
High Demand for Natural and Nutritive Food Products
The global aronia berries market is segmented based on application into food & beverage, nutraceuticals and pharmaceuticals. The food & beverage segment accounted for the largest share of the global market with the increased consumer preference for healthy and natural food and beverage products. In October 2023, FROOTYA, a leading brand in the natural beverage sector, highlighted a surge in consumer interest in aronia and sea buckthorn superfoods.
In November 2020, Agriton UK announced the launch of a new probiotic drink EM Drink. This fermented probiotic drink is made of various naturally beneficial ingredients such as lactic acid bacteria and Aronia berries and is designed to support natural immune resistance and help balance digestive bacteria.
In November 2022, Poppilu, a beverage startup, announced the launch of a new lemonade induced with Aronia berry as a major ingredient. The company aims to expand its market to the Midwestern territories. The new lemonade is packed with antioxidants and is available in three different flavours.
Market Geographical Share
Increasing Consumer Adoption of Healthy and Natural Products
North America dominated the global aronia berries market with U.S. and Canada leading the market growth. Regional consumer awareness regarding the advantages associated with the consumption of aronia berries is increasing crop cultivation in this region. According to Fruit Growers News 2023, in U.S., approximately 200,000 aronia berry bushes are planted on an estimated 1,100 acres.
Increasing focuses of crop growers in aronia berries boost the market demand. In February 2023, Midwest grain growers are diversifying their crops by adding different types of berries such as Aronia berries. Increasing consumer demand for these products is increasing the new product launches into the market by the regional market players. For instance, Sawmill Hollow Family Farm based in USA introduced Aronia-infused beverages into the market in 2022.
In addition to the numerous excisting market players in this region, multiple companies are expanding their market range in this region, increasing market growth. For instance, in July 2023, J&J Arinia, a Canadian-based company is expanding thier market into the United States with the launch of its new Aronia Juice Box. The product is famous for its natural, organic and non-GMO nature.
Aronia Berries Market Companies
The major global players in the market include Sawmill Hollow Family Farm, Bio Juice, TECOFOOD sp, Berrico Food Company BV., Lemonconcentrate S.L.U, Herbo Nutra, Eclecticherb, Swanson, Organic Traditions and Aronia ORIGINAL Naturprodukte GmbH.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic had a mixed impact on the global aronia berries market. The market faced challenges due to limited product availability in various regions. Manufacturers of every industry, including aronia berries faced challenges in raw material sourcing from the various regions due to strict pandemic regulations and disrupted sully chain activities.
The strict regulations from the government resulted in the shutdown of food and beverage processing industries that use these berries in the production of gummies, jams and juices. The limited production transportation and shutdown of various offline distribution outlets also have a negative impact on the market growth.
The increased health consciousness among consumers during the pandemic positively impacted the market growth with the high use of these products daily to improve their health conditions. The high demand for these products also influenced the manufacturers to incorporate these berries as ingredients in the production of dietary supplements and pharmaceutical products.
Russia- Ukraine War Impact
Various industries around the world were affected by to Russia-Ukraine war. The food and beverage industries also faced numerous challenges and losses due to improper supply chain activities and decreased product sourcing and distribution among various regions of the world. The disrupted import and export transactions of the product affected the price of the product resulting in the high costs of the final product as well.
Key Developments
- In March 2023, Dole Packaged Foods, LLC announced the launch of 11 new products. The new product line includes the reintroduction of Dole Boosted Blends Smoothies and new Dole Smoothie Bowls with exotic fruits aronia berry.
- In May 2022, Symrise announced the range of Aronia health active ingredients, Aronia extract and Aronia juice powder which both are standardized in polyphenols and anthocyanins.
- In November 2020, Vermont Farmer created a new drink, Shrubbly, sparkling shrub drink. Aronia berries are used as a key ingredient in Shrubbly.
Why Purchase the Report?
- To visualize the global aronia berries market segmentation based on type, form, nature, product, distribution channel, application and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of aronia berries market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global aronia berries market report would provide approximately 101 tables, 103 figures and 234 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
