Probiotics are the live bacteria and yeast that are beneficial, particularly to the digestive health. The World Health Organization (WHO) defines probiotics as the live microorganisms which when administered in adequate amounts confer a health benefit on the host. Many bacterial strains of the family including Lactobacillus, Bifidobacterium, Bacillus and yeast strain Saccharomyces boulardii are the most commonly used probiotic microbes. The growing awareness among the population towards the gut health and proven benefits of probiotic products on balancing gut microbiota is driving the growth of the global probiotics market.
The global probiotics market valued USD 45.82 billion in 2018 and is estimated to reach USD 81.86 billion by 2026 with a CAGR of 7.58% during the forecast period (2019-2026).
Significant share of the probiotic consumption is in the form of functional foods and beverages accounting for 78.6% of the global dollar sales in 2018. Products such as Yogurt, Yakult, Sauerkraut and Kimchi are the most widely used probiotic functional foods globally. The key health related advantages associated with the consumption of probiotic supplements include improved digestive health, ability to prevent diarrhoea, improved mental health, heart health, and ability to reduce allergies. However, as probiotic enriched products are classified as food supplements and drugs, these products are subjected to several stringent regulations across the globe. The manufacturers are subjected to meet the formulation and processing guidelines of these regulatory bodies. This factor is acting as the major hindrance for new entrants
Market Dynamics
Drivers
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Rising health consciousness
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Awareness towards preventive healthcare
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Ban of antibiotic growth promoters
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The growth of food retail business in Asia Pacific region
Restraints
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Ban on probiotic foods in Europe
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Cannibalization of probiotic products
Market Segmentation
The bacteria segment in the global probiotics market is valued at USD 41.01 billion in 2018 and is estimated to grow at a CAGR of 7.6% over the forecast period to reach a USD 73.52 billion by 2026.
The bacteria segmentation in the global probiotics market includes Lactobacillus, Bifidobacteria, Streptococcus Thermophilus, Acidobacter, Bacillus, are among many others.
Different types of Lactobacillus strains used in the production of different capsule, tablets and powder-form includes Lactobacillus acidophilus, Lactobacillus bulgaricus, Lactobacillus casei, Lactobacillus gasseri, and Lactobacillus plantarum.
Lactobacillus is mostly found in food such as yogurt, and it is diverse in its application to maintain human health as it has potential to treat diarrhea, vaginal infections, and skin disorders such as eczema.
The probiotic is composed of three bacterial strains including Lactobacillus acidophilus CL1285, Lactobacillus casei LBC80R, and Lactobacillus rhamnosus CLR2— has gained huge acceptance from North American officials, government organizations, and consumers.
Lactobacillus acidophilus strain was patented by different manufacturing companies for different applications including UAS Laboratories, DuPont, Virun are among many others. Lactobascillus strains are used in the manufacturing of beer, cocoa, ŬĞĮr͕ sauerkraut, cheese, cider, kimchi, pickles, yogurt and other fermented food as well as animal feeds.
The daily and supplements industry are extensively using lactobacillus strains in the production of various products, and they are increasingly used in the production of animal feed due to their inherent potential to replace antibiotic growth promoters.
Geographical Analysis
North America is the most dominant market in the global probiotics market owing to the huge presence of a health-conscious population and rising disposable income in respective capsules and sachet preparations. In the United States, probiotics are provided primarily in the form of capsules, or sachet preparations. The primary probiotics available in the United States market includes preparations containing L. acidophilus, Lactobacillus GG, L. reuteri, Bifidobacterium species, and S. boulardii.
Growing awareness regarding the relationship between diet and health are boosting the demand for probiotic food and beverages products and supplements to enhance health while providing basic nutrition across the United States. During the last few years, the animal husbandry located across the United States are inculcating probiotics in the feed to ensure the proper health of animals and to eliminate the constant outbreak of different diseases.
In the United States, there are many small probiotic distributors, but unlike European and Asia countries, the country has only a limited number of fermentation facilities. In majority of the cases, the probiotics in the United States are imported from different countries across the globe and then formulated and packaged in the United States. The government regulation over probiotics in the United States is complex, depending on the probiotics intended use, Food and Drug Administration regulates it as dietary supplement, food ingredient and drug.
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