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Inflammatory Bowel Disease (IBD) | Competitive Intelligence

Published: May 2025
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Disease Overview:

Inflammatory bowel disease (IBD) is a chronic condition that affects the intestines. It develops when the body's immune system mistakenly targets healthy cells in the digestive tract, leading to persistent inflammation and tissue damage that does not resolve without treatment.

Ulcerative Colitis (UC)

  • Ulcerative colitis (UC) is the most common type of inflammatory bowel disease (IBD).
  • UC affects the inner lining of the colon and rectum, causing complete damage to the lining.

Crohn's Disease

  • Crohn’s disease is a type of inflammatory bowel disease (IBD) that can affect any part of the digestive tract, from the mouth to the anus.
  • It inflames areas of the intestine walls, causing patches of damage that can reach the outer lining

Epidemiology Analysis (Current & Forecast)

The prevalence of IBD is increasing due to the aging population worldwide. DataM estimates 359k incidence cases in 2023, with global prevalent cases of 4.84 million.

IBD - Epidemiology

Approved Drugs (Current SoC) - Sales & Forecast

IBD treatment algorithm depends on the stage of the disease. Combination therapy provides good remission rates. Biologics are the most promising therapeutic option for IBD in the current scenario.

The current standard of care includes:

1. Aminosalicylates (5-ASA):

  • Mesalamine: Available under brand names such as Lialda, Asacol, Pentasa, and Apriso, mesalamine is commonly used to treat mild to moderate ulcerative colitis by reducing inflammation in the lining of the colon.
  • Sulfasalazine: Sold as Azulfidine, this medication combines sulfapyridine and 5-ASA, effective in treating mild to moderate ulcerative colitis and, in some cases, Crohn's disease.

2. Corticosteroids:

  • Prednisone and Budesonide: These are utilized for the short-term management of moderate to severe IBD flare-ups due to their potent anti-inflammatory effects. Long-term use is generally avoided because of potential side effects.

3. Immunomodulators:

  • Azathioprine and Mercaptopurine: These agents suppress the immune system to reduce inflammation and are often used when patients do not respond to standard therapies or to maintain remission.

4. Biologic Therapies:

  • Anti-TNF Agents: Medications like infliximab (Remicade) and adalimumab target tumor necrosis factor-alpha (TNF-α), a pro-inflammatory cytokine, and are used in moderate to severe cases of IBD.
  • Integrin Receptor Antagonists: Vedolizumab (Entyvio) is approved for adults with moderate to severe ulcerative colitis or Crohn's disease who have had an inadequate response to conventional therapy.

5. Janus Kinase (JAK) Inhibitors:

  • Tofacitinib: An oral medication approved for moderate to severe ulcerative colitis, it works by inhibiting Janus kinase enzymes involved in the inflammatory process.

6. Recently Approved Treatments:

  • Omvoh (mirikizumab): Approved by the U.S. FDA for the treatment of adults with moderate to severe Crohn's disease, expanding its previous indication for ulcerative colitis.
  • Tremfya (guselkumab): Initially approved for psoriasis, its use has been expanded to include treatment for adults with ulcerative colitis.
Inflammatory Bowel Disease - Treatment Opportunities & Current SoC

Pipeline Analysis and Expected Approval Timelines

Inflammatory Bowel Disease (IBD), encompassing conditions like Crohn's disease and ulcerative colitis, remains an area of active research with several promising therapies in development.

Below is an overview of select drugs currently in the pipeline, along with their expected approval timelines:

DrugDeveloperCurrent StatusExpected Approval
Obefazimod (ABX464)AbivaxPhase III2027
Duvakitug (Anti-TL1A mAb)Teva & SanofiPhase II2028

 

 

 

 
TamuzimodVentyx BiosciencesPhase II2028
GlepaglutideZealand PharmaCRL, FDA requested a new trial2027
RosnilimabAnaptysBioPhase II2028+
NSHO-101Ensho TherapeuticsPhase I TBD
IBD - Emerging Therapies - Pipeline Analysis

Market Size & Forecasting

The Age-Related Macular Degeneration (AMD) therapeutics market was valued at ~$14.24 billion in 2024 and is anticipated to be valued at US$ XX Bn by 2032, registering a CAGR of ~6-8% over the forecast period.

IBD - Market Sizing

Unmet Needs

Despite advancements in IBD therapies, several gaps remain in treatment options, patient outcomes, and disease management.

Below are some key unmet needs in IBD care:

Unmet NeedChallengesPotential Solutions
Disease Modification & Long-Term RemissionCurrent treatments manage symptoms but do not alter disease progression.Develop therapies that prevent complications like fibrosis and strictures.
More Effective & Safer TherapiesOnly 30-40% of patients achieve remission, and many lose response over time. Some treatments have serious side effects.Improve drug efficacy, reduce immunosuppressive risks, and develop new mechanisms of action.
Faster-Acting TreatmentsMany drugs take weeks to months to show effects, leaving patients with prolonged symptoms.Develop rapid-onset therapies for acute disease flares.
Personalized & Predictive TreatmentNo reliable way to predict which drug will work best for each patient.Use biomarkers and precision medicine approaches to tailor treatments.
Treatment for Fibrosis & StricturesNo FDA-approved drugs specifically target fibrosis and strictures in Crohn’s disease.Research antifibrotic drugs to prevent complications and reduce the need for surgery.
Better Non-Invasive MonitoringColonoscopies are invasive, expensive, and inconvenient for regular monitoring.Develop more reliable stool, blood, and imaging-based monitoring tools.
Management of Extraintestinal ManifestationsMany IBD patients suffer from joint, skin, and eye inflammation, which current drugs do not effectively treat.Develop therapies that address both intestinal and systemic symptoms.
Mental Health & Quality of LifeHigh rates of anxiety and depression among IBD patients, but mental health care is often overlooked.Integrate psychological support into IBD treatment plans.
Cost & Access to TreatmentBiologic drugs are expensive, and insurance barriers delay treatment access.Improve affordability, reduce insurance restrictions, and expand biosimilar availability.
Pediatric & Elderly Treatment GapsMany clinical trials exclude children and older adults, leading to limited data on safe treatment.Conduct more research to optimize therapies for these populations.

Competitive Landscape and Market Positioning

The inflammatory bowel disease (IBD) market is highly competitive, with numerous pharmaceutical companies investing in innovative therapies to address unmet medical needs. The market includes biologics, small molecules, and emerging therapies, with companies competing based on efficacy, safety, cost, and patient convenience.

Competitive Positioning of Key Players

CompanyKey IBD ProductsCompetitive StrengthsChallenges
AbbVieHumira (Adalimumab), Rinvoq (Upadacitinib), Skyrizi (Risankizumab)Stronghold in the TNF inhibitor and IL-23 markets; expanding oral therapy portfolio.Loss of Humira patent exclusivity to biosimilars.
Janssen (J&J)Remicade (Infliximab), Stelara (Ustekinumab), Tremfya (Guselkumab)Diversified IBD portfolio with IL-12/23 and IL-23 inhibitors.Competition from biosimilars and newer targeted therapies.
TakedaEntyvio (Vedolizumab)Gut-selective mechanism reduces side effects, strong brand reputation.Facing competition from new biologics and biosimilars.
PfizerXeljanz (Tofacitinib)First JAK inhibitor approved for UC; oral administration is a key advantage.FDA safety warnings limit usage.
Eli LillyOmvoh (Mirikizumab)IL-23p19 inhibitor with promising efficacy.Competing against established IL-23 drugs like Skyrizi and Tremfya.
Bristol-Myers SquibbZeposia (Ozanimod)First approved S1P modulator for UC, offering an oral alternative to biologics.Competes with JAK inhibitors and has a slower onset of action.
Teva & SanofiDuvakitug (Anti-TL1A)Novel mechanism targeting TL1A; strong potential in biologic-refractory patients.It is still in clinical trials; approval is expected in 2028.

Target Opportunity Profile (TOP) & Benchmarking

A Target Opportunity Profile (TOP) in the inflammatory bowel disease (IBD) market identifies ideal drug characteristics based on unmet needs, competitive gaps, and market dynamics. The goal is to define what an ideal new therapy should offer to maximize market potential.

Key AttributeIdeal Target ProfileCurrent Gaps
EfficacyHigh induction and sustained remission rates (>50-60%)Most biologics achieve remission in only ~30-40% of patients
SafetyLow risk of infections, malignancies, and cardiovascular eventsImmunosuppressants and JAK inhibitors have safety concerns
Onset of ActionRapid symptom relief within 1-2 weeksMany therapies take 6-12 weeks for noticeable improvement
Durability of ResponseLong-term maintenance of remission without loss of responseAnti-TNFs and JAK inhibitors lose efficacy over time
Administration RouteOral or long-acting injection for convenienceMany therapies require frequent infusions or injections
Target MechanismNovel mechanisms beyond TNF, IL-12/23, and JAK pathwaysLimited options for patients failing current biologics
Non-Invasive MonitoringBiomarker-based tracking instead of colonoscopyCurrent monitoring relies on invasive procedures
Combination Therapy PotentialSafe to combine with existing therapiesDrug interactions and immunosuppression risks
Cost & AccessibilityCompetitive pricing and insurance coverageBiologics and newer small molecules remain expensive

This benchmarking analysis compares existing treatments and pipeline drugs against the ideal TOP criteria.

Drug ClassExample DrugsEfficacySafetyOnsetConvenienceNovel Mechanism
Anti-TNF BiologicsAdalimumab, InfliximabModerateModerateSlowInjection/IVNo
IL-12/23 InhibitorsUstekinumabHighHighModerateInjectionNo
IL-23 InhibitorsRisankizumab, GuselkumabHighHighModerateInjectionPartial
Integrin InhibitorsVedolizumabModerateHighSlowIVNo
JAK InhibitorsTofacitinib, UpadacitinibHighModerate (infection, thrombosis risk)FastOralNo
S1P ModulatorsOzanimod, EtrasimodModerateModerateSlowOralYes
Anti-TL1A Therapies (Emerging)Duvakitug (Teva/Sanofi)Expected HighExpected HighModerateInjectionYes
Microbiome-Based Therapies (Emerging)SER-287, VE303UnknownExpected HighSlowOralYes
Gene Therapies & Cell-Based Therapies (Future)Under ResearchUnknownUnknownUnknownUnknownYes

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