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U.S. Rowing Machines Market Size, Share, Industry, Forecast and outlook (2023-2030)

Published: 2022 December 21
SKU : FMCG4297
180 pages
Report Summary
Table of Contents
List of Tables & Figures

U.S. Rowing Machines Market is Segmented By Type (Air Rowing Machine, Hydraulic Rowing Machine, Water Rowing Machine, Others), By End-user (Residential, Commercial), By Distribution Channel( Offline, E-Commerce) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2021-2028


U.S. Rowing Machines Market  reached US$ XX million in 2022 and is expected to record significant growth by reaching up to US$ XX million by 2030, growing at a CAGR of 8.0% during the forecast period (2023-2030). 

U.S. Rowing Machines Market Scope



Market CAGR


Segments Covered

 By Type, By End-User, By Distribution Channel , and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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A rowing machine is a muscle-building workout featuring a sliding seat and oars. A rowing machine, often known as an indoor rower, is a machine that simulates the movement of rowing on watercraft for exercise or rowing training. Rowing is often regarded as one of the most effective ways to improve fitness. 

Rowing machines are also suitable for people with post-surgery ailments and joint problems. Exhausting physical activities, such as sports, that require a lot of jumping and running strain the joints. Rowing is a low-impact exercise ideal for fitness buffs with joint problems. It also allows for a full-body workout, which aids in the efficient burning of excess fat and calories.

U.S. Rowing Machine Market Dynamics

The increasing need for a healthy and fit lifestyle and an increasing number of health and fitness centers in U.S. are two main reasons driving U.S. rowing machine market. However, the price fluctuations of the product may restrain market expansion. 

The increasing need for a healthy and fit lifestyle

A rowing machine is an effective aerobic exercise that helps reduce weight, offers complete upper and lower-body workouts and reduces joint-related problems. U.S., a technologically advanced country, cannot still follow a healthy lifestyle. However, changing lifestyles and growing awareness among the population regarding the need to follow a healthy diet have shown severe changes in the American population.

Furthermore, growing consumer awareness of health issues and rising obesity rates in U.S. are expected to drive rowing machine market expansion. The number of individuals aged 20 to 64, who make up the largest gym-going group, has risen in recent years, driving up demand for gym memberships in U.S. and improving the market share for rowing machines in the country.

An increasing number of health and fitness centers in U.S 

The rowing machine market is primarily driven by rising awareness of health and fitness, hectic work schedules and growing health issues that promote the rise in fitness centers and health clubs globally. People enroll in gyms and health clubs to remain fit and maintain proper body structure.

Health & fitness clubs provide their customers with the infrastructure for their workouts and physical activity in exchange for a membership fee. For instance, In 2017, more than 200 thousand fitness & health clubs were in operation worldwide, of which about 38.5 thousand are located in U.S. The clubs in U.S. had about 55 million members. Globally over 170 million people were members of a health/fitness club.

Price fluctuations

The initial expense of purchasing and maintaining these machines is the most significant impediment to market expansion. The cost of the product depends on the type of raw material used, such as hardened steel, cast iron, brass and others. The product shows varying costs, which is the primary factor hurdling the product's market.

Rowing machines for indoor use range from US$ 100 to US$ 2500. Depending on the style, model and brand, a good rower can cost anywhere from US$ 600 to US$ 1200. Water-resistant rowers are the most expensive (US$ 1300 on average), whereas air-resistant rowers are substantially cheaper (US$ 750 on average). 

COVID-19 Impact on U.S. Rowing Machines Market

The demand for U.S. rowing machines was growing significantly before the outbreak of COVID-19. The increasing consumer inclination toward fitness and improving government support for adopting healthy practices created huge opportunities for the rowing market to grow in U.S.

Furthermore, increasing health and fitness clubs in U.S. was another factor that has shown significant market growth in the region. For instance, According to U.S. Bureau of Economic Analysis, the health club industry increased alongside the American economy in 2018, with a 2.9% GDP growth tied to the biggest single-year increase since 2005.

U.S. Rowing Machine Market Segment Analysis

By type, U.S. rowing machine market is segmented into air rowing machines, hydraulic rowing machines, water rowing machines and others.

Several advantages of air rowing

One of the most common forms of rowing machines is the air rower. Since the 1980s, air rowing machines have been present and many people believe them to be the best sort of rower. In reality, air resistance devices, often known as ergometers, are the standard for the indoor sport of rowing. 

Air is forced through an internal flywheel to create resistance in air rowing machines. The wheel is attached to the rowing handle by a chain and spins the flywheel as you pull. The stronger the resistance, the faster the flywheel spins through the air as you row. Air rowers have several advantages, including a wide range of resistance that mimics rowing on water, mechanical resistance that adjusts to your stroke rate, smooth operation and low wear and tears on the mechanism.

U.S. Rowing Machine Companies & Competitive Landscape 

The U.S. rowing machines market is consolidated and moderately competitive. The market growth is dominated by global companies, followed by local players. 

Major U.S. rowing machine market companies include Concept2 Inc., LifeSpanFitness, WaterRower, Stamina Products, Inc, Johnson Health Tech., Sunny Health and Fitness, First Degree Fitness, DKN Technology, Decathlon and Sole Fitness.

Concept2 Inc. 

Overview: Concept2 inc. is a U.S.-based company specializing in manufacturing rowing equipment. In addition, the company is engaged in manufacturing, designing, selling and servicing unique products. The company product line includes oars, RowErgs, SkiErg and BikeErg. Concept2 inc. has been manufacturing and selling rowing machines since 1981. The company's rowing machines are used by Olympic athletes, cardiac rehab patients and individuals at home. Concept2 is engaged in factory direct sales to eliminate the middleman to provide U.S. and Canadian customers with the best value. Therefore, customers can buy directly from the company's manufacturing facility in Morrisville, U.S. 

Product Portfolio: The company provides RowErgs and Dynamic products. RowErgs is engineered to work smoothly, is easy to maintain and lasts a lifetime. Olympics uses machines and elite-level athletes to train for their sport. Dynamic is the closest simulation to rowing on the water and was developed to satisfy the particular training needs of the competitive rowing athlete.

Key Development: On February 2019, Concept2 formed a partnership with USRowing, World Rowing Federation and the Long Beach Rowing Association to host the second World Rowing Indoor Championships on the California State University in Long Beach campus. 

U.S. rowing machine market report would provide access to an approx. 39 market data table, 25 figures and 202 pages. 

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