The Global Tartaric Acid Market is expected to reach a high CAGR of 5.2% during the forecasting period (2022-2029).
Tartaric acid is an organic white crystalline diprotic acid. The compound occurs naturally in various plants, particularly in tamarinds, bananas, and grapes. Tartaric acid is used in many foods when a sour taste is anticipated. Tartaric acid is one of the primary acids that is found in wine, and it is also used as an antioxidant. Tartaric acid is used in the food industry as a flavouring agent and additive, and it is also used in industries such as pharmaceuticals, textile photography, tanning, printing, and ceramics. Multiple functions of tartaric acid across different industries are expected to remain the dominant force driving the demand for the tartaric acid market. Furthermore, growth in the wine industry across the globe is also projected to influence the tartaric acid market significantly. Emerging production of tartaric acid through cost-effective methods, which in turn are expected to generate untapped opportunities for the tartaric acid market.
Consumption of tartaric acid in food & beverages is expected to drive the global tartaric acid market
Tartaric acid is an essential additive in bakery items where it functions as a leavening agent when mixed with baking powder. It also enhances fruit flavours and stabilizes batter systems and colour in baked foods. During winemaking, tartaric acid extracts act as buffers to regulate antioxidants, acidity, and as preservatives; in other food items, it acts as natural flavour enhancers and food emulsifiers. Nowadays, there is a trend among consumers toward opting for natural ingredients in food & beverage products, which leads to growth in the demand for naturally extracted tartaric acid.
Moreover, the demand for tartaric acid is supported by the growing consumption of sports and protein drinks and nutritional bars, as well as the introduction of fruit-flavoured beverages, where it is used as an acidulant to give a sour taste and to stabilize the colour properties of the respective beverage. Tartaric acid is also used in several medical applications, including the manufacture of solutions that are used to determine glucose levels. To provide coatings in the manufacturing of capsules and pellets, tartaric acids are used as cores. It aids in providing better accuracy and consistency to drug layering and coating.
On the other hand, the major restraining factor for the tartaric acid market is the stringent food safety regulations. The increase in government regulations in various countries is restricting the use of synthetic tartaric acid in food grade and pharmaceutical grade applications. This may restrict the market growth of tartaric acid. Governments in various countries have framed regulations related to the use of synthetic tartaric acid in food grade and pharmaceutical applications to avoid its side effects.
Market Segmentation: Flavors & Salts segment is expected to be the largest segment with a share of XX% during the forecast period
The tartaric acid market, based on application, is segmented into food & beverages, pharmaceuticals and cosmetics & personal care among others. The cosmetics & personal care segment held the largest share as of 2020. Tartaric acid and its salts are used as pH adjusters in cosmetics and personal care products. It is considered a low-risk ingredient for skincare use and safe to use in skincare. It is also used as an antioxidant in the production of cosmetics. The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers, on personal wellness and appearance. Owing to this factor, key players are focusing on launching new and innovative products for men, to increase their product offerings and customer base, which may give them an edge over their competitors.
The Asia Pacific is expected to dominate the global tartaric acid market
Asia-Pacific region accounted for the largest share of the regional tartaric acid Market. Consumption of tartaric acid in foods and beverages in developing markets is expected to grow, along with the increasing demand for processed food and beverages. Owing to the presence of the largest consuming countries such as China and India, the demand for tartaric acid in the region is growing at a significant rate. The consumption of cosmetics has been increasing among Indian teens, as well as middle-aged people, primarily driven by an increasing focus on self-care. The cosmetics and personal care industry is one of the fastest-growing consumer product markets in India, with a strong market entry potential for US companies.
Moreover, increasing wine production in China coupled with growing consumption in Southeast Asia and the Australian continent is propelled to favourably impact the demand over the forecast period. Increasing tartaric acid demand as an anti-oxidant in functional foods and nutritional beverages coupled with the application sector growth is anticipated to further complement the market growth
The global tartaric acid market is highly fragmented due to the dominance of several local and global players present in the market. The market exhibits a strong presence of global key players, such as Distillerie Mazzari SpA, Australian Tartaric Products, Anhui Hailan Biotechnology Co. Ltd and Industria Chimica Valenzana SpA among others. Players in this market are following various strategies to occupy a significant position in the market. For instance, a renowned cosmetics brand in the U.S., Sephora, announced that it would start its operations in the U.K. to anticipate the rising demand for tartaric acid-based cosmetics.
COVID-19 Impact: Demand from cosmetics and packaged beverages declined during the pandemic
The global cosmetics industry was negatively affected, which impacted the demand of the market studied. The revenue from the global cosmetics industry fell from approximately USD 89.8 billion in 2019 to 87 billion in 2020, witnessing a decline of around 3.1% in 2020. The COVID-19 outbreak has affected almost all industries across regions, as most of the manufacturing companies are either closed or are operating with limited production and staff. Despite all this, demand for food remained. High sales of food and beverages were observed, which made manufacturers change their sales methods and shift to online platforms. However, manufacturers will now have to redefine the supply chain structure. They are changing sourcing patterns and may focus on local providers instead of sourcing from other regions. The COVID-19 outbreak has slowed down various businesses in most regions. The Asia Pacific has been highly impacted by a coronavirus, which may have a moderate impact on the tartaric acid market.
However, the condition is expected to recover in 2021. As the lockdowns are being lifted and the markets are slowly getting to their pace, which is an encouraging sign for the tartaric acid market.
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