Global Smart Facial Cleansing Devices Market segmented By Type (Nylon, Silicone, Others), By Technology (Rotating, Sonic), By Gender(Male, Female), By End-User(Household, Commercial), By Distribution Channel(Offline, Online), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029
Market Overview
The Global "Smart Facial Cleansing Devices Market" is expected to reach at a CAGR of 1.6% during the forecast period (2022-2029).
Smart facial cleansing devices are a type of gadget used as a cleansing tool to intensify the effects of facial skin cleansers. Smart facial cleansing devices have been gaining demand for household and beauty salons because of superior cleansing effects, easy usability, and increased consumption of skincare products, accelerating industry growth. The growing sales of cosmetics and personal care products to improve their well-being and develop their self-esteem also impact the market growth.
Pollution can wreak havoc on the skin, resulting in a dull complexion and leaving the skin vulnerable to pigmentation and breakouts. While skincare buffs already understand the power of facial cleansing devices, everyone benefits by including one in their skincare routine. The tech tools deep clean with their whirring bristles and remove every bit of pore-clogging sunscreen, makeup, or dust that settles onto the skin.
Source: DataM Intelligence Analysis (2021)
Market Dynamics
The global smart facial cleansing devices market is boosting with rising demand for intelligent skincare solutions.
Rising demand for smart skincare solutions
Flawless and clean skin has become an obsession in numerous countries, as beauty brands have been coming up with products that ensure age-resistant complexions for decades. But younger, digitally-savvy customers are no longer satisfied with the typical beauty regimens and they are asking for intelligent skincare solutions that are in line with their futuristic age, which is boosting the sales for the smart facial cleansing device market.
For instance, the Swedish skincare brand FOREO is the biggest success story in China. In 2017, Foreo smart silicone facial cleansing device, FOREO LUNA, broke records when it sold more than $US 15 million worth of the product in 24 hours. Foreo claimed the top position in the beauty device category with over 100 million RMB in sales via its 11/11 Tmall Singles' Day promotion. Since then, the beauty device has settled in pole position in China, breaking records yearly.
Due to the rising sales in the market, various companies have launched their new products. For instance, in 2021, Beauty-tech leader Vanity Planet launched innovative 'LEDA Face Brush' with FDA-approved blue and red light therapies. The sonic-powered antibacterial silicone bristles are available in 3 customizable modes.
Not suitable for all skin types
Despite the seemingly endless list of benefits, smart facial cleansing devices are not suitable for every type of skin. Many people use facial devices incorrectly, choose a setting with stimulation, or settle for a too stiff brush and causes inflammation. Although there are various gentle options, overuse of brushes disturbs skin pH, depleting the protective acid mantle and can cause enhanced oil production.
Red, irritated skin is common when using face cleansing devices because stiff bristles damage delicate capillaries and cause microabrasions. Especially, the sonic devices should not be used to remove makeup as they may push makeup deeper into the pores–gross. The excess use of the cleansing device can create inflammation. The factors mentioned above restrain smart face cleansing devices among consumers.
COVID-19 Impact Analysis
The smart facial cleansing devices market has been unstable during the COVID-19 outbreak. Various beauty entry categories have represented the affordable luxury segment like smart facial cleansing devices. But, the trend was reversed during the COVID-19 pandemic. Based on the pandemic scenarios, the global beauty-industry revenues have declined by the 20 to 30% in 2020. Moreover, the recurrence of the COVID later in the year has further declined the growth of cleansing devices.
With the outbreak of COVID-19, various beauty salons were shut down and new openings are likely to be delayed for at least a year. For obvious reasons, sales of cosmetic products have fallen flat during the age of mask-wearing. Moreover, consumers spend less on beauty products than usual, negatively impacting the smart facial cleansing device market.
Segment Analysis
By type, the smart facial cleansing devices market is segmented into silicone, nylon and others.
Consumer looking for more hygiene options is boosting the sales for silicone face cleansing devices
The silicone bristles have replaced nylon bristles in the smart facial cleansing device. Experts recommended that silicone brushes are easier to clean. Moreover, silicone is considered more hygienic when compared to other materials. Foreo claims that its brushes are 35 times more hygienic than nylon bristles. Most companies are now employing silicone face cleansing devices due to their enhanced features.
For instance, the Luna device, which comes in multiple sizes and models, works through T-sonic pulsations that pulse 8,000 times per minute through silicone touchpoints to gently but effectively reach into the pores to remove oil, dirt, makeup residue, sweat, and dead skin cells. The rising level of expenditure on beauty products coupled with advancements in the devices will help in boosting the market.
Source: DataM Intelligence Analysis (2021)
Geographical Analysis
Growing cosmetics industry is boosting sales in Europe
Europe is the global flagship producer of beauty & cosmetic products. In 2020, the European cosmetics and personal care market was valued at US$ 87.9 million (€76.7 million). Moreover, around US$ 24.6 million (€21.5 million) worth of cosmetic products was exported from Europe in 2018. The largest markets for cosmetics and personal care products within Europe are Germany, France, Italy, Spain, UK, and Poland.
Various recent products have been launched in the market with growing sales of the cosmetics industry. For instance, in 2021, Global beauty major L'Oréal has developed a motorized skin device that offers a range of massaging and cleansing options in response to vocal cues from users; it then presents smart audio feedback and guidance with an integrated speaker when in use.
Moreover, in 2018, Foreo launched Luna Fofo, an AI-enabled smart facial cleansing device. The Luna Fofo offers personalized skincare accessible at the touch of a button. The product is shipped around 900,000 devices to beauty fans in partnership with the FabFitFun Beauty Subscription site.
Source: DataM Intelligence Analysis (2021)
Competitive Landscape
The global smart facial cleansing devices market is consolidated with a handful of companies. A limited number of companies are manufacturing smart facial cleansing devices due to the need for technologically advanced features. In addition, some of the players contributing to the market's growth are Age Sciences Inc, Loreal, Foreo, Vanity Planet, Philips, Sephora, Nu Skin, Panasonic, Hitachi, Conair Corporation and others.
Forea
Overview: Forea was founded in 2013 and is headquartered in Sweden. The company offers a new beauty and wellness solutions standard, from the facial cleansing brushes in its LUNA line, mask UFO courtesy and reinventing the toothbrush with ISSA. The company has over 3,000 employees spread over dozens of global cities. The company has sold over 36 million FOREO products in more than 75 countries.
Product Portfolio: The company manufactures extruded diamond netting, extruded flat netting, extruded square netting, extruded cylindrical tubes, and other similar products.
Key Development: In 2019, Foreo announced the newest installment of its LUNA range of facial cleansing devices, LUNA 3, launching on Amazon Luxury Beauty. The product is available in three variations: sensitive (lavender), combination (blue), normal (pearl pink) and retails for US$ 199. The smart facial cleansing device is available exclusively on Amazon Luxury Beauty. The company will begin in-store and online at select retailers including Ulta, Saks Fifth Avenue, Net-a-Porter, Shoppers Drug Mart, Sephora, Nordstrom, BlueMercury, and more.
Why Purchase the Report?
- Visualize the global smart facial cleansing devices market segmentation by type, technology, gender, end-user, distribution channel, and region, highlighting the key commercial assets and players.
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The global smart facial cleansing devices market report would provide an approximate 77 market data table, 68 figures, and 180 pages
Target Audience
- Buyers
- Manufacturers
- Industry Investors/Investment Bankers
- Cosmetic Companies
- Spa & Parlors
- Education & Research Institutes
- Research Professionals
- Emerging Companies
- Distributors