Published: 2023 March 14

Real Time Location System (RTLS) Market Size, Competitive Landscape and Market Forecast - 2030

SKU : ICT1921
180 pages
Report Summary
Table of Contents
List of Tables & Figures

Global Real-Time Location System (RTLS) Market is segmented By Component (Software, Hardware, Services), By Technology(RFID, Bluetooth, Wi-Fi, UWB, GPS), By Industry Verticals (Healthcare, Automotive, Retail, Government and defense), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029

The Global "Real Time Location System (RTLS) Market" is expected to grow at a CAGR of 18% during the forecasting period (2022-2029).

Real-Time Location System (RTLS) Market Scope



Market CAGR


Segments Covered

By Component, By Technology, By Industry Vertical and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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An RTLS system is a technology that tracks the geolocation of a range of objects in real-time. An RTLS is different from GPS in the sense that an RTLS system is confined in its geographical boundary of signal detection, whereas GPS provides global coverage. The signal used in an RTLS system can be radio frequency, or optical (infrared), or acoustic (ultrasound). However, the location information accessed by the RTLS system usually does not include speed, direction, or spatial orientation of any form.

The report covers all the major trends and drivers playing a vital role in the growth of the global market. The market has been segmented on the basis of region, component, technology, and industry verticals.

Real-Time Location System (RTLS) Market Dynamics and Trends

The Global Real Time Location System (RTLS) Marketis expected to thrive, owing to the boom in the number of people owning smartphones. This is because of the extensive number of mobile applications dependent on GPS software in-built in smartphones. Another driver for the market would be the technological advancements in the field which improve efficiency, and at the same time cut component costs. Also, the fact that RTLS systems have the possibility of being used in different ways to address various inefficiencies is a major factor of growth.

In addition, Asset tracking is important in any industry. Real-time locating systems offer easy identification and tracking of assets which include tools, containers, medical equipment, and trailers. And for the military and defense sectors, it’s even more critical. Moreover, According to the Stockholm International Peace Research Institute (SIPRI), total world military expenditure rose to $1,822 billion in 2018, representing an increase of 2.6 percent from 2017.  The five biggest spenders in 2018 were the United States, China, Saudi Arabia, India, and France, which together accounted for 60% of global military spending. Therefore, increasing military expenditure is further expected to fuel growth in the global RTLS market.

However, the privacy and security concerns surrounding sharing a person’s location, the high cost involved in the initial setup coupled with uncertainty clouding the returns which are to accrue over time by incorporating RTLS hinder the growth of the market.

Real-Time Location System (RTLS) Market Segment Analysis

By Component, the Global Real-Time Location System (RTLS) Market is segmented into the Software Components and Hardware Components. Hardware, being the major component used in setting up the RTLS, dominated this segment. Be that as it may, the technological advancements in this sector have led to a recent trend in the hardware (tags, sensors, etc.) prices falling which means although the sale volume is forecasted to rise, the sale value will not be seeing such growth.

By Technology, the Global Real-Time Location System (RTLS) Market is classified into RFID, Bluetooth, Wi-Fi, GPS, and others. Radio-Frequency Identification (RFID) is further sub-segmented into Active RFID and Passive RFID. This segment is expected to be dominated by the Wi-Fi segment due to technological advancements in bandwidth improvement which has led to increased effectiveness. Another factor supporting the demand for Wi-Fi-based RTLS solutions is the low deployment cost as compared to its closest competitor, the RFID solutions.

By Industry Verticals, the Global Real-Time Location System (RTLS) Market is segmented into Manufacturing, Logistics, Defence, Health Care, Electronics and others. The Health Care industry is expected to show healthy growth in this segment with increasing incorporation of RTLS solutions to track missing equipment, patient activities, etc.

The Logistics and Manufacturing segments are exploitable avenues for prospective manufacturers as there is an increasing need to track shipments in transit, and products in various of the supply chain. India, for example, is working on pushing manufacturing-friendly initiatives so that the contribution of the manufacturing sector to the Gross Domestic Product would reach 25% from the present 17%.

Another industry vertical with the potential to dominate the Global Real-Time Location System Market is the Electronics Manufacturing Industry. As the demand for electronics in the form of smartphones, tablets, computers/laptops, etc. In 2018, for example, 1.5 billion smartphones were sold worldwide. This comes in line with the smartphone sales showing a steady increase in the tens of millions over the past few years.

Real-Time Location System (RTLS) Market Regional Penetration

By geography, the global Real Time Location System (RTLS) market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).

In 2018, North America accounted for the highest growth rate because of the presence of high-profile RTLS solutions/RFID providers in the region. In America, for example, 96% of the high-profile retail stores have taken up measures to ensure their apparel is RFID tagged.

The APAC region has also been forecasted to have a healthy growth rate, due to the rapidly increasing demand for smartphones, and a focus on developing the manufacturing sector in each country.

In Europe, the RTLS market is expected to be fuelled by the fast pace of developments in the health care system. This accelerated demand for efficient health care is partly because of the anticipated increase in the number of patients that need to be taken care of, given that the ratio of older people to younger people is set to rise in Europe. According to the findings of an EU-sponsored study, the EU-28’s median age is expected to rise by 4.5 years by 2080. This means, given the present demographic, there will be less than two persons of working age for every elderly person. This aging of the continent as a whole is forecasted to drive the demand for health care.

Real-Time Location System (RTLS) Companies and Competitive Landscape

The Global Real-Time Location System (RTLS) Market is an extremely fragmented market with a high degree of competition existing among market players. This market is primarily technology-driven and any prospective market player would do well if investments in R&D are prioritized.

Some major players in the market are Impinj, Teletracking Technologies, Ubisense Group, Zebra Technologies, Arista, Aruba Networks (Hp Enterprise), Awarepoint, Identec Group, and among others.

Impinj Inc, a major market player has started following the trend of connecting products to the web, and has started incorporating the Internet of Things into their RFID tags. Making an exclusive Impinj Platform so that consumers can view the state, location and authenticity of a product in real time was their way of establishing market presence.

Ubisense Group has chosen to focus on improving the efficiency of the supply chain process in factories by emphasizing the importance of a digitally connected factory and its benefits. Keeping an eye on the future, the firm has started delivering customized solutions to make smart factories for the automotive industry. They are aimed at allowing the manufacturers to achieve efficient inventory control by making products, parts, and components visible and identifiable anytime and everywhere.

Key Takeaways:

  • As the Global Real Time Location System Market is expected to grow, given that it has just transitioned from a nascent stage, market players should focus on gaining product acceptance more.
  • Firms providing RTLS Solutions are expected to shift to the trend incorporating a digital aspect in the services they provide, and building a firm-specific web application to access the products tagged by their tags would go a long way in establishing market presence.
  • A major area to exploit is the logistics segment as product manufacturers have a lot to benefit from real-time information of inventory in transit, primarily because it increases operating efficiency

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What is the Real-Time Location System (RTLS) Market growth?
The market is growing at a CAGR of 18%.
Who are the key players in Real-Time Location System (RTLS) Market?
Impinj, Teletracking Technologies, Ubisense Group, Zebra Technologies, Arista, Aruba Networks (Hp Enterprise), Awarepoint, Identec Group.