Nutraceutical Packaging Market is Segmented By Type (Bag-In-Box, Pouch, Bottles and Jars, Blister Pack, Others) By Product Type (Child Resistant Packaging, Starter and Demo Kits, Brand Kits, Single-Use, Stick Packs, Others), By Material Type (Plastic, Metals, Glass, Paper & Paperboard, Others), By Nature (Conventional, Eco-Friendly, Recyclable), By Application (Dietary Supplements, Medicinal Foods, Herbal Products, Isolated Nutrient Supplements, Others) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Market Overview
Global Nutraceutical Packaging Market reached US$ 3.3 Billion and is expected to reach US$ 5.1 Billion by 2030, growing with a CAGR of 5.3 %during the forecast period 2023-2030.
Nutraceuticals include functional foods, nutritional supplements, phytochemicals and designer foods. Nutraceutical products are useful for both medical and nutritional purposes. People are getting more interested in nutraceutical items as their awareness and comprehension of nutrition and health grows. As a result, nutraceutical packaging is critical in preventing nutraceutical product contamination from the outside. The packaging of nutraceuticals protects them from oxidizing factors. Nutraceuticals are packaged in films, bottles, bags and pouches globally.
Source: DataM Intelligence Analysis (2022)
Market Dynamics
Growing demand for a healthier lifestyle resulting in a demand for nutrition products such as dietary supplements drives the nutraceutical packaging market. Also, the development of compostable packaging in the nutraceutical packaging industry drives the market. However, Nutraceuticals face a unique set of challenges regarding e-commerce.
Growing demand for a healthier lifestyle resulting in a demand for nutrition products such as dietary supplements drives the nutraceutical packaging market
The growing demand for various kinds of nutraceutical products such as dietary supplements, energy drinks and protein bars is driving the market's growth. For instance, according to the CRN Consumer Survey, 2019, 77% of consuming dietary supplements. The survey reported that the majority of both males and females aged more than 18 take dietary supplements. Adults between the ages of 35-54 use the most dietary supplements of any age group, at 81 percent.
The market has also been propelled by increased disposable income and urbanization. Furthermore, because of improved health consciousness, the acceptance of these items has increased among recreational and lifestyle consumers in recent years. These products are sold in several retail shops, including mass merchandisers, small shops, drug and specialty stores and online merchants.
The development of compostable packaging in the nutraceutical packaging industry drives the market
Compostable packaging is gaining popularity due to the current anti-plastic wave in the media and general public. As a result, industries are turning to plant-based materials for packaging. A sustainable packaging company, for example, developed a seaweed-based sauce packet to replace plastic condiment packets.
Moreover, companies interested in sustainable and eco-friendly packaging are entering the market and developing products. For instance, in September 2020, W-Cycle, an Israeli food-tech startup, developed SupraPulp, plastic-free packaging made of sugarcane waste that is fully compostable yet durable enough to be used for greasy, wet, or hot food.
Nutraceuticals face a unique set of challenges when it comes to e-commerce
Sales of vitamins and supplements over the internet are growing at 12% faster than the e-commerce average. As more nutraceutical companies seek to expand their online sales, they must also address the e-commerce model's hurdles. For example, the delivery may result in your products being packed with non-related items. And the weather factors such as moisture, temperature and others will almost certainly be unknown. Weight and stature are also more important considerations.
Failure to provide the appropriate package elements to withstand the conditions of e-commerce distribution can result in a negative consumer experience, resulting in lower sales and possibly the brand's demise.
COVID-19 Impact Analysis
Although COVID-19 vaccinations are now available and pharmacologic treatments are being developed, there is still much interest in dietary supplement constituents that may improve or control COVID-19 signs and symptoms by enhancing immune function and reducing inflammation. As a result of the introduction of COVID-19, sales of dietary supplements marketed for immunological health surged. The immune system, which includes innate, first-line defense and adaptive responses, protects the body against disease-causing microorganisms.
Segment Analysis
Based on type, the nutraceutical packaging market is segmented into bag-in-box, pouch, bottle, jars, blister packs and others.
A pouch comes in a wide range of varieties which can be used for several uses depending on the requirements. It is a flexible packaging that is extremely versatile and easily customized. Spout pouches, a type of stand-up pouch, are now widely utilized for packaging products such as cocktails, petrol station screen wash, baby food, energy drinks and many others. In particular, manufacturers are turning to spout pouches for children's food such as fruit juice and vegetable puree. In addition, they use spouts wide enough to allow the liquid to be filled and dispensed smoothly but narrow enough to prevent it from spilling during use.
Spout pouches have now seen an economical and environmentally friendly alternative to rigid plastic bottles, plastic tubs and tins. They are convenient for both the manufacturer and the consumers because of comparatively easier production and are perfect for the consumers' 'on the go' lifestyle. In May 2019, Dow and Menshen jointly developed a technology that claims to enable the production of spouted pouches made of mono-material films. The company aims to address the recycling criteria for flexible packaging and helps brands meet their sustainable packaging goals with the technology.
Source: DataM Intelligence Analysis (2022)
Geographical Analysis
The nutraceutical packaging market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa based on geography.
Because of the increased demand from the food and beverage, health and nutrition industries in the North America market, the global nutraceutical packaging market is expected to grow significantly. Aspartic acid consumption is predicted to rise in North America due to increased demand for packaged and fresh foods. Further, the dietary supplements industry continues to innovate and grow in the region, thus indicating the vital role supplementation works in their overall health and wellness regimens.
Source: DataM Intelligence Analysis (2022)
Competitive Landscape
The global nutraceutical packaging market is competitive, resulting in high investment by the global and local brands, contributing to the major share in the market. In addition, the companies contributing to the market's growth are Amcor plc, Scholle IPN, Berry Global, Inc., ALPHA PACKAGING, Mondi, NuEra Nutraceuticals Inc., Burgopak, Dorn & Ward Packaging, Glenroy, Inc., Airnov, Mold-Rite Plastics. Moreover, the companies are adopting growth strategies such as expansions, acquisitions, product launches and collaborations, contributing to the market growth globally.
Amcor plc
Overview: Amcor plc is an Australian-American global packaging company. The company serves flexible packaging, rigid containers, specialty cartons, closures and services for food & beverage, pharmaceutical, medical-device, home and personal care. It is headquartered in Sydney, Australia.
Product Portfolio: Amcor plc provides a wide offering of roll stock films optimized for high-speed filling for nutraceutical products
Key Development:
- In December 2020, Amcor and Mars Food partnered to develop the first food-safe, mono-material microwavable rice pouch. The breakthrough packaging technology would make the pouches for Mars Food's household brands such as Ben's Original and Seeds of Change recyclable.
Why Purchase the Report?
- Visualize the composition of the nutraceutical packaging market segmentation by type, product type, material type, nature, application and region, highlighting the key commercial assets and players.
- Identify commercial opportunities in the nutraceutical packaging market by analyzing trends and co-development deals.
- Excel data sheet with thousands of data points of nutraceutical packaging market-level 4/5 segmentation.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in excel for the key product of all major market players
The global nutraceutical packaging market report would provide access to an approx. 77 market data tables, 81 figures and 180 pages.
Target Audience
- Packaging Manufacturers
- Flexible Packaging Manufacturers
- Rigid Packaging Manufacturers
- Traders, Distributors and Suppliers of Nutraceutical Products
- Investment Research Firms