Microgreens Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DMAG2623 | Last Updated On: Aug 29 2022 | Available Formats

> Global Microgreens Market Expected to reach a high CAGR of 11.3% By 2029: DataM Intelligence

Global Microgreens Market is segmented By Green Type (Brassicaceae, Asteraceae, Amaranthaceae, Cucurbitaceae,  Lamiaceae,  Lentils, Onion, Garlic, Leeks, Others), By Farm Type (Outdoor Farming, Greenhouse Farming, Vertical Farming), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029

 

Market Overview:

[150 Pages Report] The Global Microgreens Market is predicted to reach a high CAGR of 11.3% during the forecast period (2022-2029)

Microgreens Market - Strategic Insights

Metrics

Details

Market CAGR

11.3%

Segments Covered

By Green Type, By Farm Type and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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Microgreens are small green veggies that are essentially the first true leaves of edible vegetables and herbs. The seedlings that have formed roots, stems, cotyledons, and true leaves are harvested for consumption. These are typically 1 to 3 inches tall and are grown from vegetable and herb seeds only a week after germination. This farm produces evolved as the new form of superfood and is gaining consumer preference across the globe owing to their nutritional benefits. Broccoli, Basil, Amaranth, and Pac Choi are some of the most widely grown microgreens in the world. Microgreens are considered a full load of vitamins and minerals and are used by foodservice professionals in a wide range of culinary applications. Also, the intense flavor profile and texture of microgreens made it a preferred choice of chefs and bartenders as toppings in recipes.

COVID-19 pandemic is a blow to the agriculture and food supply. With the closure of restaurants, catering, and hospitality in most parts of the world, the foodservice industry has fallen abruptly in size than it used to be. As sales to the foodservice sector represent over 80% of the global sales revenue, the business for microgreens dipped significantly. However, the market is likely to find its impressive growth trajectory upon the ease of lockdown restrictions in the Asia Pacific and North American regions

Market Dynamics

Rise in adoption of indoor farming

The growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to Agrilyst, an intelligence platform, the distribution of greenhouses across the United States in different regions varied, but the greenhouse cultivation of microgreens was the highest in South and North East regions, accounting for 71% and 59%, respectively, in 2020. The rising demand from restaurants and foodservice sectors owing to the nutritional, flavor, and aesthetic features of microgreens is the primary factor driving the growth of the global microgreens market globally. Vertical farming is another largest growth promoter of the market. With the increasing demand for fresh and organic farm produce in urban locations, several entrepreneurs have been turning towards microgreen production. The market has been witnessing a large number of hydroponic and aeroponic farm establishments that are dedicated to growing microgreens. Most of these indoor farms are marketing their products through direct-to-consumer and subscription-based online sales and are gaining high-profit margins. The rising number of housing communities, income levels of population, and growth of the corporate foodservice sector is boosting the sales of these farms.

However, the lack of farming awareness, the high initial cost for setting plant growing environment, high risk of pests and diseases are some of the factors hindering the market growth.

Market Segmentation

Broccoli holds a significant share in the global microgreen market owing to its extensive healthier and nutritious qualities

Broccoli is one of the rapidly growing and easy microgreens practiced globally. It can be grown with indoor farming. As the world’s population is growing at an unprecedented rate, the food systems globally must be revised to offer adequate nutrition while reducing environmental impacts. Broccoli is a rich source of minerals that can be grown by individuals, even in urban areas, providing better access to adequate nutrition. Therefore, the cultivation of broccoli as a microgreen has been boosted, owing to the nutritional demand from the growing population. Interest in microgreens has also been generated by widespread websites, which indicate that microgreens may be around 4–40 times the amount of some vegetables a mature plant would produce. Thus, broccoli as a microgreen will propel the market for microgreens in the coming years. In the United States, several types of broccoli are widely consumed. California is a major producer of Broccoli in the United States and has 92% of the total share in the country. The total global production was around 26 million metric tonnes in 2017. This shows that broccoli will play an imperative role in the growth of the microgreen market.

Microgreens are added to garnish a wide array of dishes ranging from soups, pizzas, pasta, omelets, sushi, wraps, and meat products. These nutritional bunches not just serve as toppings but also add flavor and color to the dish. Cosmetics and personal care are another booming end-use application area for microgreens. As microgreens are rich in vitamins, minerals including potassium, zinc, copper, and magnesium, and also act as a source of antioxidants. These properties resulted in the demand from the cosmetics industry. Microgreens are processed into oils and powdered extracts to use as active ingredients in skincare and haircare product formulations. Facial care is one of the key use cases of microgreen oils in the personal care spectrum. The rising trend of organic beauty concepts in the Asia Pacific region will support the growth of microgreens in the cosmetics industry.

Geographical Penetration:

North America is expected to dominate the global microgreens market during the forecast period

By geography, North America is leading the microgreens market with a market share of nearly 50% in terms of dollar sales in 2020. The large-scale microgreens farming in the U.S. and consumption in restaurants are supporting the market in this region. Many farms have been set up in the country to grow microgreens. With the enhancement of indoor and vertical farming practices, the U.S. cultivators produce microgreens on a large scale. Moreover, hydroponic farming makes the highest revenue for Californian farmers, and therefore, the crops such as peas, cabbage, and salad vegetables are grown. Many retailers are offering "Certified Naturally Grown" microgreen seeds to several local restaurants and farmers in the U.S. which can be cultivated hydroponically and through vertical farming in the country. Moreover, the Canadian farmers are counting on indoor farming compared to greenhouse farming for growing microgreens as the electricity needed for lighting and growing indoors eliminates several of the pest and disease problems of outdoor production. Therefore, organic farmers are tapping into this market due to the increased demand from chefs as flavor enhancements and as colorful garnishes on the plates of the hotels and restaurants.

Competitive Landscape:

Microgreen consumption is largely bound to the foodservice industry and is witnessing limited penetration in household applications. Farms such as AeroFarms, Greenbelt Microgreens, Fresh Origins, and Florida MicroGreens are leading in the market. In developing countries across the Asia Pacific region, microgreens are likely to gain consumption from gated communities and sections of the high-income population, thus promoting the market growth. In November 2020, Urban Oasis, a Swedish Vertical farming company raised USD 1.2 million to build and construct their initial Mega Farm which will surge the production by 15 to 20 times. The novel facility would be completely automated and would be operational by the end of 2020. It will become a major growth and cultivation for microgreen vegetables such as kale and Bok Choi microgreens. In September 2020, a designer developed a smart garden for the cultivation and growth of Microgreens Vegetables, known as “Solace.” It is a sustainable and scalable solution to cultivate and grow food in compact and small spaces. The design contains automatic lightning and uses moisture to grow microgreen vegetables such as a mat. The appliance and the system are integrated with an inherent app that guides a user through different harvesting phases. In December 2020, Precision Indoor Plants partnered with Aerofarms for the Lettuce Project. This project uses pioneering indoor agriculture science and technology to extend the shelf-life of lettuce, resulting in more marketable food for consumers, less waste and increased profits for farmers.​ In December 2019, AeroFarms announced its plan to build a state-of-the-art indoor vertical farm in Danville, Virginia, to meet the increasing consumer demand for more flavorful produce. It will be one of the largest farms of its kind in the world.​

COVID-19 Impact: Positive impact on the microgreens market

As the COVID-19 pandemic has changed people's attitudes about their food shopping habits, do-it-yourself microgreens have offered a sustainable alternative. Microgreens do not have a direct effect on curbing the virus but help indirectly by protecting the organs due to their antioxidant properties, strengthening one’s immune system, and helping develop a first-line defense system against the virus. Hence, the market for microgreens experienced a hiked demand from the consumers’ side and is expected to grow during the forecast period. On the other hand, the COVID-19 pandemic has interrupted the supply chain of food products, with only essential food items were allowed to transport. The emerging economies, such as China and India, were not able to meet the demand for microgreens, especially broccoli. Total production of broccoli in 2020 totaled 15.8 million cwt, down 5 percent from 2019. Planted area was estimated at 100,900 acres, down 4 percent from the previous year. The area harvested, at 100,300 acres, was also down 4 percent from 2019. In California, the pandemic caused a variety of changes in the marketplace. Most notably was the decreased demand from the foodservice industry for broccoli. Growers plowed under broccoli due to limited demand by the hospitality industry. In Arizona, some producers allowed some broccoli to die in the field or to be disced under, due to decreased sales to foodservice companies.

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