The Jordan Vegetable Seeds Market is expected to grow at a CAGR during the forecasting period (2022-2029).
Jordan is one of the major vegetable-producing nations in the Middle East region. Tomato, cucumber, eggplant, cabbage, and cauliflower are the major vegetables grown in Jordan. The primary production of vegetables in Jordan was recorded as 1.61 million tons in 2018, witnessing an annual growth of 12%. Vegetable production and acreage are constantly increasing in Jordan, thereby creating demand for vegetable seeds. Vegetable production in the country is highly dependent on foreign sales rather than domestic consumption. The country is exporting a significant portion of its products to its neighboring countries in the Gulf and countries as far as Canada. As of 2018, nearly 85% of the agricultural exports in terms of dollar sales were vegetables, of which tomatoes account for 60%. The lower freight cost of vegetable exports from Jordan into the Gulf region promotes trade activities, thus supporting its vegetable business. Thus, the country's vegetable seed industry is highly volatile due to unpredictable farming acreage and export-dependent market scenarios.
Export potential for vegetables is driving the vegetable seeds industry.
The rising vegetable production acreage due to rising demand from domestic and foreign markets is the primary factor for the growth of the Jordan vegetable seeds market. Jordan is one of the leading exporters of fresh and assorted vegetables in the world. The domestic consumption of tomatoes, green leaves, and other vegetables in dietary applications is continuously growing. As of 2018, the vegetable primary production in the country reached 1.61 million tons.
However, the stringent regulatory environment of Genetically-Modified (GM) seeds is hindering the market growth. Although GM seeds' adoption has increased, many regulations are imposed on GM crops' cultivation because of their ecological and health concerns. It is alleged that GM foods can cause cancer, lead to genetic mutation, and create resistance to antibiotics in humans, apart from other health concerns. These concerns may force the national government towards a partial or complete ban on GM vegetable seeds' use shortly.
Tomato-led Solanaceae seeds are the largest vegetable seed category.
Tomato seeds accounted for over 60% of the dollar sales of the vegetable seeds market in Jordan. Seeds are considered as the vital farm input in producing quality yield and high productivity in the country. Jordan's tomato seeds market was valued at USD XX million in 2019 and is estimated to grow at a CAGR of XX% over the forecast period to reach USD XX million by 2027. The large acreage of tomatoes in the country resulted in a surge in demand for tomato seeds. Tomato is the largest farmed vegetable and cultivated crop in Jordan. Nearly 32% of the total cultivated crops grown in the country are tomatoes. With over 830,000 tons of annual production, Jordan evolved as one of the leading producers and exporters of tomatoes in the world. Most of the vegetable seeds companies operating in the Jordan market focus on the tomato seeds business to gain market share.
Unorganized sector curbing the growth of the highly fragmented market
Jordan vegetable seeds market is highly unorganized, with local, unregistered seed growers catering to vegetable farmers' significant requirements. Most of the farming communities rely on self-grown farm seeds for future plantations. Also, the market is fragmented, with no single player holding a considerable share in the market. Global seed producers such as Seminis (Bayer AG), East-West Seeds, and Vilmorin register sales growth in the country. Other key players in the market include Corteva Agriscience, Top Seed International, and Trust Seeds Co. Ltd.
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