Market Overview
The global HUD helmet market size was worth US$ XX Million in 2021 and is estimated to reach US$ XX million by 2028, growing at a CAGR of XX% during the forecast period (2021-2028).
HUD is an abbreviation of Heads-Up Display; it is a transparent display that projects information without the need for users to look away from their viewpoints. HUD helmets were mainly used before by military pilots; however, their use has now permeated to cars, motorcycles and entertainment.
HUD helmets help motorcycle riders by projecting key information, such as speed, direction, distance to destination and weather directly in front of the helmet visor. Therefore, the rider can keep his eyes on the road at all times and does not need to look away for information, thus avoiding distractions. New generation HUD helmets come with integrated BlueTooth connectivity for hands-free communication.
Source: DataM Intelligence Analysis (2022)
Market Dynamics
The demand for HUD helmets is driven primarily by increasing demand for rider assistance systems globally to avoid distractions and enhance road safety. The high cost of HUD helmets prevents their wider adoption and is seen as a key challenge for the growth of this market.
Growing demand for rider assistance systems
Recent estimates from the World Health Organization (WHO) suggest a worrying rise in motorcycle accidents and fatalities globally. The data estimates that nearly 375,000 motorcyclists are killed in road accidents every year. The numbers are likely to rise in the coming years due to improving socio-economic conditions, which will drive the sales of new motorcycles globally.
The automotive industry is devising new technologies to reduce accidents and fatalities in conjunction with government and civil society initiatives. The introduction of rider assistance systems such as Adaptive Cruise Control (ACC), collision warning, Anti-lock Braking System (ABS) is one such endeavor. The feature was introduced a few years ago in high-end motorcycles. Still, there is a growing demand for its wider adoption in economic models to enhance safety and increase rider comfort. Hence, the growing demand for rider assistance systems will drive the trends for the HUD helmet market.
High cost of HUD helmets
The cost of HUD technology has been driven in recent years down due to new innovations and scaling up of production. However, motorcycle helmets are still very expensive, given the high cost of integrating the display with the helmet structure. A high-quality helmet made by a reputed manufacturer and certified to DOT and ECE standards costs anywhere from $200-$500, whereas a similar helmet with HUD costs almost $1000-$1500.
It is a very steep price increase over other helmets of the same quality. The high price discourages the wider adoption of the HUD technology and confines it to the high-end premium segment of the market. Therefore, the high cost of HUD helmets represents a key challenge for the growth of this market.
COVID-19 impact analysis
The automotive industry experienced sharp declines in production and sales in 2020 due to the COVID-19 pandemic. Governments globally imposed lockdowns to curb the pandemic's spread and many manufacturers had to suspend operations temporarily. Industrial manufacturing is a highly capital-intensive business and thus, many component manufacturers were facing bankruptcy. Vehicle production resumed in a limited capacity after lifting the lockdowns.
The COVID-19 pandemics' knock-on effects on the global supply chains have caused shortages of essential components for the automotive industry. It has led to long lead times and reduced production rates, even after the complete lifting of pandemic-related restrictions. The pandemic will have a negligible impact on the medium to long-term growth of the HUD helmet market since the demand for luxury vehicles, especially in emerging markets, remains strong and will continue to grow significantly in the coming years.
Segment Analysis
The HUD helmet market is segmented on helmet type, shell material, display type, function, end-user and region. The global HUD helmet market is segmented into full-face and half-face helmets based on helmet type. Full-face helmet accounts for the largest share in this segment since all the HUD helmets currently available on the market are full-face helmets.
Source: DataM Intelligence Analysis (2022)
Geographical Analysis
North America is leading in the global HUD helmet market. The region accounts for the largest market share, primarily due to high-income markets such as U.S. and Canada. High disposable incomes and early adoption of emerging technologies is the primary reason for the influence of North America on this market. However, in the medium to long term, Asia-Pacific is expected to have the largest share in the global HUD market due to the presence of large markets such as India and China.
Source: DataM Intelligence Analysis (2022)
Global HUD Helmet Market Competitive Landscape
The global HUD helmet market is highly competitive due to the wide variety of helmets and HUD systems available from different manufacturers. Some of the major players contributing to the growth in the segment are Shoei Co. Ltd., BMW AG, Schuberth GmBH, Dainese S.p.A., CrossHelmet, Jarvis Inc., OGK Kabuto, EyeLights, LIVEMAP, Intelligence Cranium Helmets LLC. The significant players adopt several growth strategies such as new product launches, joint ventures and collaborations, contributing to global growth in the industry.
Shoei Co. Ltd.
Overview: Shoei Co. Ltd. is a leading helmet manufacturer with a portfolio of many helmets for professional racing and road use. The company was founded in 1959 and is headquartered in Tokyo, Japan.
Product Portfolio
- Shoei IT-HT is a new HUD helmet with integrated Bluetooth connectivity. The HUD displays speed, distance to destination, lane change warning, turn-by-turn navigation and weather.
Key Developments: In 2020, Shoei Co. Ltd. unveiled a new HUD for their next generation of helmets developed in partnership with Japanese automotive electronics manufacturer NS WEST Inc.
Why Purchase the Report?
- Visualize the composition of the HUD helmet market segmentation by helmet type, shell material, display type, function, end-user and region, highlighting the critical commercial assets and players.
- Identify commercial opportunities in the HUD helmet market by analyzing trends and co-development deals.
- Excel data sheet with thousands of HUD helmet market-level 4/5 segmentation data points.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in excel for the critical product of all major market players
The global HUD helmet market report would provide access to an approx.: 78 market data tables, 78 figures, and 180 pages.
Target Audience 2022
- Automotive component manufacturers
- Vehicle manufacturers
- Industry Investors/Investment Bankers
- Education & Research Institutes
- Research Professionals
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