Farro Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Farro Market is segmented By Type (Whole Grain Farro, Semi Pearled & Pearled Farro), By Nature (Conventional, Organic), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-Commerce, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Farro Market Overview

Global Farro Market reached US$ 181.2 million in 2022 and is expected to reach US$ 402.7 million by 2030, growing with a CAGR of 10.5% during the forecast period 2023-2030.

Consumers are increasingly seeking healthier food options, including whole grains like farro.  According to the International Grains Council, The projection for the production of all grains (wheat and coarse grains) worldwide in 2023–2024 is kept at 2,294 million. The trend towards higher nutrition and a focal point on herbal, unprocessed ingredients is driving the demand for farro. The increasing recognition of plant-based and vegetarian diets has boosted the need for grains like farro, which can be versatile and may be utilized in a wide variety of plant-based recipes.

Farro's nutty flavor and chewy texture make it a favorite among cooks seeking to experiment with specific ingredients. Its use in various cuisines and culinary styles is contributing to its market growth. Some consumers prefer locally grown and artisanal products. Regional farro producers are catering to this demand, offering unique and high-quality farro varieties.

Whole grain farro holds the dominant share in the farro market due to its rich nutritional profile, including fiber, protein, and essential vitamins and minerals.  Europe commands the largest share of the farro market due to its historical culinary significance and widespread incorporation of farro into various traditional dishes. According to USDA, wheat consumption in Russia accounted for 41,750 thousand metric tons in 2021. This rising consumption of wheat is driving the farro market growth.

Farro Market Scope and Summary

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Farro Market Dynamics and Trends

Increasing Health Consciousness

Farro is a highly regarded whole grain known for its nutritional value and health advantages. Its abundance of dietary fiber improves the digestive system and facilitates controlling blood sugar ranges. Furthermore, farro is an excellent source of protein, essential B vitamins such as niacin and B6, and important minerals like magnesium and iron. This combination of nutrients makes farro a healthy and nutrient-packed choice for consumers.

Farro is known for its heart-healthy attributes as it is rich in antioxidants and phytonutrients, inclusive of lignans, associated with a decreased risk of heart disease. Additionally, its substantial fiber content contributes to reducing cholesterol levels and supporting overall cardiovascular health. This aligns with the preferences of health-conscious consumers who prioritize heart health in their dietary choices.

Increasing Vegan and Plant-Based Diets

 The vegan population is rising worldwide. According to the World Animal Foundation, approximately 88 million vegans in the world. Vegan and plant-based diets prioritize diverse food sources, and farro stands out as a valuable option due to its substantial plant-based protein content. This makes it a preferable choice for vegans and vegetarians seeking protein alternatives to animal products. It offers important amino acids needed for a balanced diet.

Farro is rich in dietary fiber, which is vital for digestive health. Plant-based diets often focus on fiber-rich foods, and Farro contributes to achieving daily fiber goals. Farro is nutrient-dense, providing protein as well as vital vitamins and minerals. This aligns with the nutritional necessities of individuals following plant-based diets, making sure they meet their nutrient intake.

Increasing Popularity of Gluten-free Products

With the rising prevalence of gluten sensitivity and celiac disease, the need for gluten-free alternatives to grains like wheat, barley, and rye is also rising. According to the National Institutes of Health,  approximately 2 million cases in the United States alone have celiac disease. Farro contains gluten, which makes it undesirable for individuals with these conditions, thereby restraining its market potential in the global market.

A rising trend in gluten-free diets is observed, driven by consumers who perceive such diets as healthier for reasons like weight management and digestive health. Consequently, consumers often prefer grains like rice, quinoa, or gluten-free oats over farro, impacting the popularity of farro in the market.

Farro Market Segment Analysis

The global farro market is segmented based on type, nature, distribution channel and region.

The High Nutrition Content of Whole Grain Farro

Whole grain farro offers superior nutritional benefits compared to processed or pearled farro. A quarter cup (47 grams) of organic whole grain emmer farro provides 170 calories, 5 grams of fiber, 6 grams of protein, and significant amounts of essential nutrients such as Vitamin B3 (20% of RDI), Magnesium (15% of RDI), Zinc (15% of RDI), and more. This outstanding nutritional profile has made whole grain farro a preferred choice among health-conscious consumers, driving its increasing popularity.

Whole grains align with various dietary trends, including whole-food, plant-based, and Mediterranean diets. These trends promote the consumption of whole grains like whole grain farro due to their health benefits. According to a study done by the National Library of Medicine, found that servings of whole grains per day,  reduced the risk of heart disease and stroke by 22% and 12%, respectively.

Global Farro Market Geographical Penetration

Europe’s Growing Consumption of Farro

Wheat including farro has been a staple in European cuisine for centuries. According to the OECD, Europe's per capita consumption of wheat increased from 89.5 kg in 2020 to 90.04 kg in 2021, This long-standing tradition of consumption has sustained the farro market in Europe. Europe has seen a growing trend toward healthier eating, including a preference for whole grains like farro. Consumers in Europe often prioritize nutritious and natural ingredients, which aligns with the qualities of farro.

European cuisines incorporate farro right into a wide range of dishes, from soups and salads to risottos and bread. According to the UK's Office for National Statistics, the sales of organized meals and dishes reached around GBP 3.76 billion (USD 4.52 billion) in 2021 from GBP 3.51 billion (USD 4.22 billion). Farro’s versatility in European cooking makes it a popular choice among chefs and home cooks.

Farro Market Companies

The major global players include Soya UK Ltd, Delphi Organic GmbH, Mamta Hygiene Products Pvt Ltd, Eastern Colorado Seeds, LLC., Hancock Seed & Company, RR AGRO FOODS, Advanta Seeds, Nirmal Seeds India, BAYER AG

COVID-19 Impact on Farro Market

During lockdowns and restrictions, many people turned to home cooking. This trend benefited the farro market as consumers sought out diverse and nutritious ingredients like farro for their home-cooked meals. The pandemic heightened awareness of the importance of a healthy diet for boosting immunity and overall well-being. Farro, being a nutritious whole grain, gained attention from health-conscious consumers.

The farro market, like many other food sectors, faced supply chain disruptions due to lockdowns, transportation restrictions, and labor shortages. These disruptions affected the availability and distribution of farro products. The closure or limited operations of restaurants and food service establishments led to a decrease in the demand for farro as an ingredient in restaurant dishes. This impacted the food service segment of the farro market.

Russia- Ukraine War Impact

The conflict disrupted transportation routes and led to trade restrictions in the region, which could affect the export and import of farro and related agricultural products. This could lead to supply shortages or increased costs, which could impact prices for consumers. Farro-producing countries that rely on exports to Ukraine or Russia may face challenges in accessing these markets.

The war could influence global grain prices, including wheat, barley, and other grains. Farro is a type of wheat, and its pricing is often influenced by broader trends in the grain market. If the conflict disrupts grain production in Ukraine, which is a significant grain exporter, it could lead to price fluctuations that impact farro prices.

Key Developments

• In May 2021, At the International Plant Genetic Resources Institute (IPGRI, now the Alliance of Bioversity International and CIAT), researchers introduced a multi-country collaboration known as the Underutilized Mediterranean Species project, emphasizing the potential of the rocket, oregano, pistachio, and hulled wheat, including farro, spelt, and emmer.
• In June 2021, Ardent Mills unveiled a new selection of specialty ingredients in various packaging sizes and formats. Specialty ingredients include organic farro (spelt) berries, organic spelt flour and chickpea flour, all of which are offered in 25-lb and 50-lb bags and totes.

Why Purchase the Report?

• To visualize the global farro market segmentation based on type, nature, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of farro market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global farro market report would provide approximately 62 tables, 56 figures and 178 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies