Market Overview:
The Europe baby scales market is US$ 132.07 million in 2023 and is estimated to grow at a CAGR of 5.5% during the forecast period (2024-2031) to reach a value of US$ 200.57 million in 2031.
Baby scales are weighing equipment used in weighing babies or small toddlers. Like other modern weighing equipment, baby scales use load cells as their primary tool in detecting weight. For small babies, the Baby Weight Scale can measure the difference of one-half teaspoon of breast milk.
Owing to the factors such as rising birth rates, increasing baby health consciousness, increasing technological advancements in the baby scales and rising awareness about the advantages offered by the baby scales are expected to drive the market in Europe. Making an accurate weight measurement at birth can be crucial as babies considered underweight may be more susceptible to infection or health complications and require urgent or additional care. After the first weigh-in at birth, baby weighing scales are then used to monitor the baby’s growth regularly and ensure that any weight loss or gain is within the norm. Ideally, babies should be weighed once a month until they are six months and then around once every two months to ensure they are properly feeding, gaining weight and growing as expected. Parents across Europe are becoming increasingly health-conscious leading to a growing demand for baby scales that help monitor the health and development of their babies. Baby scales play a crucial role in monitoring a baby's weight gain, which is an essential indicator of healthy growth. In addition, there is limited awareness about the baby scales in some countries in Europe and there are cost complications associated with the baby scales, which are expected to hamper the market over the forecast period.
Market Dynamics
Rising Baby Health Consciousness
Rising baby health consciousness in Europe is expected to drive the baby scales market in Europe over the forecast period. Parents in Europe are increasingly aware of the importance of monitoring their baby's health from an early age. They understand that regular weight monitoring is a crucial aspect of ensuring their baby's proper growth and development. For instance, according to UNICEF, Europe has exceeded global progress in reducing the rate of children dying before their fifth birthday. But that progress has masked an alarming fact. In the Region, almost 85 percent of under-five child deaths occur in the first year of life and 50 percent of those, during the first month. Each year in the Europe and Central Asia Region, around 60,000 children die during their first month of life. The main causes of death are prematurity, infections and asphyxia. This increases the demand for baby scales for regular weight checkups whether the baby is healthy or not. There's a growing emphasis on preventive healthcare and wellness among parents. Regular weight measurements help parents and healthcare professionals identify any potential health issues early on by allowing for timely intervention and prevention of complications. With an increasing focus on nutrition and healthy eating habits, parents are more conscious of their baby's feeding patterns and weight gain. Baby scales play a crucial role in tracking the effectiveness of feeding practices and ensuring that babies are receiving adequate nutrition for healthy growth.
Rising Technological Advancements
Rising technological advancements in the baby scales are also expected to drive the market in Europe. Technological advancements allow baby scales to offer a wide range of features beyond basic weight measurement. These may include Bluetooth or Wi-Fi connectivity, mobile app integration, data tracking capabilities and body composition analysis among others. For instance, the easy-to-transport seca 334 weighs only 2,8 kg (6.2 lbs) and requires surprisingly little space. The weighing tray has a generous and comfortable design for babies and toddlers. The large, clear LCD figures and the practical carrying handle which can be used to hang the scale, make daily weighing very easy. The Breast-Milk-Intake-Function shows the exact amount of milk the baby has consumed. Smart baby scales equipped with Bluetooth or Wi-Fi connectivity enable seamless data transfer to smartphones or other devices. This allows parents to easily track their baby's growth progress over time, view trends and share data with healthcare professionals if needed. Advanced baby scales with mobile app integration enable remote monitoring of a baby's weight and growth. This is particularly beneficial for parents who may not always be able to visit healthcare facilities for regular check-ups, or for those who want to keep track of their baby's progress between appointments.
Market Restraints
High Cost Associated with Baby Scales
The high cost associated with the baby scales is expected to hamper the market over the forecast period. Baby scales with advanced features such as smart technology or additional functionalities often come with a higher price tag. This can deter budgetconscious parents from purchasing these products, especially if they perceive baby scales as non-essential or if they have competing financial priorities. For instance, the average cost of the BOSCHE’s Baby scale K-MBC is €375.00 to €524.00 based on the special features. Parents may prioritize spending on essential baby items such as diapers, formula and clothing over relatively expensive baby scales. Price-sensitive consumers may opt for lower-cost alternatives or forego purchasing baby scales altogether, impacting market demand. High-cost baby scales may not be accessible to all segments of the population, particularly in regions or communities with lower average income levels. This can lead to disparities in access to essential healthcare monitoring tools, potentially exacerbating health inequalities. Manufacturers face pressure to compete on price, especially in a market where lower-cost alternatives are available. This may result in reduced profit margins and limited investment in research and development to innovate and improve baby scale technology
Covid-19 Impact on Europe Baby Scales Market
The COVID-19 pandemic significantly impacted the Europe baby scales market. During the pandemic, there has been a shift in consumer behavior with increased focus on home healthcare and monitoring. Parents have become more vigilant about monitoring their baby's health at home, including regular weight checks, leading to heightened demand for baby scales. With restrictions on in-person healthcare visits and appointments, there has been a surge in telehealth consultations and remote monitoring. Baby scales with smart connectivity features have become valuable tools for healthcare providers to monitor infant growth remotely and conduct virtual consultations with parents. The pandemic has heightened awareness of health and safety concerns among parents. Baby scales with features such as contactless measurement, easy sanitization and hygienic design may gain preference among consumers seeking products that prioritize the health and safety of their babies in Europe. The pandemic has disrupted supply chains, leading to challenges in sourcing raw materials, components and finished products. Manufacturers of baby scales may experience delays in production, shipping and distribution, impacting product availability and delivery times in Europe.
Europe Baby Scales Market Segmentation Analysis
The market value for smart baby scales is likely to reach USD XX million in 2031, from its recorded value of USD XX million in 2023, growing with a CAGR of XX% during the forecast period 2024 to 2031. Smart baby scales offer convenience by allowing parents to monitor their baby's weight and growth at home, without the need for frequent visits to healthcare facilities. This is particularly beneficial for busy parents or those living in remote areas. For instance, LAICA’s Smart electronic baby scale PS7030 automatically sends the child’s weight to a smartphone and supports Bluetooth 4.0 or higher technology. WEIGHT-HOLD function that allows a steady weight to be displayed despite the child wriggling about. The TARE function allows to weigh the baby using a soft cloth or towel.
Smart baby scales are mainly equipped with high-precision sensors that provide accurate and reliable weight measurements. This accuracy is essential for tracking a baby's growth progress and detecting any potential health issues early on. Smart baby scales often come with companion mobile apps or software platforms with Bluetooth connectivity that allow parents to track and analyze their baby's weight data over time. This data tracking feature provides valuable insights into the baby's growth patterns and allows parents to identify trends or abnormalities. With smart connectivity features such as Bluetooth or Wi-Fi, parents can remotely monitor their baby's weight and growth progress from their smartphones or other digital devices. This is particularly useful for working parents or those who travel frequently. Smart baby scales often come with additional features such as growth charts, feeding and sleep tracking and developmental milestones. These features provide a comprehensive overview of the baby's health and development, enhancing the overall parenting experience. Europe places a strong emphasis on health and wellness, with many parents seeking innovative solutions to monitor their baby's health effectively. Smart baby scales align with these trends by providing advanced features and functionalities for infant health monitoring.
Europe Baby Scales Market Country Share
Germany in Europe’s baby scales market is likely to reach USD XX million in 2031, from its recorded value of USD XX million in 2023, growing with a CAGR of XX% during the forecast period 2024 to 2031. Germany is expected to hold the largest market share owing to factors such as rising birth rates, rising adoption of baby scales and increasing technological advancements in the baby scales. Germany has experienced a gradual increase in birth rates in recent years, reversing the declining trend observed in previous decades. The higher birth rates contribute to a larger pool of potential consumers for baby products, including baby scales. For instance, In 2022, around 739,000 children were born in Germany, which increases the demand for the baby scales in the country.
With increasing awareness about the importance of monitoring infant growth and development, there is a growing adoption of baby scales among parents in Germany. Parents are recognizing the benefits of regularly monitoring their baby's weight as part of overall health management, driving demand for baby scales in the Country. Germany is known for its strong focus on innovation and technological advancements. The country's robust research and development infrastructure contributes to the continuous improvement and innovation of baby scales like the integration of advanced features such as smart connectivity, mobile app integration and others. German consumers place a high value on health and wellness, which extends to their approach to parenting and childcare. As a result, there is a strong demand for reliable and accurate baby scales that enable parents to monitor their baby's growth and ensure optimal health outcomes
Brand Share Analysis
The key players that are contributing to the growth of the brands include seca GmbH & Co. KG., KERN & SOHN GmbH, LAICA S.p.A. and ADE Germany GmbH among others. A brand analysis involves assessing a company’s branding approaches and tactics. It delves into the company’s identity, persona and communication with its customers and potential clients. The primary goal of brand analytics is to gauge the brand’s performance across messaging, audiences and pinpoint areas requiring improvement. The key players are adopting strategies such as market domination, competitive dynamics, market trends and marketing effectiveness of the market to stand out as strong competitors in the market. Baby scales by Seca ensure an anatomic and safe weighing position for the baby. All models are accurate in weighing and are CEcertified Class III.
