Published: 2023 February 16

Automotive Windshield Market Size, Competitive Landscape and Market Forecast - 2030

180 pages
Report Summary
Table of Content
List of Tables & Figures

Automotive Windshield Market is segmented By Position (Front and Rear), By Glass Type (Laminated and Tempered), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), By Sales Channel (OEM, Aftermarket), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share Outlook, and Opportunity Analysis, 2022-2029


Global Automotive Windshield Market Overview

 Automotive Windshield Market reached US$ XX million in 2022 and is projected to record significant growth by reaching up to US$ XX million by 2030 and growing at a CAGR of XX% during the forecast period (2023-2030).

An automotive windshield, also known as a windscreen, is the front window of a vehicle that protects the occupants from wind, rain and debris while driving. It is typically made of laminated safety glass, designed to stay in one piece even if shattered and held in place by a sealant and a frame. Some newer vehicles may also have additional features, such as heating elements to prevent the windshield from fogging up or sensors that can detect the presence of rain and activate the windshield wipers automatically. 

Automotive Windshield Scope



Market CAGR


Segments Covered

By Position, By Glass Type, By Vehicle Type, By Distribution Channel, and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other vital insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America


Automotive Windshield Market Dynamics

The growing population and rising income levels in developing countries are driving the demand for vehicles, which is driving the demand for automotive windshields. The global automotive windshield market is anticipated to grow significantly in the coming years, driven by the increasing demand for vehicles and the growing focus on safety and comfort features. Factors such as government regulations mandating use of laminated safety glass and the increasing use of advanced technologies like rain sensors, heating elements and heads-up displays are also expected to drive the market growth. The increasing trend of electric and autonomous vehicles may also boost the market, as these vehicles may require more advanced windshields with additional features.

The major players in the automotive windshield market include Saint-Gobain S.A, Asahi Glass Co. Ltd, Fuyao Group, Nippon Sheet Glass Co. Ltd, AGC Inc, Samvardhana Motherson Reflectec and Xinyi Glass Holdings Ltd, among others.

Use of windscreens for advanced display technologies is fueling the growth of the global market

Automotive manufacturers are increasingly using windscreens as display surfaces for heads-up displays, which project important information such as speed, navigation and warning messages directly in front of the driver. This reduces the need for drivers to look away from the road and improves safety. Windscreens are also used to display augmented reality information, such as navigation and traffic alerts. This technology enhances the driving experience and helps drivers to stay focused on the road. Smart Windshields are becoming more popular, which can project images and videos. This technology is expected to provide a boost to the market as this may require more advanced windshields with additional features.

Windscreens are also being used to integrate cameras and sensors for advanced driver assistance systems (ADAS) such as lane departure warning, forward collision warning and park assist systems. This helps to improve the safety and comfort of the vehicle. 

Therefore, using windscreens for advanced display technologies is driving the growth of the global market by providing new features that enhance the driving experience, improve safety and comfort and offer more convenience to users.

High setup and initial installment costs hamper the market growth

High costs can make automotive windshields less affordable for many consumers, especially in developing countries with high price sensitivity. This can limit the demand for advanced windshields with additional features. High costs can also limit the adoption of new technologies such as heads-up displays, augmented reality and advanced driver assistance systems. This can slow down the market's growth and make it less competitive. High costs can also affect the profitability of automotive manufacturers and suppliers, making it harder for them to invest in research and development or offer competitive pricing.

High costs can also reduce the demand for vehicles, making them less affordable for many consumers. This, in turn, can affect the demand for windshields. The cost of raw materials such as glass and polyvinyl butyral (PVB) in producing laminated safety glass can also contribute to high costs. Furthermore, high setup and initial installation costs can be a significant challenge for the global automotive windshield market, as it can limit the demand for advanced windshields with additional features, reduce profitability and make the market less competitive.

COVID-19 Impact Analysis on Automotive Windshield Market

The pandemic has led to a slowdown in the automotive industry, with many manufacturers shutting down production and consumers postponing their purchases of new vehicles. This has decreased the demand for automotive windshields.

On the other hand, the pandemic has also led to a shift in consumer preferences, with more people opting for personal vehicles over public transportation to avoid exposure to the virus. This has increased demand for cars and trucks, driving the demand for automotive windshields.

Additionally, the pandemic has led to supply chain disruptions, with many manufacturers facing challenges in obtaining raw materials and components and shipping finished products. This has led to production delays and increased costs, which have affected the industry's profitability. Furthermore, the impact of the COVID-19 pandemic on the global automotive windshield market has been complex, with both negative and positive effects. While the pandemic has led to a slowdown in the automotive industry, it has also led to a shift in consumer preferences and increased demand for personal vehicles, which has driven the demand for automotive windshields

Automotive Windshield Market Segment Analysis

The global automotive windshield market is segmented based on position, glass, vehicle, distribution channel and region.

Ability to offer an extra layer of protection in a vehicle accident and durability, the laminated glass segment dominates the global market

Laminated glass is designed to stay in one piece even if shattered, providing an extra layer of protection to the vehicle's occupants in case of an accident. This makes it a popular choice among consumers and manufacturers. Laminated glass is more durable than tempered glass and is less likely to crack or break under normal conditions. This makes it a more cost-effective option in the long run, as it reduces the need for frequent replacements.

Laminated Glass is used to reduce the noise inside the vehicle. This is a comfortable feature for the passengers. Laminated glass is a cost-effective option for manufacturers as it is less expensive than other types of glass, such as tempered or ceramic glass.

Overall, the laminated glass segment holds the majority of market shares in the global automotive windshield market due to its safety, durability and cost-effectiveness. The fact that it is mandatorily used in many countries also plays a role in its popularity.

Automotive Windshield Market Geographical Analysis

The global automotive windshield market is segmented based on position, glass, vehicle, distribution channel and region.

Owing to the large automotive manufacturing industry, the demand for windshields for protection purposes is rising in this Asia-Pacific

The Asia Pacific region, particularly countries like China, India and Japan, has a large population and a rapidly growing economy, driving the demand for vehicles. This, in turn, is driving the demand for automotive windshields. The Asia Pacific region has a strong and growing automotive industry, with many manufacturers based in the region. This provides a strong base for the automotive windshield market. Many countries in the Asia Pacific region have a cost-effective manufacturing base, which allows manufacturers to produce automotive windshields at a lower cost than other regions.

Many governments in the Asia Pacific region are providing strong support to the automotive industry through policies such as tax incentives, subsidies and investment in research and development. This is helping to drive the growth of the automotive windshield market. Large-scale adoption of ADAS: The Asia Pacific region is seeing large-scale adoption of advanced driver assistance systems (ADAS), driving the demand for advanced windshields.

Overall, the Asia Pacific region dominates the global automotive windshield market due to its large population, rapidly growing economy, strong automotive industry, cost-effective manufacturing and strong government support.

Automotive Windshield Market Competitive Landscape

The market is highly competitive, with various manufacturers and suppliers and the competition is expected to increase further in the coming years. The leading companies in the market are focusing on developing new and advanced windshields to gain a competitive edge. The competition in the local and global markets is very high, so the primary focus areas include product launches, collaborations, strategic mergers and acquisitions. The key players in the market are AGC Inc., Nippon Sheet Glass, Vitro, PPG Industries, Guardian Industries, Central Glass Co., Ltd., Fuyao Glass, Saint-Gobain, Xinyi Glass and Magna International.

AGC Inc.

Overview: Japanese global glass manufacturer AGC Inc., formerly Asahi Glass Co., Ltd., has its headquarters in Tokyo Glass products are manufactured and sold by AGC Inc. The company manufactures a variety of goods, including applied glass materials, automotive glass and architectural glass. AGC also manufactures chemicals, electronics and other goods. The company covers Asia-Pacific, Japan, Europe and North America. Its product offering by application includes mobility, architectural materials, electronics, semiconductors, energy, life science and others. By business category, its product portfolio includes automotive glass, architectural glass, electronics materials, glass substrates for displays, chlor-alkali, urethane and others. 

Glass Portfolio:

LAMINATED GLASS LAMISAFE: Using a plastic interlayer sheet, the lamination process includes two pieces of glass to create a stronger, more durable structure. The plastic sheet prevents flying glass shards and passenger ejection outside the vehicle in the event of an accident by holding broken glass pieces together. Its benefits include safer against shocks, intrusion resistance, noise reduction and skin protection.

Key Development: In January 2020, AGC Inc., a market-leading producer of high-tech materials, chemicals and glass, announced the development of the infoverre Paper-like Screen Series, an ultra-thin glass sign that uses OLEDs to display AGC's glass processing technology. Beginning in November 2020, production and sales are expected to get underway. The infoverre Paper-like Screen Series combines the OLED technology of JOLED Inc. with AGC's glass display laminating technology to create an ultra-thin double-sided display with a thickness of 9 mm or less. To increase the product's use in various locations where the installation of display monitors has been deemed impossible, AGC will keep developing applications for it, such as hanging advertisements in trains and buses and the door pocket interior panel on trains.

The global automotive windshield market report would provide approximately 69 tables, 64 figures and 230 Pages.

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What is the Growth Rate of the Automotive Windshield Market?

Grow at a high CAGR of 4.6% during the forecast period (2022-2029).

Which Companies Are Included in the Automotive Windshield Market?

AGC Inc., Nippon Sheet Glass, Vitro, PPG Industries, Guardian Industries, Central Glass Co. Ltd., Fuyao Glass, Saint-Gobain, Xinyi Glass, and Magna International.

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