Market Overview
The Global Automotive Infotainment Systems Market is expected to grow at a CAGR of 7.2% during the forecast period (2024-2031).
The global automotive infotainment systems market refers to the industry focused on providing multimedia, connectivity, and information services in vehicles. Infotainment systems are integrated into vehicles to enhance the driving experience by offering a range of features, including audio and video entertainment, navigation systems, connectivity with smartphones and other devices, and access to various applications and services.
The OEM sales channel segment is expected to hold more than 60% of the market share during the forecasted period and in Asia-Pacific, China is accounting for over 52% of the regional market share.
Market Summary
| Metrics | Details |
| CAGR | 7.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | OS Type, Product, Sales Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Growing Demand for Connectivity and Convenience
The growing demand for connectivity and convenience is a significant driver of the global automotive infotainment systems market. The increasing connectivity expectations of consumers have propelled the demand for automotive infotainment systems. People now expect their vehicles to provide seamless integration with their digital devices and offer similar connectivity and convenience features. Infotainment systems provide connectivity options such as Bluetooth, Wi-Fi, and mobile data integration, enabling users to access their digital content, make hands-free calls, stream music, and use navigation services, thus enhancing the overall digital experience while on the move.
Volatility in Raw Material Prices
The complex user interface is considered a restraint in the growth of the global automotive infotainment systems market. A complex user interface in an infotainment system can be challenging for drivers to navigate, leading to distractions and potentially compromising road safety. Complicated menu structures, small icons, and unintuitive controls can require more attention and time to operate, diverting the driver's focus from the road. Safety regulations and guidelines often limit the complexity of user interfaces to minimize distractions, which can hinder the adoption of infotainment systems with overly complex designs.
Market Segmentation Analysis
The global automotive infotainment systems market is segmented based on OS type, product, sales channel and region.
Owing to Real-Time Capabilities And Proven Track Record, QNX Segment Dominates The Global Market
QNX, developed by BlackBerry, has been dominating the global automotive infotainment systems market. QNX has a long-standing presence in the automotive industry and has been successfully deployed in millions of vehicles worldwide. Its track record of reliability and stability has earned the trust of automakers and suppliers, making it a preferred choice for automotive infotainment systems. QNX segment is expected to hold the majority of market share, accounting for approximately 50% of the total global market share.
Sales Channel: DataM Intelligence Analysis (2023)
Market Geographical Share
Growing Automotive Industry In The Region Bolsters The Asia-Pacific Automotive Infotainment Systems Market
Asia-Pacific is home to some of the world's largest automotive markets, including China, Japan, India, and South Korea. The region has witnessed significant growth in the automotive industry, with rising vehicle production and sales. As a result, there is a high demand for advanced infotainment systems to cater to the tech-savvy consumer base in these countries.
Asian consumers have shown a high affinity for connectivity and digital technologies. The widespread adoption of smartphones, increasing internet penetration, and a tech-savvy consumer base have fueled the demand for seamless integration of smartphones and other devices with infotainment systems. Asia-Pacific automakers and suppliers have been proactive in meeting these demands, further driving the market's growth.
Asian countries such as China and India are expceted to hold more than 70% of the Asia-Pacific automotive infotainment systems market and China is the market, which is growing at the highest CAGR in the region.
Sales Channel: DataM Intelligence Analysis (2023)
Major Global Players
The major global players include Harman International, Bosch, Continental, Denso, Aisin AW, Panasonic, Alpine, Fujitsu Ten, Delphi and Clarion.
Key Developments
- On June 7, 2022, in Thiruvananthapuram, the global manufacturer of GPS-enabled products Garmin chose Acsia Technologies, a developer of automotive software, as a software development partner for developing infotainment systems for the German automaker BMW. Acsia will collaborate with AOX Technologies, a German company, to provide infotainment systems for BMW.
- On June 7, 2020, Qualcomm Technologies, Inc., a division of Qualcomm Incorporated, and ENSO Corporation announced their collaboration on the development of next-generation cockpit systems. By using the technologies and know-how developed in the production of products, DENSO will enhance the usability of integrated cockpit systems and in-vehicle infotainment products and develop in-vehicle solution technologies for these systems.
- On May 21, 2020, the infotainment platform for Volkswagen Group's (VW) new Nivus model for the Brazil market has been provided by Isteon Corporation, a Brazilian company that is the only worldwide Tier 1 automotive supplier completely focused on the digital cockpit market. The carmaker introduces VW Play, a ground-breaking entertainment system for improved in-car connectivity, streaming, and other services, powered by Visteon, with its new coupe-style SUV.
The global automotive infotainment systems market report would provide approximately 61 tables, 59 figures and 175 Pages.
